HOW TIKTOK ALGORITHM WORKS?

What exactly is the TikTok Algorithm? 

The TikTok algorithm might sound like a complex beast, but let's break it down in simpler terms. This intricate system's main job is to curate and display the most relevant and engaging content to users on the platform.

It's like a finely-tuned orchestra of factors working together: user engagement, view counts, watch time, video quality, and relevance, all play a role in the algorithm's decision-making process. But here's the thing – it's not your adversary!

In fact, the TikTok algorithm can be your ally in growth and success. Understanding how it operates is the key to harnessing its potential to help you reach and engage with your target audience effectively. So, let's demystify this "algorithm" and explore how to make it work in your favor.

Demystifying How the TikTok Algorithm Ranks Content

Ever wondered how TikTok decides what content to showcase? Well, the TikTok algorithm is all about bringing users the content they'll love, and here's how it works.

The primary goal of this algorithm is to keep you glued to the app, so it strives to present you with content that genuinely piques your interest. After all, nobody wants to endlessly scroll through irrelevant stuff, right? But guess what? You can turn this to your advantage!

Here are the key factors the TikTok algorithm considers when ranking content:

• User Engagement: The more likes, comments, and shares your content receives, the higher it climbs in TikTok's ranks. The algorithm also takes into account the rate at which your content garners engagement and the quality of that engagement.

• View Count: More views equal a higher ranking. However, here's the twist - the algorithm also checks the percentage of views relative to likes and comments. So, high view counts matter, but it's the engagement that truly makes a difference.

• Watch Time: The longer users stay engaged with your content, the more favorably it's ranked. Longer videos are generally preferred, but only if they hold the viewer's attention. The algorithm also considers the percentage of watch time compared to the video's length, so shorter videos with high engagement can outperform longer videos with less attentive viewers.

• Video Quality: High-quality, well-produced, and engaging videos are algorithm favorites. Think good lighting, clear audio, and visually appealing graphics. It's all about giving your viewers an enjoyable experience.

• Relevance: The algorithm tilts towards content that aligns with a user's interests and past interactions. This includes factors like the hashtags used, the accounts a user follows, the content they engage with, and who the poster is.

Armed with this knowledge, you can now craft a winning strategy to outsmart the TikTok algorithm and boost your presence on the platform.

11 Tips for Getting More Reach on TikTok

Strategy #1: Consistent Posting

To thrive on TikTok, post consistently. The algorithm rewards regular content creators. Aim for at least one post daily. Consistency helps keep your content at the forefront of your followers' feeds.

Quality matters. Don't post just for the sake of it. High-quality, thoughtful content is essential.

If daily posting is tough, start with a few times a week and increase gradually. Remember, it's not just about consistency; it's about consistently offering engaging content.

Strategy #2: Harnessing the Power of Hashtags

Boost your reach with hashtags. They're like your content's navigational compass, guiding users to your posts on specific topics. This is what we call "TikTok SEO."

Think of hashtags as keywords for your content. The trick is to use relevant hashtags that strike a balance: they should be popular enough to be noticed but not overly saturated. This way, your content gets a better chance of being seen.

Diversify your hashtag game. Use a mix of both popular and niche tags to increase your chances of discovery by new users. But remember, a hashtag alone won't work magic. Your content must be compelling and cater to your audience's interests.

#Strategy #3: Mastering the "For You" Page

The "For You" (FYP) page is your golden ticket to TikTok stardom. It's where TikTok serves up content tailored to individual users based on their interests and previous interactions.

In the quest to outsmart the TikTok algorithm in 2023, the FYP should be your best friend. Use it as a research tool to gain insights. Check out what fellow creators in your niche are posting, and dissect why their videos are racking up views and recommendations.

Harness the FYP to keep your finger on the pulse of trends and discover fresh video ideas. It's like your personal wellspring of inspiration and growth.

Strategy #4: The Power of Catchy Music

Music is a game-changer on TikTok, and incorporating catchy tunes in your videos can propel them to virality.

Select music that's not only popular on the platform but also aligns with the theme of your content. If you can sync your content with a trending TikTok song, you increase your chances of getting noticed by a wider audience.

Here's a pro tip: Get ahead of the curve by using trending sounds before they explode in popularity. Look for music with fewer than 5,000 videos using it. By the time the song gains momentum, the TikTok algorithm will have already exposed your videos to a broader audience who are exploring or listening to that sound.

Strategy #5: Elevate with Effects and Text

On TikTok, it's all about capturing the eye, so don't hold back on visually engaging elements.

Enhance your videos with attractive graphics and effects, like filters or strategically placed supporting text. The more visually captivating your content is, the higher the likelihood of catching users' attention and standing out.

Remember, the goal is not to divert viewers from your video's message, but rather to enhance its appeal and convey a compelling narrative. If there's a trending filter in the mix, jump on the bandwagon – it can give your videos an extra edge.

Strategy #6: Quality Matters

Quality is non-negotiable. Your videos should be well-lit and crystal clear. Low-quality videos can be a major turn-off for viewers.

When it comes to camera gear, you don't need to break the bank. An expensive camera is not a requirement for success on TikTok.

Strategy #7: Short and Sweet Content

TikTok thrives on quick, attention-grabbing videos. To make the most of your content, strive to keep your videos under 60 seconds. This keeps your audience engaged and boosts the likelihood of them watching your entire video.

While longer videos are an option, I'd recommend that only experienced creators venture into this territory. The key is to ensure that viewers not only complete your videos but also rewatch them. Stick to shorter content until you've mastered the art of capturing and retaining your audience's attention.

Strategy #8: Unleash the Power of Storytelling

TikTok is a storytelling playground, so use your videos to spin a captivating narrative or convey a powerful message.

Whether you're sharing a humorous snippet or a heartfelt story, your goal is to captivate your audience and keep them engaged. The more engaging and emotionally charged your content, the higher its chances of being shared and going viral.

When crafting your content, avoid leaving your viewers hanging unless there's a well-thought-out strategy behind it. The most successful videos often present complete, well-rounded concepts, rather than half-baked ideas. This is a tried-and-true path to TikTok success.

Strategy #9: Foster Audience Engagement

Remember, TikTok is a social platform. So, actively engage with your audience and take time to respond to comments on your videos. This interaction boosts engagement and enhances your content's visibility.

Engagement holds significant weight as a TikTok algorithm ranking factor in 2023, making it a top priority for creators seeking success on the platform.

Strategy #10: Collaborate for Greater Reach

Don't forget to have some fun and collaborate! Joining forces with other TikTok users can open doors to a new audience and expand your reach.

Seek out users who share a similar style or content theme, and explore collaboration opportunities. Collaborative efforts allow you to cross-promote each other's content and tap into each other's audiences.

Get creative with your collaborations – think about giveaways, Story swaps, and even reacting to each other's content. The possibilities for collaboration on TikTok are endless and can bring fresh energy to your content.

Strategy #11: Experiment with Different Content Styles

Don't be confined to a single style, even if you're in a specific niche. It's crucial to try out different types of videos to find what resonates most with your audience.

Styles and trends on TikTok can change rapidly, and what works today may not work tomorrow. Be open to refreshing your content style as you continue to post.

Don't be afraid to experiment and see what resonates best with your audience. Adapting to new trends and trying different approaches can keep your content fresh and engaging.