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Emon Reiser is the deputy breaking news editor at The Wall Street Journal and Dow Jones Newswires, where she assists the breaking news editor in leading a team that covers the corporate news of the day.

Founded in 2018, Factal is the only company that combines instant social media discovery with trusted verification in a single platform. From outbreaks and active shootings to wildfires and severe weather, Factal blends AI technology with a 24/7 newsroom of experienced journalists to enable global organizations to see precisely where and how they're at risk in real time. Learn how Factal works.

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Cory Bergman, co-founder and VP of product

cory@factal.com

Cory was the co-founder and general manager of Breaking News. Earlier at MSNBC Interactive (msnbc.com), he worked as the director of new product development, identifying and fostering innovative product efforts. Prior to msnbc.com, Cory led the digital team at KING TV in Seattle, winning the highest national awards for a local TV site. Separately, he co-founded and built hyperlocal site MyBallard.com, which won a national Online Journalism Award; and Lost Remote, a popular media blog acquired by AdWeek. Prior to his work in digital, Cory covered breaking news for NBC News as an assignment editor and field producer. He has an MBA from the University of the Pacific.

Jaime Calle Moreno, editor

Prior to joining Factal, Jaime worked as a content producer for a broadcast/radio media company in London, UK. Initially, he began working as a journalist in Kolkata, India, where he wrote articles for a local newspaper. He has a Bachelors in history from George Washington University where he also worked as a Research Assistant, and most recently received a masters distinction in International Studies from SOAS University. Jaime speaks four languages fluently, and in his spare time, he works on publishing his first historical novel.

Jessica Fino, editor

Jessica is a journalist who has worked for financial newswires and trade publications in the financial and educational sectors for the past five years. More recently, she was a reporter at Press Association's local data unit, covering health and government policy stories. She graduated from London Metropolitan University in 2011 after moving from Portugal, where she is from originally.

Imana Gunawan, editor

Imana is a Texas-born Indonesian multimedia journalist and dance artist. She was most recently a manager at Dataminr, where she led nightly coverage of Asia-Pacific news and regularly oversaw global coverage. Prior, she was an editor at Breaking News and producer for Humanosphere reporting on the humanitarian aid and development sectors. Her works have been published by NBC News, The Jordan Times, ColorBloc Magazine, and more. In her art, she creates surreal dance-based worlds that center stories of marginalized peoples, their ancestry, and their futures. She has performed and choreographed dance works across the US and internationally in Indonesia, Italy, and Jordan.

Jeff Landset, editor

Jeff is an Emmy Award-winning journalist who has worked as a television news producer at stations in Massachusetts, Las Vegas and Seattle. He produced the coverage of a deadly Amtrak derailment that won a 2018 Murrow Award for best Newscast in the Pacific Northwest region. He has a master's degree in Broadcast Journalism from Syracuse University.

Alex Moore, editor

Alex was most recently a part of the Domain Experts team at Dataminr where he oversaw coverage of breaking news from regions ranging from Eastern Europe to Latin America. Prior to moving to Seattle, he worked in the policy world in Washington, D.C., studying arms control and non-proliferation. He holds a master's degree in International Conflict and Security from the Brussels School of International Studies.

Ryan Nagle, senior developer

Ryan builds software to help others better understand and get along with the world around them. Before joining Factal, he spent time in the federal healthcare space, contributing to a variety of Centers for Medicare and Medicaid Services projects, including HealthCare.gov. Going farther back, Ryan's also worked at several news organizations, including Breaking News.

Joe Veyera, editor

Joe was the editor of the Queen Anne & Magnolia News, managing the news operation of a hyperlocal weekly paper in Seattle. During his tenure, the paper won the Small Business Award from the Queen Anne Chamber of Commerce. Before becoming editor, he briefly served as staff reporter for the full chain of neighborhood papers operated by Pacific Publishing. He graduated from the journalism program at the University of Washington, and served as editor of the campus newspaper, The Daily.

Irene Villora, editor

Irene is a multi-lingual journalist based in London who has worked for Agencia EFE and for Thomson Reuters as a visuals breaking news editor. She worked in Colombia between 2016 and 2019, where she specialised in the coverage of Latin American news and conflict in the region. More recently she worked in Poland for one year. She previously worked as a lifestyle, gastronomy and culture writer in Spain, where she's from. She graduated from the Universidad Carlos III de Madrid on a full scholarship.

Vivian Wang, editor

Before joining Factal, Vivian led news coverage of the Asia-Pacific as part of the Domain Expert team at Dataminr. Her area of expertise is East Asia, and she is proficient in Japanese, Mandarin, and Cantonese. She has a BS in International Relations from Carnegie Mellon University. She grew up in Southern California and is now based in Seattle.

Stephanie Clary

Stephanie Clary is the deputy editor at New York Public Radio / WNYC. She has previously held leadership roles at VICE, CNN, MIC and Breaking News. Stephanie shares a Pulitzer Prize with The Seattle Times staff for the 2010 breaking news coverage of the 2009 Lakewood police shooting. She also shares the 2016 Gannett Foundation Award for Technical Innovation with the Breaking News staff and a SPJ Northwest Excellence in Journalism award for her coverage of the 2010 winter Olympics. For her work at CNN, she shares 2019 Edward R. Murrow, Webby and Shorty awards with her team.

NPR, like other news organizations, is in a fight for the attention of audiences. That means getting aggressive about putting NPR journalism where readers (and listeners) are. Increasingly, that's on their phones. As a result, NPR has ramped up its "push" notifications, the alerts that pop up on mobile phone home screens when news breaks. (NPR also sends out email alerts, which often duplicate the push notifications.)

"I understand trying to be the first to break a story, and gain traction, but I wonder about the content and who decides what is classified as a 'breaking story.' In the past year I've seen some things that I wouldn't consider news, but today's 'BREAKING STORY' that actress Margot Kidder passed away left me dumbfounded. You have dozens people dying in Jerusalem, refugees risking their lives every day, civil unrest in South America, denuclearization of North Korea, the list goes on and on, and NPR decides to send a push notification of a TV star from the 80s who unfortunately passed away. It doesn't make sense since NPR is not supposed to be People magazine."

For the record, NPR had five hours earlier sent an alert about deaths on Israel's border with Gaza while the U.S. was opening its embassy in Jerusalem. But I asked Sara Kehaulani Goo, NPR's managing editor overseeing digital operations, for an explanation of how and when NPR decides to send alerts, which currently go out several times a day (depending on news).

Alerts, she said, reflect "the reality of today's digital information landscape. We can't lay back and wait for our audience to find us." The newsroom, she said, has worked to improve its breaking news capabilities, including preparing "a good number of advance obituaries for major cultural figures." The alerts are meant to showcase that work.

Goo said NPR puts alerts into two categories: Breaking news that subscribers need to know now and feature alerts, which cover investigative work and original reporting that NPR wants to highlight, as well as live event coverage and new podcasts or programs. (New programming alerts are supposed to be "rare and far between," per the guidelines.)

In the breaking news category, the guidelines include "sudden national and international events, such as terrorist attacks, major changes in government policy, natural disasters or major government appointments." These alerts are to be sent immediately, once NPR has confirmed the facts. (As an aside, NPR has a detailed protocol for confirming deaths, which at times puts its alerts about the death of major figures behind those of other news outlets.)

But was Kidder's death really news that NPR listeners needed to know "right now" and/or was it "valuable"? A very informal poll (including me) says no. I'd argue that NPR got it wrong in this case (as did The New York Times, which also sent a mobile alert). ff782bc1db