This course introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and events. Students will examine how trends, issues, global economic changes, and information technology influence consumer buying habits.
Students will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice.
This course will help students develop and consolidate the skills required for and knowledge of different subjects and disciplines to solve problems, make decisions, create personal meaning, and present findings beyond the scope of a single subject or discipline.
Students will apply the principles and processes of inquiry and research to effectively use a range of print, electronic, and mass media resources; to analyse historical innovations and exemplary research; and to investigate real-life situations and career opportunities in interdisciplinary endeavours.
They will also assess their own cognitive and affective strategies, apply general skills in both familiar and new contexts, create innovative products, and communicate new knowledge.
This course helps prepares you for careers in:
Retail Marketing
Sports Marketing
Athletic Agent/Management
Entrepreneurship
Prerequisites:
BMI 3C1: None.
IDC 4UB: None.