Mexico has adopted a series of nutritional regulations aimed at addressing public health problems such as obesity and chronic diseases associated with poor nutrition. One of the most important changes in this area is the implementation of mandatory front-of-pack nutrition labels. These labels are designed to help consumers make informed decisions about the products they consume, and compliance with them is critical for brands operating in the country. BRANDWATCH Ciudad de México, As a digital data analytics platform, it can be a key tool for understanding how consumers perceive these regulations and how brands can effectively adapt to them.
The labels are designed to be easily understandable, even for those without in-depth knowledge of nutrition. The warning octagons have a simple but effective design, with large letters and contrasting colors that stand out on product packaging. The thresholds for triggering the labels are set by the government, ensuring that products that exceed certain limits for calories, sugars, fats, or sodium receive a clear warning.
This change directly affects brands, which must adjust their formulas or packaging to comply with the law. It is critical that companies conduct a detailed analysis of their products to ensure they do not exceed the established thresholds and avoid warning labels.