If you have no idea on how to create a brand style guide template, then this is the perfect time to consider learning a few things here and there. Brand guidelines, also known as brand guides or style guides, are important to establishing the unique identity and character of your business.

Your style guide ensures that your company’s leaders, partners, employees, and associates are aware of your brand assets and understand how they need to be applied. Here are a few things you need to know about brand guidelines.

How Do You Create a Style Guide

You probably wonder about how to create a brand style guide template. Even though there are different ways to imagine brand guidelines, all organizations need to ensure certain info is offered in their guidelines or style guide. For a style guide to be effective, it needs consistency in its application throughout your organization.

When you start drafting your brand guidelines, it is essential that your clearly define your brand’s identity.  This can be done by outlining your organization’s mission, vision, character, voice, and market. As you create your brand’s image, be sure to emphasize what sets your company apart from the rest and how you want your audience to perceive you.

You should also consider including your logo since it is equally important when it comes to branding. When designing your logo, there are a few best practices you need to follow, such as keeping the design simple to ensure it’s timeless, memorable, and scalable.

It also pays off to specify logo usage, as well as variations, minimum size, and clear space. Not to mention, you logo should appear professional and identifiable when copied in black and white in case colored ink is unavailable when producing paper-based materials.

As we conclude, you need to settle on a color palette that is in line with your brand’s personality and values when creating your brand guidelines. Actually, studies suggest that brands using a signature color can bolster recognition by 80% highlighting the essence color plays when it comes to your audience identifying your brand.

You want to go with colors you want your audience to associate with your brand, including primary, secondary, and accent colors. In your style guide, it is vital to include the RGB, HEX, and CMYK codes to help ensure accuracy, as well as to outline any restrictions or special considerations that apply to color usage.