Each Chapter details
Book: Brand marketing on Instagram by Rishabh Bansal
Chapter 1
Introduction to Branding and Instagram marketing
This chapter covers in-depth about the importance of branding and why Instagram is the right platform for it. After reading the chapter, you'll get to know the following:
- Why branding is important
- Why use Instagram for branding
- Instagram growth journey and stats
- Top brands that are using Instagram for business growth and brand building
Chapter 2
Basic concepts of Instagram
In this chapter, learn how doing the basics right could help you in Branding. Below are the compiled points you'll learn in this chapter:
- Profile creation
- Types of profile on Instagram and which one is best for you
- Optimizing the Instagram profile
- Best practices
- Security your account and recovery options
Chapter 3
Competitor research
Researching your competitors is important. Keep an eye on them, what strategy they are following and audience engagement on their profile.
- Analyzing your competitors
- How to do competitor research on Instagram
- Alternative methods for finding your competitors
- Keeping a track of your competitors
Chapter 4
Content creation
Content is the backbone of your Instagram profile. Generating quality content is very important for brand building and gaining audience trust.
- Content creation
- Types of content
- Dimensions of different types of content
- Content creation tools and how to use these tools to generate quality content
Chapter 5
Hashtag research
Hashtags are very important on Instagram. They give you more visibility and reach. You can find potential customers with the help of hashtags. Below are the points to learn:
- Importance of hashtags
- Types of hashtags
- Researching the hashtags
- Different methods for Hashtag research
- Tools for hashtag research
CASE STUDY
How to trend for a hashtag on Instagram
Chapter 6
Instagram profile growth
After content creation and hashtag research, it's time to get results and grow your Instagram profile. In this chapter, learn various techniques to grow your profile.
- Evaluating the profile
- Analyzing the profile insights
- Profile growth techniques
- Best time to post on Instagram and number of posts per day
- How to gain location based followers
- How to gain Interest based followers
Chapter 7
Automation
Automation is important in the long run. Automate your profile to post at the best time and for maximum user engagement.
- Importance of automation
- Automation tools
- Paid/ free tools for automation
- Sign-up and setting up automation with the help of third-party tools
- How to best utilize the automation tools
Chapter 8
Instagram Ads
Instagram Ads help you reach your target audience. With ads you could reach wider audience in your niche and help them discover your profile.
- Importance of Instagram ads
- Types of Instagram ads
- Ways to set-up ads
- Instagram story ads
- Techniques to make the best use of Instagram ads, reach wider audience and lowering the CPR
Chapter 9
IGTV
IGTV - Instagram TV is the platform for vertical videos. With IGTV, one can post long duration videos on Instagram. Below are the points to learn
- What is IGTV
- How IGTV could help in branding
- IGTV Channel creation
- How to use IGTV to help you in account growth and branding