WHAT IS BRAND LICENSOR ?

A brand licensor is the entity or individual that owns the rights to a brand and grants permission to another party (the licensee) to use, market, and sell products or services under that brand. The brand licensor is essentially the owner of the intellectual property associated with the brand, including trademarks, logos, and other distinctive elements.

The brand licensor enters into a licensing agreement with the licensee, outlining the terms and conditions under which the licensee can utilize the brand for commercial purposes. This agreement specifies the scope of the license, any restrictions, quality standards, geographic territories covered, duration of the license, and financial arrangements such as royalty payments.

Brand licensors often engage in brand licensing as a strategy to extend the reach of their brand, increase brand visibility, and generate additional revenue streams. By allowing other companies to use their brand, licensors can leverage the existing brand equity and consumer trust associated with their name, expanding into new product categories or markets without directly managing the production or distribution of those products.

It's crucial for brand licensors to carefully choose their licensees, monitor the quality of products or services bearing their brand, and protect the integrity of their brand to maintain its value and reputation.