BRADEN SCHENCK

Sports broadcaster and media relations professional with experience across Minor League Baseball, professional hockey, and NCAA Division I athletics. Proven success delivering live television and radio broadcasts while producing media guides, game notes, feature stories, digital content, and media operations. 

EXPERIENCE                                                                           

Play-by-Play Broadcaster & Media Relations

Salem RidgeYaks (Single-A, Boston Red Sox) | Salem, VA

April 2025 – Present

• Serve as a primary media relations contact, creating a 180-page media guide, coordinating player and coach interviews, managing visiting broadcast crews, and submitting roster moves.

• Call live play-by-play for 150+ MiLB.TV and Bally Sports Live broadcasts while serving as the club's primary on-air voice.

• Cultivate relationships with local television and radio partners, helping launch the RidgeYaks' partnership with WZBJ24 (CBS Roanoke/Lynchburg) to televise 31 games regionally, coordinating weekly player and coach radio appearances, and distributing postgame highlights, interviews, and soundbites to regional media outlets.

• Produce daily game notes, press releases, feature stories, media packets, and other communications supporting baseball operations and external media coverage.

• Host, produce, and edit pregame video reports for social media and in-stadium videoboards while conducting pregame/postgame interviews and writing postgame recaps and feature stories for team digital platforms.

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Interim Play-by-Play Broadcaster

Roanoke Rail Yard Dawgs (Southern Professional Hockey League) | Roanoke, VA

February 2026 – Present

• Call play-by-play for the final 15 regular-season games (home/away) and the entire President's Cup Playoffs on FloSports and Mixlr Radio.

• Helped lead the organization's media relations efforts, coordinating player and coach interviews, producing game notes, press releases, media packets, postgame recaps, and other team communications.

• Supervise and mentor student interns in broadcasting, media relations, and social media while assisting in their professional development.

Media Relations Intern

October 2023 – February 2026

• Produced live in-game social media content for X and Instagram.

• Wrote feature stories and conducted player and coach interviews for team digital platforms.

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Play-by-Play Broadcaster & Production Assistant

ACC Network (Virginia Tech) | Blacksburg, VA

August 2023 – Present

• Provide play-by-play for 65+ ACC Network broadcasts across volleyball, basketball, baseball, soccer, lacrosse, and softball.

• Support 120+ live ACC Network productions in roles including Associate Producer, Assistant Director, Scorebug Operator, XPression Graphics Operator, Audio, and Utility.

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Broadcast Associate 

Playfly Sports Properties (Virginia Tech Sports Properties) | Blacksburg, VA

August 2023 – Present

• Assist with production of weekly coaches' shows and Virginia Tech Athletics radio broadcasts.

• Call play-by-play for 25 Virginia Tech softball games on the Virginia Tech Sports Radio Network.

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Play-by-Play Broadcaster Coordinator

3304 Sports (Virginia Tech) | Blacksburg, VA

August 2023 – Present

• Call play-by-play for 40+ Virginia Tech football, basketball, and baseball broadcasts across digital radio and streaming platforms.

• Direct the organization's play-by-play department, overseeing 50+ student broadcasters while coordinating 80+ live broadcasts annually.

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Broadcast Producer, Media Relations & Sideline Reporter

Falmouth Commodores (Cape Cod Baseball League) | Falmouth, MA

October 2023 – August 2024

• Designed and produced the first media guide in Cape Cod Baseball League history, a 225-page publication featuring team records, statistics, player biographies, and editorial content.

• Served as play-by-play broadcaster, color commentator, and sideline reporter for all 40 games during the 2024 season.

• Managed an 11-person broadcast staff, overseeing production workflows, broadcast engineering, content creation, scheduling, and on-air operations.

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awards/honors

• 2026 STAA Jim Nantz Award All-American Honorable Mention

• 2025 Youngest Broadcaster in Minor League Baseball

• 2025 Carolina League Best Game Notes (As voted by peers around the league)