All Book Covers - A Case Study
All Book Covers - A Case Study
From "best kept secret in the industry" to in-demand
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The Challenge
The Challenge
The brand was invisible with high bounce rate, no form submissions, declining sales, and inconsistent visual identity across 7 channels.
Website Remodel
Website Remodel
Previous ABC Website
Previous ABC Website
Hot mess express 😅
What I Did
What I Did
Conducted customer interviews → built ICP (Ideal Customer Profile) → wrote brand positioning statement → rebuilt website → launched SEO/GEO content strategy across 7 channels simultaneously.
GA4 Insights
GA4 Insights
Our average website visits immediately following website revamp & SEO/GEO blogs
Our average website visits 3-6 months in
Google Search Console Insights
Google Search Console Insights
From Q3 2025 to Q1 2026: Impressions dropped while clicks, CTR, and rankings improved; a sign the SEO strategy is attracting higher-intent traffic, not just more of it. This was corroborated by rising form submissions.
Our old eblast design.
Our new eblast design, combining clear visuals with luxury themes - consistently.
Results
Results
89% increase in website link clicks. Over 200% increase in qualified form submissions (quote requests). Higher rankings and mentions in LLMs. From F to A+ on our promotional platform ratings. Building genuine community and engagement across social media. All because of clarity and consistency - backed by customer data and market analysis. See the full report here. This works because we are all humans who want the same thing - to belong. And the first step to belonging is identifying those whose values align with our own. Allow me the honor of helping your brand get there and show up authentically online.
MailChimp Campaign 2020
MailChimp Campaign 2025
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