Mapping Spatial Heterogeneity in Retail Advertising Effectiveness, with Bhoomija Ranjan, forthcoming at Journal of Marketing Research
Media Coverage: Houston Public Media
Manufacturer-Retailer Relationships and the Distribution of New Products (2024), Marketing Science, 43(1), 114-137.
Winner, 2020 ISBM Doctoral Dissertation Award
Winner, 2021 AMS Mary Kay Dissertation Proposal Award
Media Coverage: Houston Public Media
Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections (2023), Management Science, 69(1), 220-243, with Brett Gordon, Mitch Lovett, and James Reeder
Media Coverage: Business Insider, Kellogg Insight, Houston Public Media
"No-Interest" Advertising in High-Interest Loan Markets, with Yufeng Huang, Yukun Liu and Xi Wu
Ranking Design for Online Auctions, with Yufeng Huang and Chenyu Yang
NET Institute Summer Grant, 2022
Discount Design of Store Credit Cards, with Ruiqi Wu and Xiaojie Li