A Better Strategy for Location-Based Advertising (2026), Harvard Business Review, with Bhoomija Ranjan
Mapping Spatial Heterogeneity in Retail Advertising Effectiveness (2025), Journal of Marketing Research, 62(6), 1063-1080, with Bhoomija Ranjan
Media Coverage: Houston Public Media
Manufacturer-Retailer Relationships and the Distribution of New Products (2024), Marketing Science, 43(1), 114-137.
Winner, 2020 ISBM Doctoral Dissertation Award
Winner, 2021 AMS Mary Kay Dissertation Proposal Award
Media Coverage: Houston Public Media
Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections (2023), Management Science, 69(1), 220-243, with Brett Gordon, Mitch Lovett, and James Reeder
Media Coverage: Business Insider, Kellogg Insight, Houston Public Media
"No-Interest" Advertising in High-Cost Consumer Credit Markets, with Yufeng Huang, Yukun Liu and Xi Wu
How Store Credit Card Discounts Affect Card Usage and Profitability, with Ruiqi Wu and Xiaojie Li
Market Concentration and Innovation in the Mobile App Market, with Yufeng Huang, Yukun Liu and Xi Wu