"When demand increases, in most cases PRICE and QUANTITY increase, right? But what about their relative rises?"
"When there was a huge INCREASE IN THE DEMAND FOR LABUBU DOLLS, what do you think increased the most, the PRICE or the QUANTITY?"
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"Well, given the rapid global expansion of PopMarts, you should realise that QUANTITY has increased at a much faster rate than PRICE."
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"What if we now focus on an INCREASE IN THE DEMAND FOR A-LEVELS IN HONG KONG? "Do you think QUANTITY will again increase more than PRICE?"
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"Unlikely, right, for so many reasons, such as the availability of actual space and the red tape must be mindblowing, so you should realise that QUANTITY has increased at a much slower rate than PRICE."
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--TASK--
So we can say that when prices rise the 'responsiveness' of quantity supplied is much greater in the case of Labubu dolls compare dto A level colleges, right and we can measure this 'responsiveness' of quantity supplied using PES
# PRICE ELASTICITY OF SUPPLY — PES
**PES measures the responsiveness of QUANTITY SUPPLIED to a change in PRICE, ceteris paribus.**
$$
PES=\frac{\%\Delta Q_S}{\%\Delta P}
$$
So PES doesn't simply ask:
**"Does quantity supplied increase when price increases?"**
We already know that from the **LAW OF SUPPLY**.
Instead, PES asks:
> **"HOW MUCH does quantity supplied respond?"**
---
# USE YOUR MATHS KNOWLEDGE
Before learning any more economics, consider something you already know from mathematics.
Take two variables:
**X and Y**
If X changes, how could we measure how much Y changes in response?
You have probably encountered:
$$
\text{Gradient}=\frac{\Delta Y}{\Delta X}
$$
What does **Δ** mean?
What does the gradient tell us?
And if we plotted two points on a curve, how could we measure the **AVERAGE RATE OF CHANGE BETWEEN THOSE TWO POINTS?**
Keep that thought.
Because elasticity is fundamentally concerned with a very similar question:
> **How responsive is one variable to a change in another?**
But economists are going to make one important modification.
Instead of simply comparing **absolute changes**, we are going to compare **percentage changes**.
Why might percentages be more useful?
---
# THINK...
Suppose:
**Firm A increases production by 100 units.**
**Firm B increases production by 100 units.**
Have the two firms responded equally?
Not necessarily.
What if:
**Firm A originally produced 100 units?**
100 → 200
but...
**Firm B originally produced 10,000 units?**
10,000 → 10,100
Both increased production by **100 units**.
But are these really equally large responses?
**What mathematical tool could make these changes comparable?**
### PERCENTAGES.
And this is why elasticity is so useful.
$$
\boxed{\text{ELASTICITY = PROPORTIONATE RESPONSIVENESS}}
$$