PRIVACY POLICY

This Privacy Policy applies to the Longevity Farm application (“Application”) developed by Born Brands Pty Ltd (“Service Provider”). This Application is provided as a commercial service and is intended for use “AS IS.”

1. Information We Collect

The Application collects information when you download, use, or interact with it.
This includes:

A. Health & Fitness Data (Sensitive Data)

To provide core features of the Application, we collect and process the following:

Daily Step Count
- Collected through Android permissions:
  - android.permission.health.READ_STEPS
  - android.permission.ACTIVITY_RECOGNITION
  - android.permission.BODY_SENSORS
- Used only for showing your daily and weekly movement progress.
Height & Weight (User-entered)
- Used to calculate your BMI and show wellness insights.
Energy Level (User-entered)
- Used to help generate personalized insights and progress charts.
BMI (Calculated)
- Derived from height and weight to track your fitness trends.

We DO NOT:

Share health data with advertisers
Sell your health data
Use your data for medical diagnosis
Transfer your health data to external parties except as stated below

B. Automatically Collected Information

The Application may also collect:

Device Internet Protocol (IP) address
Mobile operating system
App pages visited, date/time of visit, and time spent
General usage analytics

C. Information Not Collected

The Application does not collect:

Precise (GPS) location
Contacts
Photos or media
Financial information
Sensitive personal identifiers not required for functionality

2. How We Use Your Information

Your information is used for the following purposes:

Calculate BMI
Display daily and weekly progress
Track steps and physical activity
Provide personalized wellness insights
Improve Application performance and usability
Send important notifications (if needed)

We do not use your health data for advertising or cross-app tracking.

3. Third-Party Access

Only aggregated, anonymized data may be transmitted to external services to improve app performance and analytics.

The Application may use third-party services that have their own privacy policies.

The Service Provider may share information only under these conditions:

When required by law (e.g., subpoena, legal request)
When necessary to protect user safety or rights
With trusted partners who operate under strict confidentiality agreements
and cannot use your data independently

4. Opt-Out Rights

You may stop all information collection by uninstalling the Application from your device.
Standard uninstall procedures apply.

5. Data Retention

User-entered data is retained as long as you use the Application.
Automatically collected data may be retained for analytics and performance.

To request deletion of your data, contact: born@bornbrands.com.au.
We will respond within a reasonable time.

6. Children’s Privacy

The Application is not intended for children under 13.

We do not knowingly collect personally identifiable information from children under 13.
If such information is found, it will be deleted immediately.

Parents or guardians may contact born@bornbrands.com.au for removal requests.

7. Security

We take appropriate measures to safeguard your information, including:

Electronic safeguards
Physical security
Controlled access

While we strive to protect your data, no method of transmission is fully secure.

8. Changes to This Policy

This Privacy Policy may be updated from time to time.
Changes will be posted on this page.
Continued use of the Application means you accept the updated policy.

Effective Date: 07 January 2025

9. Your Consent

By using the Application, you consent to the processing of your information as described in this Privacy Policy.

10. Contact Us

For any privacy-related questions or data requests, contact:

📧 born@bornbrands.com.au
📍 Born Brands Pty Ltd

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