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General guidelines to increase your web visitors and sales
No strategy is going to drive traffic to your site if no one can find your website. And with the first page of Google capturing 71% of search traffic clicks, you need an SEO strategy.
SEO is the practice of optimizing a site for search engines (hence Search Engine Optimization) so it can be more visible in search results for relevant queries. An SEO strategy is a whole other animal, but here are the SEO basics.
1) Target Keywords...Perform Relevant Keyword Research. Keywords are the words and phrases people type into search engines, and as you can imagine, some keywords get searched more than others. Try WordStream’s Free Keyword Tool to find traffic-driving keywords for your site. Long-tail keywords are easier to rank for and will bring in the most relevant traffic to your site.
Place your keywords strategically.
This is the bread and butter of on-page SEO—where you optimize your content so that search engines can understand what it’s about and rank it in relevant searches.
Google map citations will help to increase your website ranking in your local area or local city. Getting your business on the first page of Google will result more customers. You can get one of the best SEO service by top SEO expert and certified Google partner having thousands of 5 star rating. 👉You can get it here 👈
2) Create Catchy & Memorable Content .Refresh “outdated” content. Have a business blog. Focus on evergreen topics. Write irresistible headlines. Invite others to guest blog on your site. Create awesome visuals. Incorporate video.
2) Create Catchy & Memorable Content .Refresh “outdated” content. Have a business blog. Focus on evergreen topics. Write irresistible headlines. Invite others to guest blog on your site. Create awesome visuals. Incorporate video.
3) Have a resource center. Videos and blog posts aren’t the only types of content you should be creating to educate your audience and build trust. Don’t forget about infographics, downloadable guides, templates, webinars, and more. As you create these lead magnets and use them elsewhere on the web, collect them on a resources page. A library of multimedia content is sure to attract visitors who will return to your site again and again.
3) Have a resource center. Videos and blog posts aren’t the only types of content you should be creating to educate your audience and build trust. Don’t forget about infographics, downloadable guides, templates, webinars, and more. As you create these lead magnets and use them elsewhere on the web, collect them on a resources page. A library of multimedia content is sure to attract visitors who will return to your site again and again.
4) Write Guest Posts for other websites. Guest posting for other websites is an effective way to generate backlinks, boost referral traffic, and increase search engine results page (SERP) rankings. You should always thoroughly research websites within your industry to pitch.
4) Write Guest Posts for other websites. Guest posting for other websites is an effective way to generate backlinks, boost referral traffic, and increase search engine results page (SERP) rankings. You should always thoroughly research websites within your industry to pitch.
5) Use Advertising to Increase Website Traffic.
6) Appear on podcasts. There are currently 850,000 active podcasts. And many podcasts need guests. So why not pitch to be one of them? Share your knowledge and, in return, you get brand exposure, referral traffic, links, and more. The simplest way to find podcast opportunities is to search for “top [your niche] podcasts” in Google. However, some of them may be out of your reach (for now). So here’s how to find podcasts that are likely within your wheelhouse:
6) Appear on podcasts. There are currently 850,000 active podcasts. And many podcasts need guests. So why not pitch to be one of them? Share your knowledge and, in return, you get brand exposure, referral traffic, links, and more. The simplest way to find podcast opportunities is to search for “top [your niche] podcasts” in Google. However, some of them may be out of your reach (for now). So here’s how to find podcasts that are likely within your wheelhouse:
Find someone in your industry who has been a guest on many podcasts
Enter their domain into Ahrefs’ Site Explorer
Go to the Backlinks report
Set the search to Referring page title and search for their name.
Look through the results and pick out those that are relevant podcast opportunities. Then find the host’s email and pitch yourself as a guest.
7) Keep Social Media Pages Active.
7) Keep Social Media Pages Active.
8) Influencer Outreach. *Tag the influencer in a social media post if your piece references their content or research.
8) Influencer Outreach. *Tag the influencer in a social media post if your piece references their content or research.
Ask the influencer for an interview/Q&A, then tag or email the influencer when the content is posted. They’ll likely share your content with their audience.
Do a round-up with multiple influencers and tag each of the participants when promoting the post on social media.
Pay influencers to run sponsored posts on their social media pages.
9) Reach out to amplifiers. Amplifiers are people with a large audience on email, social, and more. Most importantly, they have the ability to share your content with their audience and send tons of traffic to your site.
9) Reach out to amplifiers. Amplifiers are people with a large audience on email, social, and more. Most importantly, they have the ability to share your content with their audience and send tons of traffic to your site.
10) Send Email Newsletters.
10) Send Email Newsletters.
11) Submit Press Releases to Influential Publications.
11) Submit Press Releases to Influential Publications.
12) Create a Helpful Industry Tool / SEO Tool or Content. Giving prospects something of use is a great way to drive more traffic. Create various tools and content that would help out others in your industry, then offer them for free on their websites. By posting gated content/tools (offering the content and tools in exchange for the user’s contact information), you can maximize your returns and find new leads. Another way to increase website traffic is to promote the content/tools on relevant LinkedIn Groups or forums where people in the industry interact.
12) Create a Helpful Industry Tool / SEO Tool or Content. Giving prospects something of use is a great way to drive more traffic. Create various tools and content that would help out others in your industry, then offer them for free on their websites. By posting gated content/tools (offering the content and tools in exchange for the user’s contact information), you can maximize your returns and find new leads. Another way to increase website traffic is to promote the content/tools on relevant LinkedIn Groups or forums where people in the industry interact.
13) Exchange Backlinks. One of the most influential Google ranking factors is the quantity and quality of links to your website. The more links you have from credible sites with high Domain Authority, the more you increase your own Domain Authority. The higher your DA, the higher your rank and the higher your traffic—not to mention any traffic you get to your site from the link itself. There are several link building strategies that work, but here are just a few:
13) Exchange Backlinks. One of the most influential Google ranking factors is the quantity and quality of links to your website. The more links you have from credible sites with high Domain Authority, the more you increase your own Domain Authority. The higher your DA, the higher your rank and the higher your traffic—not to mention any traffic you get to your site from the link itself. There are several link building strategies that work, but here are just a few:
Reach out to credible sites and offer to write a guest post where you can link to your site in the body or your author bio.
Use an SEO tool to find broken links on other websites and offer yours as a replacement.
Create original, high-quality content that just begs to be linked to.
14) Collaborate with other brands to tap into their audience. For most businesses, there are plenty of non-competing brands with the same or similar target audience. So why not work together to cross-promote to each other’s audience? Takeaway: look for opportunities to partner with brands that solve different problems for a similar audience. That way, you can each gain access to an entirely new user base.
14) Collaborate with other brands to tap into their audience. For most businesses, there are plenty of non-competing brands with the same or similar target audience. So why not work together to cross-promote to each other’s audience? Takeaway: look for opportunities to partner with brands that solve different problems for a similar audience. That way, you can each gain access to an entirely new user base.
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Microsoft Search Network connects more than 200 million Windows 10 users alone. Every month, more than 379 million searches are made in the UK. That accounts for 22% of the UK desktop search market.
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Microsoft Advertising has excellent audience targeting features, and can even let you target a specific job role through the Microsoft-owned LinkedIn.
If you want to improve your ROAS, Microsoft Advertising is the way to go.
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WISH YOU ALL THE BEST 👍
ROSY WILLSON welcomes suggestions/comments if any.
Email ID - rosywillson822@gmail.com
Facebook ID - https://www.facebook.com/profile.php?id=100080272463359
Hi! My name is Rosy Willson. I live in New York, USA. I am a Data Analyst & Web Developer. I collect & gather information from various sources.Then I study & research on them using various tools. Next I filter out the genuine information. Finally I develop website with real genuine Data to provide correct information to the people.
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