Privacy Policy
Last updated on 3rd January 2022
This Privacy Policy (“Policy”) describes the policies and procedures on the collection, use, disclosure, and protection of your information when you use our website located at BookMyWine.com, BookMyWine.in, MyWineKart.com, MyWineKart.in or the BookMyWine mobile application or the MyWineKart mobile application or on the WineKart mobile application (collectively, “BookMyWine Platform”) made available by Global Turner Limited ("BookMyWine", "bookmywine", "BMW", “WineKart”, “MyWineKart”, “WineKart”, “WineClub”, “Company”, “we”, “us” and “our”), a private company established under the laws of India having its registered office at 2/34-10, Rao Complex, Rayakottai, Krishnagiri, Tamil Nadu – 635001, India.
The terms “you” and “your” refer to the user of the BookMyWine Platform. The term “Services” refers to any services offered by BookMyWine whether on the BookMyWine Platform or otherwise.
Please read this Policy before using the BookMyWine Platform or submitting any personal information to BookMyWine. This Policy is a part of and incorporated within, and is to be read along with, the Terms of Use.
YOUR CONSENT
By using the BookMyWine Platform and the Services, you agree and consent to the collection, transfer, use, storage, disclosure, and sharing of your information as described and collected by us in accordance with this Policy. If you do not agree with the Policy, please do not use or access the BookMyWine Platform.
POLICY CHANGES
We may occasionally update this Policy and such changes will be posted on this page. If we make any significant changes to this Policy we will endeavour to provide you with reasonable notice of such changes, such as via prominent notice on the BookMyWine Platform or to your email address on record, and where required by applicable law, we will obtain your consent. To the extent permitted under the applicable law, your continued use of our Services after we publish or send a notice about our changes to this Policy shall constitute your consent to the updated Policy.
LINKS TO OTHER WEBSITES
The BookMyWine Platform may contain links to other websites. Any personal information about you collected whilst visiting such websites is not governed by this Policy. BookMyWine shall not be responsible for and has no control over the practices and content of any website accessed using the links contained on the BookMyWine Platform. This Policy shall not apply to any information you may disclose to any of our service providers/service personnel which we do not require you to disclose to us or any of our service providers under this Policy.
INFORMATION WE COLLECT FROM YOU
Location Data: BookMyWine collects precise location data from (a) users via our SDK, (b) our third-party partners, and (c) our customers. The precise location data is information about the geographic position of devices (such as smart phones or tablets) that is commonly defined by the latitude and longitude coordinates and timestamp the GPS signals generated and collected from devices. We combine this data with other information that we create and collect about physical locations, such as geo-fences, points-of-interest and venues, and category of points-of-interest or venue, hours of operations, and events.
Additionally, BookMyWine, its partners, and our customers may collect location data through owned and operated mobile applications, from end users who opt-in to the collection of such data and share that data with us using a pseudonymized identifier, for each mobile device, known as a mobile advertising ID (“MAID”). Each MAID allows us to identify unique mobile device, although the User can reset their MAID at any given time resulting in the delinking of device and MAID. Our partners may also aggregate and collect location data from end-users who opt-in to the collection of such data through mobile applications and advertising services owned and operated by their partners and customers.
Interest-based information means information which may (but does not necessarily) include: imputed or actual data about a Consumer such as gender, inferred or actual characteristics or interests such as ‘coffee drinker’ or ‘frequent shopper’ which can be based on a device’s location over time; and, any other information that the Consumer provides to the relevant Partner;
In order to improve your app experience and lend stability to our services to you, we may collect information or employ third-party plugins that collect information about the devices you use to access our Services, including the hardware models, operating systems, and versions, software, file names, and versions, preferred languages, unique device identifiers, advertising identifiers, serial numbers, device motion information, mobile network information, installed applications on device and phone state. The information collected thus will be disclosed to or collected directly by these plugins and may be used to improve the content and/or functionality of the services offered to you. Analytics companies may use mobile device IDs to track your usage of the BookMyWine Platform.
Device Information means information about the device which may (but does not necessarily) include: Device Geolocation Data, mobile advertising identifier, device type (e.g., tablet, smartphone), operating system (e.g., iOS, Android), app name or identifier, IP address, network provider, mobile carrier, mobile browser type (e.g., Firefox, Chrome), timestamp, time zone, information about the speed, bearing, orientation, and altitude of a device, or other device-identifying information, including cross-device information.
Device Geolocation Data means precise geolocation data from or about a Consumer’s device, which may be expressed by latitude-longitude coordinates obtained through GPS tools, WiFi data, cell tower triangulation or other techniques, and linked to a mobile advertising ID.
Attribution Information means information about Consumer activities that help BookMyWine determine how a Consumer has responded to advertising or content, such as determining whether a Consumer who viewed a particular advertisement ultimately visited the advertiser’s retail store.
Link to the privacy policy of third-party service providers used by the app:
COOKIES
Our BookMyWine Platform and third parties with whom we partner may use cookies, pixel tags, web beacons, mobile device IDs, “flash cookies” and similar files or technologies to collect and store information with respect to your use of the Services and third-party websites.
Cookies are small files that are stored on your browser or device by websites, apps, online media, and advertisements. We use cookies and similar technologies for purposes such as:
Authenticating users;
Remembering user preferences and settings;
Determining the popularity of content;
Delivering and measuring the effectiveness of advertising campaigns;
Analyzing site traffic and trends, and generally understanding the online behaviors and interests of people who interact with our services.
A pixel tag (also called a web beacon or clear GIF) is a tiny graphic with a unique identifier, embedded invisibly on a webpage (or an online ad or email), and is used to count or track things like activity on a webpage or ad impressions or clicks, as well as to access cookies stored on users’ computers. We use pixel tags to measure the popularity of our various pages, features, and services. We also may include web beacons in e-mail messages or newsletters to determine whether the message has been opened and for other analytics.
To modify your cookie settings, please visit your browser’s settings. By using our Services with your browser settings to accept cookies, you are consenting to our use of cookies in the manner described in this section.
We may also allow third parties to provide audience measurement and analytics services for us, to serve advertisements on our behalf across the Internet, and to track and report on the performance of those advertisements. These entities may use cookies, web beacons, SDKs, and other technologies to identify your device when you visit the BookMyWine Platform and use our Services, as well as when you visit other online sites and services.
Please see our Cookie Policy for more information regarding the use of cookies and other technologies described in this section, including your choices relating to such technologies.
USES OF YOUR INFORMATION
We use the information we collect for the following purposes, including:
To provide, personalize, maintain and improve our products and services, such as to enable deliveries and other services, enable features to personalize your BookMyWine account;
To carry out our obligations arising from any contracts entered into between you and us and to provide you with the relevant information and services;
To administer and enhance the security of our BookMyWine Platform and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
To provide you with information about services we consider similar to those that you are already using, or have enquired about, or may interest you. If you are a registered user, we will contact you by electronic means (e-mail or SMS or telephone) with information about these services;
To understand our users (what they do on our Services, what features they like, how they use them, etc.), improve the content and features of our Services (such as by personalizing content to your interests), process and complete your transactions, make special offers, provide customer support, process and respond to your queries;
To generate and review reports and data about, and to conduct research on, our user base and Service usage patterns;
To allow you to participate in interactive features of our Services, if any; or
To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you.
If you are a partner restaurant or merchant or delivery partner, to track the progress of delivery or status of the order placed by our customers.
to carry out academic research with academic partners.
We may combine the information that we receive from third parties with the information you give to us and the information we collect about you for the purposes set out above. Further, we may anonymize and/or de-identify information collected from you through the Services or via other means, including via the use of third-party web analytic tools. As a result, our use and disclosure of aggregated and/or de-identified information is not restricted by this Policy, and it may be used and disclosed to others without limitation.
We analyze the log files of our BookMyWine Platform that may contain Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring, app crashes, page viewed and exit websites and applications, operating system, date/time stamp, and clickstream data. This helps us to administer the website, to learn about user behavior on the site, to improve our product and services, and to gather demographic information about our user base as a whole.
DISCLOSURE AND DISTRIBUTION OF YOUR INFORMATION
We may share your information that we collect for the following purposes:
With Service Providers: We may share your information with our vendors, consultants, marketing partners, research firms, and other service providers or business partners, such as Payment processing companies, to support our business. For example, your information may be shared with outside vendors to send you emails and messages or push notifications to your devices in relation to our Services, to help us analyze and improve the use of our Services, to process and collect payments. We also may use vendors for other projects, such as conducting surveys or organizing sweepstakes for us.
With Partner Restaurants/Merchant: While you place a request to order food through the BookMyWine Platform, your information is provided to us and to the restaurants/merchants with whom you may choose to order. In order to facilitate your online food order processing, we provide your information to that restaurant/merchant in a similar manner as if you had made a food order directly with the restaurant. If you provide a mobile phone number, BookMyWine may send you text messages regarding the order’s delivery status.
With Academic Partners: We may share your information with our academic partners for the purpose of carrying out academic research.
With Other Users: If you are a delivery partner, we may share your name, phone number, and/or profile picture (if applicable), tracking details with other users to provide them the Services.
For Crime Prevention or Investigation: We may share this information with governmental agencies or other companies assisting us, when we are:
Obligated under the applicable laws or in good faith to respond to court orders and processes; or
Detecting and preventing against the actual or potential occurrence of identity theft, fraud, abuse of Services and other illegal acts;
Responding to claims that an advertisement, posting or other content violates the intellectual property rights of a third party;
Under a duty to disclose or share your personal data in order to enforce our Terms of Use and other agreements, policies or to protect the rights, property, or safety of the
The company, our customers, or others, or in the event of a claim or dispute relating to your use of our Services. This includes exchanging information with other companies and organizations for the purposes of fraud detection and credit risk reduction.
For Internal Use: We may share your information with any present or future member of our “Group” (as defined below)or affiliates for our internal business purposes The term “Group” means, with respect to any person, any entity that is controlled by such person, or any entity that controls such person, or any entity that is under common control with such person, whether directly or indirectly, or, in the case of a natural person, any Relative (as such term is defined in the Companies Act, 1956 and Companies Act, 2013 to the extent applicable) of such person.
With Advertisers and advertising networks: We may work with third parties such as network advertisers to serve advertisements on the BookMyWine Platform and on third-party websites or other media (e.g., social networking platforms). These third parties may use cookies, JavaScript, web beacons (including clear GIFs), Flash LSOs, and other tracking technologies to measure the effectiveness of their ads and to personalize advertising content to you. While you cannot opt-out of advertising on the BookMyWine Platform, you may opt-out of much interest-based advertising on third-party sites and through third-party ad networks (including DoubleClick Ad Exchange, Facebook Audience Network, and Google AdSense). For more information, visit www.aboutads.info/choices. Opting out means that you will no longer receive personalized ads by third parties ad networks from which you have opted out, which is based on your browsing information across multiple sites and online services. If you delete cookies or change devices, your opt-out may no longer be effective.
To fulfill the purpose for which you provide it.
We may share your information other than as described in this Policy if we notify you and you consent to the sharing.
DATA SECURITY PRECAUTIONS
We have in place appropriate technical and security measures to secure the information collected by us.
We use vault and tokenization services from third-party service providers to protect the sensitive personal information provided by you. The third-party service providers with respect to our vault and tokenization services and our payment gateway and payment processing are compliant with the payment card industry standard (generally referred to as PCI compliant service providers). You are advised not to send your full credit/debit card details through unencrypted electronic platforms. Where we have given you (or where you have chosen) a username and password which enables you to access certain parts of the BookMyWine Platform, you are responsible for keeping these details confidential. We ask you not to share your password with anyone.
Please be aware that the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted through the BookMyWine Platform. Once we have received your information, we will use strict physical, electronic, and procedural safeguards to try to prevent unauthorized access.
OPT-OUT
When you sign up for an account, you are opting in to receive emails from BookMyWine. You can log in to manage your email preferences or you can follow the “unsubscribe” instructions in commercial email messages, but note that you cannot opt-out of receiving certain administrative notices, service notices, or legal notices from BookMyWine.
If you wish to withdraw your consent for the use and disclosure of your personal information in the manner provided in this Policy or you want your data to be deleted, please write to us at support@bookmywine.com. Please note that we may take time to process such requests, and your request shall take effect no later than 5 (Five) business days from the receipt of such request, after which we will not use your personal data for any processing unless required by us to comply with our legal obligations. We may not be able to offer you any or all Services upon such withdrawal of your consent.
GRIEVANCE OFFICER AND BOOKMYWINE PLATFORM SECURITY
If you have any queries relating to the processing or usage of information provided by you in connection with this Policy, please email us at support@bookmywine.com or write to our Grievance Officer at the following address: BookMyWine Grievance Officer, 2/34-10, RAO COMPLEX, RAYAKOTTAI, KRISHNAGIRI, Krishnagiri, Tamil Nadu, India, 635001
Further, please note that the BookMyWine Platform stores your data with the cloud platform of Amazon Web Services provided by Amazon Web Services, Inc., which may store this data on their servers located outside of India. Amazon Web Services has security measures in place to protect the loss, misuse and alteration of the information, details of which are available at https://aws.amazon.com/. The privacy policy adopted by Amazon Web Services are detailed in https://aws.amazon.com/privacy. In the event you have questions or concerns about the security measures adopted by Amazon Web Services, you can contact their data protection / privacy team / legal team or designated the grievance officer at these organisations, whose contact details are available in its privacy policy, or can also write to our Grievance Officer at the address provided above.