Last updated: January 2026
This Privacy Policy describes how ERSTEN LTD ('we', 'us', or 'our') collects, uses, and shares information when you use our ReelSave mobile application ('the App').
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Information We Collect
Device Information: We may collect device-specific information such as device model, operating system version, unique device identifiers, and mobile network information.
Usage Data: We collect information about how you use the App, including the features you use and the time spent on the App.
Video URLs: When you use the App to preview video metadata, we process the URLs you provide to fetch publicly available metadata. These URLs are processed in real-time and are not stored on our servers.
Crash Reports: We collect crash logs and performance data to improve the App's stability and performance.
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How We Use Your Information
To provide and maintain the App's core functionality
To improve and optimize the App's performance
To analyze usage patterns and fix bugs
To send you updates about the App (if you opt-in)
To comply with legal obligations
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How The App Works
ReelSave is an AI-powered metadata preview application. It allows you to view publicly available information about videos (such as title, duration, and thumbnail) from platforms like Instagram and TikTok, enriched with AI-generated summaries and content analysis. The App does not download, store, or cache any video content. When you want to watch a video, the App redirects you to the original platform or application. No video content is ever stored on your device or our servers through this App.
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AI Features and Data Processing
AI Summaries: We use artificial intelligence to generate brief summaries of video content based on publicly available metadata. These summaries are generated in real-time and are not stored.
Content Analysis: Our AI analyzes video metadata to provide content categorization and enriched information. This analysis is performed on metadata only, not on actual video content.
No Personal Profiling: AI features are used solely to enhance video metadata display. We do not use AI to profile users or make decisions about individuals.
Third-Party AI Services: We may use third-party AI services to process metadata. These services only receive publicly available video information, not your personal data.
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Third-Party Services
The App may use third-party services that collect information used to identify you. These services include Google Play Services and Firebase Analytics. We recommend reviewing their respective privacy policies to understand how they handle your data.
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Data Storage and Security
We do not store your personal data or any video content on our servers. All metadata requests are processed in real-time and no content is cached. We implement industry-standard security measures to protect the limited data we do process.
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External Links
When you choose to watch a video, the App will open the original platform (Instagram, TikTok, etc.) or their respective mobile applications. We are not responsible for the privacy practices of these third-party platforms. We encourage you to review their privacy policies.
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Advertising
The App may display advertisements. Our advertising partners may use cookies and similar technologies to serve relevant ads. You can opt out of personalized advertising through your device settings.
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Children's Privacy
The App is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.
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Your Rights
Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data
Opt out of certain data collection practices
Contact us at any time with privacy concerns
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Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the 'Last updated' date.
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Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at: support@erstengroup.ltd