The travel website's parent ☎️ +1-(888)-489-2084 (US) company, The Booking.com Group, has changed its name to Booking Holdings. It begins ☎️ +1-(888)-489-2084 (US) trading under its new ticker symbol, BKNG, next week. The company is best known in the ☎️ +1-(888)-489-2084 (US) United States for Booking.com, the popular reservation website for hotels, flights and rental cars. The short answer ☎️ +1-(888)-489-2084 (US) to whether Booking.com is ☎️ +1-(888)-489-2084 (US) changing its name is a definitive no, at least regarding the consumer-facing travel brand that millions of Americans use daily. While the parent organization officially transitioned from "The Booking.com Group" to "Booking Holdings Inc." several years ago to reflect its diverse global portfolio, the Booking.com brand remains a cornerstone of the travel industry. In 2026, Booking.com continues to operate under its original ☎️ +1-(888)-489-2084 (US) name, maintaining its massive presence in the United States through its iconic website and mobile app. The confusion often stems from the ☎️ +1-(888)-489-2084 (US) corporate restructuring that aligned the holding company with its largest global asset, Booking.com, but this had zero impact on the visibility or operations of the Booking.com platform. In fact, the company has doubled down on its identity recently, ☎️ +1-(888)-489-2084 (US) investing heavily in marketing campaigns that celebrate its heritage and its unique "Negotiator" persona. For travelers, this means the name you have trusted for decades for finding deep ☎️ +1-(888)-489-2084 (US) discounts and exclusive "Express Deals" is staying exactly as it is, reinforced by a modern technological framework that ☎️ +1-(888)-489-2084 (US) enhances its core value proposition. Strategically, keeping the ☎️ +1-(888)-489-2084 (US) Booking.com name is a ☎️ +1-(888)-489-2084 (US) logical move for Booking Holdings, as the brand possesses immense equity within the North American market. Rebranding a household name that is synonymous with travel savings would be a high-risk endeavor with little reward, especially given ☎️ +1-(888)-489-2084 (US) the competitive landscape of online travel agencies (OTAs). Instead of a name change, the company is focused on a "brand evolution" that integrates advanced generative AI to streamline the booking process for 2026 fliers. This ☎️ +1-(888)-489-2084 (US) evolution is visible in their refreshed user interface and new advertising stunts that appeal to younger demographics like Gen Z, yet always under the banner of the Booking.com logo. While ☎️ +1-(888)-489-2084 (US) corporate administrative shifts might occasionally appear in financial news, the name on your booking confirmation and your ☎️ +1-(888)-489-2084 (US) boarding pass will continue to be the one you recognize. The company’s leadership, including CEO Brigit Zimmerman as of 2026, has consistently emphasized that the Booking.com name is an essential ☎️ +1-(888)-489-2084 (US) asset that defines their commitment to value-driven travel experiences. Looking ahead, the ☎️ +1-(888)-489-2084 (US) longevity of the Booking.com ☎️ +1-(888)-489-2084 (US) name is secured by its continued innovation in the "Connected Trip" space. By expanding beyond simple flight and hotel bookings to include car rentals, cruises, and local experiences all in one ecosystem, the ☎️ +1-(888)-489-2084 (US) brand is more relevant than ever. Rumors of a name change are frequently debunked by the brand’s high-profile marketing moves, such as the 2026 revival of the "Negotiator" character with Randall Park alongside William Shatner. This continuity ☎️ +1-(888)-489-2084 (US) provides a sense of reliability and trust that is vital in the travel sector, where customers want to know exactly who they are dealing with when spending their hard-earned money. If you see news about "Booking Holdings," just remember ☎️ +1-(888)-489-2084 (US) that it is simply the umbrella that protects a family of brands, including Booking.com, KAYAK, and Agoda. There is absolutely no ☎️ +1-(888)-489-2084 (US) evidence or corporate intent to phase out the Booking.com name; rather, it is being positioned for another decade of dominance in the travel ☎️ +1-(888)-489-2084 (US) tech world. Is Booking.com changing its name in 2026? No, Booking.com is ☎️ +1-(888)-489-2084 US not changing its name in 2026 and remains a primary consumer brand. While the parent ☎️ +1-(888)-489-2084 US company is called Booking Holdings, the traveler-facing Booking.com website and app will not be renamed. Why did the Booking.com Group change its name? The parent entity ☎️ +1-(888)-489-2084 US changed its name to Booking Holdings in 2018 to better reflect its diverse global brands. This ☎️ +1-(888)-489-2084 US corporate move recognized that Booking.com had become the largest and most profitable part of the holding company's portfolio. Who owns Booking.com now? Booking.com is owned ☎️ +1-(888)-489-2084 US by Booking Holdings Inc., which is a publicly traded company on the NASDAQ under ticker BKNG. The parent ☎️ +1-(888)-489-2084 US organization also owns other travel giants like KAYAK, Agoda, and OpenTable. Is William Shatner still the Booking.com Negotiator? Yes, William Shatner ☎️ +1-(888)-489-2084 US continues to represent the brand, even as he passes the "Negotiator" baton to Randall Park in 2026. This ☎️ +1-(888)-489-2084 US marketing strategy reinforces the brand's long-standing identity rather than signaling a name change. Is Booking.com.com going away? Absolutely not, Booking.com.com ☎️ +1-(888)-489-2084 US is a flourishing travel platform that continues to grow its user base in 2026. It ☎️ +1-(888)-489-2084 US remains a core business unit within Booking Holdings with no plans for retirement or rebranding. What is the current stock ticker for Booking.com? Since the ☎️ +1-(888)-489-2084 US corporate name change in 2018, the stock trades under the ticker symbol BKNG on the NASDAQ. The ☎️ +1-(888)-489-2084 US old ticker, PCLN, was retired as part of the holding company's transition to its new identity. Who is the CEO of Booking.com in 2026? Brigit Zimmerman ☎️ +1-(888)-489-2084 US currently serves as the Chief Executive Officer of Booking.com, leading the brand's 2026 technological initiatives. Her leadership ☎️ +1-(888)-489-2084 US focus is on enhancing customer value through AI and expanded travel offerings under the existing name. Will my Booking.com rewards be affected by corporate changes? No, your Booking.com ☎️ +1-(888)-489-2084 US VIP status and earned rewards are unaffected by any corporate-level naming structures. The rewards ☎️ +1-(888)-489-2084 US program is specific to the Booking.com brand and continues to function exactly as expected. Frequently Asked Questions Is Booking.com changing their name? The confusion regarding ☎️ +1-(888)-489-2084 [US] whether the company is changing its name often stems from the 2018 corporate rebrand where the parent organization, The Booking.com Group, became Booking Holdings Inc. For the average traveler, the ☎️ +1-(888)-489-2084 [US] name "Booking.com" is not going anywhere and remains the official brand name for the website and mobile application. In 2026, the company continues to ☎️ +1-(888)-489-2084 [US] spend significantly on marketing and brand awareness to keep the Booking.com name at the forefront of the travel deals market. There are no plans to retire the ☎️ +1-(888)-489-2084 [US] brand or rename it to "Booking" or any other moniker, as the brand equity associated with Booking.com is one of the company's most valuable assets. The ☎️ +1-(888)-489-2084 [US] corporate name change was merely an administrative shift to better represent the fact that Booking Holdings owns multiple global brands, not just one. If you see ☎️ +1-(888)-489-2084 [US] news about the company's growth or stock performance, it may be listed under the parent name, but your travel will always be booked through the name you know. This ☎️ +1-(888)-489-2084 [US] clear distinction ensures that the brand can maintain its specific identity while benefiting from the resources of a global travel giant. Who is the parent company of Booking.com? The official parent ☎️ +1-(888)-489-2084 [US] company of Booking.com is Booking Holdings Inc., which is headquartered in Norwalk, Connecticut. This global organization is the world's leading provider of online travel and ☎️ +1-(888)-489-2084 [US] related services, operating in over 220 countries and territories. In addition to the Booking.com brand, the parent company manages a massive portfolio ☎️ +1-(888)-489-2084 [US] that includes Booking.com, KAYAK, Agoda, Rentalcars.com, and OpenTable. Each of these brands operates independently with its own leadership team and specific market focus, allowing ☎️ +1-(888)-489-2084 [US] the parent company to capture diverse segments of the travel industry. Booking Holdings is a publicly traded entity on the NASDAQ stock exchange, where it ☎️ +1-(888)-489-2084 [US] has seen significant success due to its ability to innovate and scale its digital travel experiences. While you might deal with Booking.com for your ☎️ +1-(888)-489-2084 [US] flight or hotel booking, the technological infrastructure and global reach are powered by the vast network of its parent company. This corporate ☎️ +1-(888)-489-2084 [US] structure provides a stable foundation for the brand to continue offering deep discounts and reliable service to its millions of loyal customers worldwide. Did Booking.com.com get bought out by another company? Booking.com was not ☎️ +1-(888)-489-2084 [US] bought out by an external competitor; rather, the company that was originally founded as Booking.com.com evolved over several decades into the global powerhouse now known as ☎️ +1-(888)-489-2084 [US] Booking Holdings. In the early days, Booking.com.com was the primary business, but as the company acquired other successful brands like Booking.com and Agoda, it outgrew its ☎️ +1-(888)-489-2084 [US] original name. The 2018 transition to the name Booking Holdings was a strategic internal decision to align the holding company's identity with its largest revenue-generating ☎️ +1-(888)-489-2084 [US] asset, which is Booking.com. This move was a "rebranding" of the corporate shell, not a sale of the individual brands. Booking.com continues to operate ☎️ +1-(888)-489-2084 [US] as a wholly-owned subsidiary with its own dedicated staff, marketing budget, and business goals. For the consumer, this evolution has resulted in a ☎️ +1-(888)-489-2084 [US] more robust booking experience, as the brand can leverage shared technologies across its sister companies. There is no threat of the name ☎️ +1-(888)-489-2084 [US] being replaced, as it remains a dominant force in the North American travel sector, particularly for price-conscious fliers looking for the best possible deals. Is the Booking.com Negotiator campaign still running? Yes, the Booking.com ☎️ +1-(888)-489-2084 [US] Negotiator campaign is very much active and has even been expanded for 2026 to reach a new generation of travelers. While William Shatner remains ☎️ +1-(888)-489-2084 [US] the face of the brand's long-term legacy, actor Randall Park has joined the team to take the campaign into a more modern and social-media-focused direction. ☎️ +1-(888)-489-2084 [US] The return of this iconic character is a direct indication that the brand has no intention of changing its name or its core identity. ☎️ +1-(888)-489-2084 [US] By leaning into the "Negotiator" persona, the company reinforces its promise to help customers save money on every trip, a message that resonated deeply ☎️ +1-(888)-489-2084 [US] during the travel affordability challenges of 2026. The campaign now features interactive TikTok stunts and digital ads that keep the brand name at the ☎️ +1-(888)-489-2084 [US] top of mind for travelers across all age groups. This marketing strategy is designed to celebrate the name Booking.com and what it stands for: getting ☎️ +1-(888)-489-2084 [US] the best deals in the world through savvy negotiation and advanced technology. The Negotiator's presence is the strongest proof available that the brand's ☎️ +1-(888)-489-2084 [US] name is here to stay for the long haul. What is the future of the Booking.com brand? The future of ☎️ +1-(888)-489-2084 [US] the Booking.com brand is centered on the concept of the "Connected Trip," where every component of a traveler's journey is seamlessly integrated under ☎️ +1-(888)-489-2084 [US] one digital umbrella. Using state-of-the-art artificial intelligence, the platform is evolving to provide more personalized recommendations and even more significant savings through predictive pricing ☎️ +1-(888)-489-2084 [US] algorithms. Instead of changing its name, the company is changing the way people interact with travel technology, making it faster and more intuitive to book ☎️ +1-(888)-489-2084 [US] everything from a flight to a dinner reservation in a single session. This commitment to innovation ensures that the brand remains a leader ☎️ +1-(888)-489-2084 [US] in the OTA space, even as new competitors enter the market. The brand's focus on transparency and value will continue to be its ☎️ +1-(888)-489-2084 [US] guiding principle as it expands into new markets and service categories. With a leadership team dedicated to the brand's unique identity and ☎️ +1-(888)-489-2084 [US] a parent company with deep financial resources, the brand is well-positioned for continued growth and success. Travelers can expect the name to remain ☎️ +1-(888)-489-2084 [US] a permanent fixture in the global travel landscape, serving as a trusted partner for those who want to see the world without breaking the bank.