Embedded Files
What's the Purpose?
What's the Purpose?
Fantasy Book readers are in need of a podcast solely for this specific genre of literature so that they can successfully find new books to read and new communities to participate in.
Fantasy Book readers are in need of a podcast solely for this specific genre of literature so that they can successfully find new books to read and new communities to participate in.
Problem Statement
Problem Statement
Fantasy Book readers are in need of a podcast solely for this specific genre of literature so that they can successfully find new books to read and new communities to participate in. Readers are in need of a solution to this problem because the pandemic has made it difficult to obtain new books by closing down smaller book stores and delaying amazon orders as well as book authors pushing back their release dates and cancelling their book tours (NPR: All things considered, Alisia Chang; Jim Millot). Our clients goals are to increase their sales by making our audience more aware of our clients published books and events. The desired benefits of this podcast for our client is that it will effectively promote their products and increase their sales. We plan on measuring this by creating a survey or poll to see who bought or at least was interested in a book published by our clients company. Research shows that 80% of people within the ages of 18-30 have read a YA novel in the past year and more than 55% of YA novels are bought by adults (Parrish Turner, Culture Trip; Caroline Kitchener, The Atlantic). This shows that a great deal of people in recent generations are interested in the chosen topic of our podcast. In some of our initial market research we found that over 75% of people who took the survey wanted to be recommended new books to read (Austin, Ellie; Costello, Skylar; Nelson, Kristina "Podcasting Preference survey") which is the perfect way to promote our client as it will increase their sales make it easier for readers to find a good book during the process.
Fantasy Book readers are in need of a podcast solely for this specific genre of literature so that they can successfully find new books to read and new communities to participate in. Readers are in need of a solution to this problem because the pandemic has made it difficult to obtain new books by closing down smaller book stores and delaying amazon orders as well as book authors pushing back their release dates and cancelling their book tours (NPR: All things considered, Alisia Chang; Jim Millot). Our clients goals are to increase their sales by making our audience more aware of our clients published books and events. The desired benefits of this podcast for our client is that it will effectively promote their products and increase their sales. We plan on measuring this by creating a survey or poll to see who bought or at least was interested in a book published by our clients company. Research shows that 80% of people within the ages of 18-30 have read a YA novel in the past year and more than 55% of YA novels are bought by adults (Parrish Turner, Culture Trip; Caroline Kitchener, The Atlantic). This shows that a great deal of people in recent generations are interested in the chosen topic of our podcast. In some of our initial market research we found that over 75% of people who took the survey wanted to be recommended new books to read (Austin, Ellie; Costello, Skylar; Nelson, Kristina "Podcasting Preference survey") which is the perfect way to promote our client as it will increase their sales make it easier for readers to find a good book during the process.
Problem Brief
Problem Brief
EKS is going to design a podcast about YA Literature for the book publishing company and our podcast series is going to be named Book Dragon. This podcast will discuss all things books, including new and upcoming releases, our favorite books, and even the process of writing your own fantasy novel. Through this podcast we hope to increase our clients sales in books and our audiences ability to find good books by giving our suggestions and recommendations. We understand our clients goals of increasing book sales and we are committed to this to this goal because it will not only help the company be able to produce more books under their label but also help readers find new books they will love and enjoy. Our secondary research revealed that 41% of people said that they are reading more since Covid however 18% were purchasing less books due to their inability to go to a store and buy a book (Alison Flood, The Guardian). Our YA literature based podcast will not only help listeners to find new books to enjoy but also support the book publishing market industry to increase their sales. Our brand is not only committed to supporting the book publishing industry but we also spent time conducting research about the subtopics of YA literature people wanted a podcast about so that we can produce a high quality podcast solution for both the listener and the client. While conducting market research for out podcast, Book Dragon, we learned that people prefer to listen to a unscripted but structured panel style podcast. This information is important because it will help keep the listeners interested in the podcast as opposed to not listening because they didn’t like the style (All the Books). The constraints for this product are time and resources because the product has to be completed by April 12th and we do not have the proper equipment (such as a good microphone). The latter however can be easily fixed by purchasing a better microphone. Our podcast will help our clients sales in YA literature through the books we recommend or highlight in our podcast.
EKS is going to design a podcast about YA Literature for the book publishing company and our podcast series is going to be named Book Dragon. This podcast will discuss all things books, including new and upcoming releases, our favorite books, and even the process of writing your own fantasy novel. Through this podcast we hope to increase our clients sales in books and our audiences ability to find good books by giving our suggestions and recommendations. We understand our clients goals of increasing book sales and we are committed to this to this goal because it will not only help the company be able to produce more books under their label but also help readers find new books they will love and enjoy. Our secondary research revealed that 41% of people said that they are reading more since Covid however 18% were purchasing less books due to their inability to go to a store and buy a book (Alison Flood, The Guardian). Our YA literature based podcast will not only help listeners to find new books to enjoy but also support the book publishing market industry to increase their sales. Our brand is not only committed to supporting the book publishing industry but we also spent time conducting research about the subtopics of YA literature people wanted a podcast about so that we can produce a high quality podcast solution for both the listener and the client. While conducting market research for out podcast, Book Dragon, we learned that people prefer to listen to a unscripted but structured panel style podcast. This information is important because it will help keep the listeners interested in the podcast as opposed to not listening because they didn’t like the style (All the Books). The constraints for this product are time and resources because the product has to be completed by April 12th and we do not have the proper equipment (such as a good microphone). The latter however can be easily fixed by purchasing a better microphone. Our podcast will help our clients sales in YA literature through the books we recommend or highlight in our podcast.
Page updated
Google Sites
Report abuse