Beneficial
Social responsibility is fundamental; measurable economic value + societal benefits are imperative.
Meaningful
Every enterprise can have impact and deliver value; focus on meaningful, sustained results.
Original
Innovation and branding is not enough; strive for genuine originality and value creation.
Diverse
Enhance performance through diversity and inclusivity; stakeholders are partners, employees & customers.
Regenerative
Invest toward net-positive environmental and societal results; extractive growth is unsustainable.
Natural
Sustain the natural environment; it is the foundation for human prosperity.
"Sustainable enterprise is a way of doing business that makes profits through means that reduce harm to society and the environment. It turns challenges into business opportunities that serve a triple bottom line of profits, society and the environment. The result is often unique market solutions that leapfrog the competition or help firms to enter new markets with products better suited to long term growth."
UNC Kenan-Flagler Business School
"Sustainability does not have to come at a cost. A well-designed sustainability program can help companies increase profits by generating savings, driving growth, and reducing risk.
Creating a sustainable enterprise involves transforming the entire value chain from the supply of materials to product design, operations, sales and marketing, and end-of-life management."
McKinsey & Company