Effective from: 09 April, 2026

Blue Square Arena provide free mobile games and will process your data when you play these games. This privacy statement explains our procedures for collecting and sharing information when users access and/or use our mobile applications. We know you care about how your personal information is used and shared, and we take your privacy seriously. Please read the following to learn more about how we use your information, what type of information and for which purposes. Here are the questions that will be answered in the privacy policy:

1.            What Information do we collect from you?

2.            How do we use information & Information security?

3.            How do we share and disclose your information?

4.            Which third parties are involved?

5.            What is our policy regarding children?

6.            What advertising means are involved?

7.            How do we ensure your security?

8.            How do we proceed with our store purchases?

9.            Is data transferred internationally?

10.            How is data retained? 

Collection and use of data in Mobile Apps

Personally, identifiable information:

We don’t collect or record your email address or personal information. Our primary goal is to provide and improve features and resources, unless you send us an email or voluntarily agree to submit information to contact us (in which case your email is stored in our email servers). We recognize you specifically as a service user. We do not sell your contact details, private emails, or other information to marketers or other marketing firms. The goal to collect information from email servers is to improve customer services for our product users.

Non-Personally identifiable information:

Collection and use of data is also relied our third parties. The information is about you and your device such as your device locale (to provide support and to deliver targeted advertising and promotions for your better experience) and device information (type of device, your device capability, status, & operating system). IDFA android advertiser ID or other types of advertising identifier are collected for in-game activities, mobile network connection and access, internet signals strength relating to WIFI, application and device version and all similar technical data about your device which don’t include your personal information is used to personalise your experience and improve customer services.

Analytics

We use Unity Analytics to automatically receive and store certain types of information whenever you interact with our games. It includes how often you play, how long you play for and what things you’ve unlocked. This type of data helps us to improve our gameplay for your better experience. This information is often in the multiplayers option to match your better competitor by considering your gameplay experience and how much you have an interest in the game. All of this information comes to us as raw data with no personal information attached to it. You can read about Unity Analytics Privacy Policy here https://unity3d.com/legal/privacy-policy

Consent Management & CMP/GDPR

Consent is to provide a better gaming experience to user based on personalised advertising / content with audience reach and services development 

Advertising

We also accept advertisements from third party’s ad networks as mentioned before. These advertisements may be displayed in our Apps. We select ad networks attentively to maintain compliance with applicable privacy laws. Advertisers may use cookies and other web-tracking technologies to collect non-personal information about your device and/or personally identifiable information (as described in collection and use of data in Mobile apps), in case the user clicks on any of these advertisements. Furthermore, we may advertise our other Apps within the Apps or other promotions. You can read about our advertising partners' privacy policies here.

Audience Network: https://developers.facebook.com/docs/audience-network/policy/

Admob : https://www.google.com/policies/privacy

Unity Ads : https://unity3d.com/legal/privacy-policy

Applovin : https://www.applovin.com/privacy/

BidMachine : https://bidmachine.io/privacy-policy/ and https://bidmachine.io/ccpa-privacy-policy/

Digital Turbine (Fyber): https://www.digitalturbine.com/privacy-policy/

Google (AdMob) : https://policies.google.com/privacy?hl=en-US

InMobi : https://www.inmobi.com/privacy-policy

Ironsource:https://developers.ironsrc.com/ironsource-mobile/air/ironsource-mobile-privacy-policy/

Meta: https://www.facebook.com/privacy/policy/

ReklamUP : https://reklamup.com/privacy.php

Unity: https://unity3d.com/legal/privacy-policy

Vungle: https://vungle.com/privacy/

Pangle:  https://www.pangleglobal.com/privacy/enduser-en

Mintegral:  https://www.mintegral.com/en/privacy/

User Acquisition 

Google: https://support.google.com/adspolicy/answer/54817?hl=en

AppsFlyer:  https://www.appsflyer.com/legal/services-privacy-policy/

TikTok:  https://ads.tiktok.com/i18n/official/policy/privacy

Security

To save your confidentiality and security of your information, we use device applications industry technologies and standards to protect but not limited to firewalls. We usually encrypt transmissions and data of your information, but unfortunately no data encryptions on the internet can be safe, we cannot guarantee the security of your information transmitted while we strive to protect your information. You will use these services at your own risk.

Stores

If you purchase our game or do an In-app like remove ads, power ups, you may be asked to enter credit card or payment methods which will require your personal information. But all information you provide is secure because all transactions are handled securely through the app stores and your credit card information is not seen by us. App store use fully secure technology standards to protect you. As clearly defined by google payment corp GPC. Please visit Google Payment Privacy notice link below for more details.

https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice

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In apps & Subscription 

You may be able to buy and/or otherwise obtain things in-game enhancements or virtual currencies and there are some additional legal rules for them. They do not have any “real world” monetary value and you cannot buy, sell or trade these with other users.

No trial duration for any subscription.

Auto-Renewal will be on the same date of purchase or subscription. 

Subscribers will be charged on a weekly basis. 

Users can cancel subscriptions at any time. 

Users can re-subscribe at any time

Manage Control 

You can always control your information and confidentiality to share with us on our services. So, if you want that advertisers don’t show you contextual ads that are according to your preference you can manage the option in app Consent Screen. The Consent Screen comes when you first play the game and in settings or the main menu of the app.

According to the Digital Advertising Alliance DAA, European Interactive Digital Advertising Alliance EDAA and Network Advertising Initiative NAI offers individuals to manage the certain advertisements all right reserved for end users.

Information related to children

Information related to children policy appointment is to provide the legal guardian of a child under the age of 13 with guidance regarding our privacy policies that concern collecting, using and disclosing personal information of children under 13.

Parents and legal guardians of children under 13 have certain rights under Children's Online Privacy Protection Act of 1998 (COPPA, http://www.coppa.org/coppa.htm), and we recognize those rights.

We do not knowingly and directly collect and store any personal information from children under the age 13. Some information may be collected by third party providers of services (advertising networks, etc.).

International Transfer

All personal information collected may be stored anywhere in the world, including, but not limited to, in the cloud, on our servers, on the servers of our affiliates or the servers of our service providers. When we transfer your personal information internationally, we will take reasonable steps to ensure that it is treated securely, lawfully and in the manner we describe here. Please note that laws vary from jurisdiction to jurisdiction, so the privacy laws applicable to the places where your information is transferred to or stored, used or processed may be different from the privacy laws applicable to the place where you reside.

By providing information, you consent to the storage of your personal information in these locations.

If you are using our services from the European Union or other regions with laws governing data collection and use, please note that you are agreeing to the transfer of your information to Turkey and the United States and to processing of your data globally.

By choosing to visit the site, utilise the services or otherwise provide information to us, you agree that any dispute over privacy or the terms contained in this Privacy Policy will be governed by the laws and the adjudication of any disputes arising in connection or the site will be in accordance with the Terms and Services.

Data Retention

We employ reasonable security measures to protect your information from being accessed by unauthorised persons, against unlawful processing, accidental loss, destruction and damage. These measures include: 1) personal data encryption; 2) technical measures in order to ensure the ongoing confidentiality; 3) personal data back-up to restore access to personal data following an incident; 4) test the effectiveness of the measures on a regular basis. Besides, we use the system of authentication, restrict the access to our servers that store your personal data, and provide the appropriate update of our software necessary for securing the data. We may update the list of such measures from time to time, provided that such updates and modifications do not result in the degradation of the overall security of personal data processing.

We will retain your information for the duration of your membership of the games and/or whilst you continue to have access to the games and for a reasonable period thereafter or as long as the law requires or permits. Your personal information will be stored unless you explicitly send us a request to delete your account and to erase your personal data via email or support function in the game. Once you send us a request, we will proceed to delete your personal data as soon as technically possible. The average time of processing an account and personal data deletion request can take up to one month.

The personal data can be stored and processed after this moment for archiving purposes, scientific or historical research purposes or statistical purposes. We will process the personal data which is needed to comply with the requirements of applicable laws (e.g. tax and accounting requirements) or for our detection, investigation and prevention of cheating in the game and EULA violations. Also, we can process anonymous information for purposes, specified in this privacy policy, after you request to give up game usage or request us to delete your personal data.

Third Party

The games may contain links to websites and microsites that are operated by third parties. If you click such links, you can be transferred to those websites and microsites. We do not control those websites and microsites and this privacy policy does not apply to them. Please consult the terms and conditions and privacy policies of those third-party websites and microsites to find out how they collect and use your personal data and to establish whether and for what purpose they use cookies.

Changes to the Privacy Policy

We may update this privacy statement to reflect changes in our information practices. We encourage you to periodically review this page for the latest information on our privacy practices for your better data and information protection and improved user service. When updated we will change the date at the beginning of the privacy policy.

Contact

If you have any questions and comments regarding privacy policy You can contact us by emailing us at blue.square.arena@gmail.com. 

Thank you for playing with us!