Privacy Policy

Last Updated: September 3, 2026

This Privacy Policy explains how [Bloomingdale’s ] (“we,” “our,” or “us”) collects, uses, and protects information when you use our mobile application.

This application is an independent shopping and product-discovery application and is not affiliated with, endorsed by, or sponsored by Bloomingdale’s or any other third-party brand unless expressly stated.

1. Information We Collect

Depending on how you use the app, we may collect:

Account information: Name, email address, and other information you provide when creating an account.
Shopping information: Wishlist items, shopping-bag contents, preferences, and interactions with products.
Device information: Device model, operating system, app version, language, and basic technical information.
Usage information: Pages viewed, features used, searches, clicks, and general app interaction data.
Optional information: Information you voluntarily provide when contacting customer support or submitting feedback.

We do not intentionally collect sensitive personal information unless it is necessary for a specific feature and you provide it voluntarily.

2. How We Use Information

We may use collected information to:

Provide and maintain the app.
Improve the app’s features and performance.
Personalize product recommendations and content.
Save wishlist and shopping preferences.
Respond to support requests.
Detect and prevent fraud, abuse, and security issues.
Analyze app performance and usage.
Comply with applicable legal requirements.

3. Third-Party Services

The app may use trusted third-party services for functions such as analytics, crash reporting, hosting, authentication, advertising, or payment processing.

These providers may process limited information according to their own privacy policies. We encourage users to review the privacy policies of any third-party services used by the app.

4. Payments

If the app provides payment functionality, payments may be processed by third-party payment providers.

We do not intend to store complete credit-card or debit-card numbers on our own servers. Payment information should be handled directly by the applicable payment processor.

5. Cookies and Similar Technologies

Our services or third-party providers may use cookies, SDKs, pixels, or similar technologies to remember preferences, understand usage, improve functionality, and provide relevant content.

6. Data Sharing

We do not sell your personal information.

We may share limited information with service providers when necessary to operate and improve the app, comply with legal obligations, protect our rights, or prevent fraud and security threats.

7. Data Security

We take reasonable technical and organizational measures to protect information from unauthorized access, alteration, disclosure, or destruction.

However, no electronic transmission or storage system can be guaranteed to be completely secure.

8. Data Retention

We retain information only for as long as reasonably necessary for the purposes described in this Privacy Policy, to provide our services, resolve disputes, maintain records, or comply with applicable legal requirements.

9. Your Choices and Rights

Depending on your location, you may have rights to:

Access personal information we hold about you.
Request correction of inaccurate information.
Request deletion of your information.
Withdraw consent where processing is based on consent.
Request information about how your data is processed.

You can contact us using the information below to make a privacy request.

10. Children's Privacy

Our app is not intended to knowingly collect personal information from children who are below the applicable minimum age under local law.

If you believe a child has provided personal information to us, please contact us so that we can take appropriate action.

11. International Data Transfers

Your information may be processed or stored in countries other than your country of residence. Where required, we take appropriate measures to protect personal information during such transfers.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When changes are made, we will update the Last Updated date above.

We encourage you to review this Privacy Policy periodically.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, contact us at:

Developer: [Developer/Company Name]
Email: [Privacy Contact Email]
Website: [Website URL]