This week, Blog Notes travels to the Caribbean island of Jamaica to an e-commerce blogger called Teron Brown. This is his blogging journey with Shop Sales Ja.

When I purchased my domain on February 27, 2025, I had no idea how much I had to learn. What started as a simple idea—launching an online store that Jamaicans could truly relate to—quickly became a full-on crash course in digital entrepreneurship.

I founded Shop Sales Ja because I saw a gap. Despite the rise of e-commerce globally, Jamaican consumers were still underserved. There wasn’t a reliable, well-optimized platform that felt local and authentic. I wanted to change that, but the reality of growing an online business hit quickly.

At first, I leaned heavily on social media, but breaking through the noise on platforms like Instagram and TikTok proved harder than expected. I had to find my brand voice while staying consistent, relatable, and visually polished—no easy feat when you’re wearing every hat in the business.

SEO services became my next obsession. I dove deep into keyword research, learning to identify low-competition, purchase-intent terms. I optimized every product description, improved page speeds, and started building backlinks—slowly increasing my Domain Authority and climbing Google’s search rankings one step at a time.