Journal publications

Selected publications in refereed journals:

• Y. Tian, B. Frank (2024): “Optimizing Live Streaming Features to Enhance Customer Immersion and Engagement: A Comparative Study of Live Streaming Genres in China”, Journal of Retailing and Consumer Services, forthcoming (in English).

• B. Frank, S. Mitsumoto (2023): “An Extended Source Attractiveness Model: The Advertising Effectiveness of Distinct Athlete Endorser Attractiveness Types and Its Contextual Variation”, European Sport Management Quarterly, 23(4), 1091-1114 (in English, DOI 10.1080/16184742.2021.1963302). [Download published version] [Download web appendix] [Link to published article (open access)]

• B. Herbas-Torrico, B. Frank (2022): “Explaining Interpersonal Differences in COVID-19 Disease Prevention Behavior Based on the Health Belief Model and Collective Resilience Theory: A Cross-Sectional Study from Bolivia”, BMC Public Health, 22, Article 1077 (in English, DOI 10.1186/s12889-022-13068-1). [Link to published article (open access)]

• Y. Hu, B. Frank, Z. Lu (2022): “Market Success through Recycling Programs: Strategic Options, Consumer Reactions, and Contingency Factors”, Journal of Cleaner Production, 353, Article 131003 (in English, DOI 10.1016/j.jclepro.2022.131003). [Download published version] [Download web appendix] [Link to published article (open access)]

• G.M. Ranasinghe, Y.F. Badir, B. Frank (2022): “Organisational Resources as Facilitators and Inhibitors of Green Performance: Non-linearities, Interactions and International Differences”, European Journal of International Management, 18(1), 154-184 (in English, DOI1 10.1504/EJIM.2021.10038238, DOI2 10.1504/EJIM.2022.123815). [Download published version] [Link to published article (open access)]

• B. Frank, B. Herbas-Torrico, S.J. Schvaneveldt (2021): “The AI-extended Consumer: Technology, Consumer, and Country Differences in the Formation of Demand for AI-empowered Consumer Products”, Technological Forecasting and Social Change, 172, Article 121018 (in English, DOI 10.1016/j.techfore.2021.121018). [Download published version] [Link to published article (open access)]

• J. Jirakraisiri, Y.F. Badir, B. Frank (2021): “Translating Green Strategic Intent into Green Process Innovation Performance: The Role of Green Intellectual Capital”, Journal of Intellectual Capital, 22(7), 42-67 (in English, DOI 10.1108/JIC-08-2020-0277). [Download published version] [Link to published article (open access)]

• B. Frank (2021): “Artificial Intelligence-Enabled Environmental Sustainability of Products: Marketing Benefits and Their Variation by Consumer, Location, and Product Types”, Journal of Cleaner Production, 285, Article 125242 (in English, DOI 10.1016/j.jclepro.2020.125242). [Download published version] [Download web appendix] [Link to published article (open access)]

• Y.F. Badir, B. Frank, M. Bogers (2020): “Employee-Level Open Innovation in Emerging Markets: Linking Internal, External, and Managerial Resources”, Journal of the Academy of Marketing Science, 48(5), 891-913 (in English, DOI 10.1007/s11747-019-00674-6). [Download published version] [Link to published article (open access)]

• A. Kamolsook, Y.F. Badir, B. Frank (2019): “Consumers’ Switching to Disruptive Technology Products: The Roles of Comparative Economic Value and Technology Type”, Technological Forecasting and Social Change, 140, 328-340 (in English, DOI 10.1016/j.techfore.2018.12.023). [Download accepted version] [Link to published article]

• B. Herbas Torrico, B. Frank (2019): “Consumer Desire for Personalization of Products and Services: Cultural Antecedents and Consequences for Customer Evaluations”, Total Quality Management & Business Excellence, 30(3-4), 355-369 (in English, DOI 10.1080/14783363.2017.1304819). [Download accepted version] [Link to published article]

• B. Herbas Torrico, B. Frank, C. Arandia Tavera (2018): “Corporate Social Responsibility in Bolivia: Meanings and Consequences”, International Journal of Corporate Social Responsibility, 3(7), 1-13 (in English, DOI 10.1186/s40991-018-0029-0). [Download published version] [Link to published article (open access)]

• B. Frank, S.J. Schvaneveldt (2016): “Understanding Consumer Reactions to Product Contamination Risks after National Disasters: The Roles of Knowledge, Experience, and Information Sources”, Journal of Retailing and Consumer Services, 28, 199-208 (in English, DOI 10.1016/j.jretconser.2015.08.005). [Download published version] [Link to published article (open access)]

• B. Frank, T. Enkawa, S.J. Schvaneveldt (2015): “The Role of Individualism vs. Collectivism in the Formation of Repurchase Intent: A Cross-Industry Comparison of the Effects of Cultural and Personal Values”, Journal of Economic Psychology, 51, 261-278 (in English, DOI 10.1016/j.joep.2015.08.008). [Download published version] [Link to published article (open access)]

• B. Frank, T. Enkawa, S.J. Schvaneveldt, B. Herbas Torrico (2015): “Antecedents and Consequences of Innate Willingness to Pay for Innovations: Understanding Motivations and Consumer Preferences of Prospective Early Adopters”, Technological Forecasting and Social Change, 99, 252-266 (in English, DOI 10.1016/j.techfore.2015.06.029). [Download published version] [Link to published article (open access)]

• B. Frank, B. Herbas Torrico, T. Enkawa, S.J. Schvaneveldt (2014): “Affect vs. Cognition in the Chain from Perceived Quality to Customer Loyalty: The Roles of Product Beliefs and Experience”, Journal of Retailing, 90(4), 567-586 (in English, DOI 10.1016/j.jretai.2014.08.001). [Download accepted version] [Link to published article]

• B. Frank, S.J. Schvaneveldt (2014): “Self-Preservation vs. Collective Resilience as Consumer Responses to National Disasters: A Study on Radioactive Product Contamination”, Journal of Contingencies and Crisis Management, 22(4), 197-208 (in English, DOI 10.1111/1468-5973.12058). [Download accepted version] [Link to published article]

• D.C. Wimalachandra, B. Frank, T. Enkawa (2014): “Strategic Openness in Quality Control: Adjusting NPD Strategic Orientation to Optimize Quality Control”, International Journal of Industrial Engineering: Theory, Applications and Practice, 21(6), 348-359 (in English). [Link to published article]

• B. Frank, T. Enkawa, S.J. Schvaneveldt (2014): “How Do the Success Factors Driving Repurchase Intent Differ between Male and Female Customers?” Journal of the Academy of Marketing Science, 42(2), 171-185 (in English, DOI 10.1007/s11747-013-0344-7). [Download published version] [Link to published article (open access)]

• B. Frank, G. Abulaiti, T. Enkawa (2014): “Regional Differences in Consumer Preference Structures within China”, Journal of Retailing and Consumer Services, 21(2), 203-210 (in English, DOI 10.1016/j.jretconser.2013.12.001). [Download accepted version] [Link to published article]

• D.C. Wimalachandra, B. Frank, T. Enkawa (2014): “Leveraging Customer Orientation to Build Customer Value in Industrial Relationships”, Journal of Japanese Operations Management and Strategy, 4(2), 46-61 (in English, DOI 10.20586/joms.4.2_46). [Link to published article (open access)]

• B. Frank, G. Abulaiti, B. Herbas Torrico, T. Enkawa (2013): “How Do Asia’s Two Most Important Consumer Markets Differ? Japanese-Chinese Differences in Customer Satisfaction and Its Formation”, Journal of Business Research, 66(12), 2397-2405 (in English, DOI 10.1016/j.jbusres.2013.05.026). [Download accepted version] [Link to published article]

• B. Frank, B. Herbas Torrico, T. Enkawa (2013): “Elucidation of the Mechanism behind the Influences of Uncertainty Avoidance on Customer Attitudes towards Japanese Products and Services”, Journal of the Japan Industrial Management Association, 63(4), 201-209 (in Japanese, DOI 10.11221/jima.63.201). [Download published version] [Link to published article (open access)]

• B. Frank, G. Abulaiti, T. Enkawa (2012): “What Characterizes Chinese Consumer Behavior? A Cross-Industry Analysis of the Chinese Diaspora in Japan”, Marketing Letters, 23(3), 683-700 (in English, DOI 10.1007/s11002-012-9171-8). [Download accepted version] [Link to published article]

• B. Frank (2012): “Consumer Attitudes and Intentions towards Fast Food Restaurants: How Do Teenagers Differ from Adults?” Managing Service Quality, 22(3), 260-282 (in English, DOI 10.1108/09604521211230987). [Download accepted version] [Link to published article]

• G. Abulaiti, B. Herbas Torrico, S. Hachiya, Y. Matsukawa, B. Frank, S.J. Schvaneveldt, T. Enkawa (2012): “A Cross-Country Comparison of the Mechanisms Relating Customer Satisfaction and Market Share”, Journal of the Japanese Society for Quality Control, 42(3), 95-105 (in Japanese, DOI 10.20684/quality.42.3_377). [Link to published article]

• G. Abulaiti, B. Frank, T. Enkawa, S.J. Schvaneveldt (2011): “How Should Foreign Retailers Deal with Chinese Consumers? A Cross-National Comparison of the Formation of Customer Satisfaction”, Journal of Marketing Channels, 18(4), 353-373 (in English, DOI 10.1080/1046669X.2011.613323). [Download accepted version] [Link to published article]

• G. Abulaiti, T. Enkawa, B. Frank (2010): “Influences of the Economic Crisis on Customer Attitudes and the Moderating Role of Culture”, Journal of the Japanese Society for Quality Control, 40(2), 69-77 (in Japanese, DOI 10.20684/quality.40.2_225). [Link to published article]

• B. Frank, T. Enkawa, N. Okuma (2009): “Economic Influences on Customer Satisfaction and Their Difference by Core and Peripheral Functions”, Journal of the Japan Industrial Management Association, 60(2), 87-94 (in Japanese, DOI 10.11221/jima.60.87). [Download published version] [Link to published article (open access)]

• B. Frank, S. Sudo, T. Enkawa (2009): “Removing Economic Influences from Customer Satisfaction Scores to Assess Managerial Performance in Marketing”, Journal of the Japanese Society for Quality Control, 39(1), 119-128 (in Japanese, DOI 10.20684/quality.39.1_119). [Link to published article]

• B. Frank, T. Enkawa (2009): “Economic Drivers of Dwelling Satisfaction: Evidence from Germany”, International Journal of Housing Markets and Analysis, 2(1), 6-20 (in English, DOI 10.1108/17538270910939538). [Download accepted version] [Link to published article]

• B. Frank, T. Enkawa (2009): “Economic Influences on Customer Satisfaction: An International Comparison”, International Journal of Business Environment, 2(3), 336-355 (in English, DOI 10.1504/IJBE.2009.023795). [Download accepted version] [Link to published article]

• B. Frank, T. Enkawa (2009): “Economic Influences on Perceived Value, Quality Expectations, and Customer Satisfaction”, International Journal of Consumer Studies, 33(1), 72-82 (in English, DOI 10.1111/j.1470-6431.2008.00731.x). [Download accepted version] [Link to published article]

• B. Frank, S. Sudo, T. Enkawa (2009): “Interpreting Time Series of Patient Satisfaction: Macro vs. Micro Components”, International Journal of Hospital Marketing and Public Relations, 19(1), 15-39 (in English, DOI 10.1080/15390940802581572). [Download accepted version] [Link to published article]

• B. Frank, T. Enkawa (2009): “Does Economic Growth Enhance Life Satisfaction? The Case of Germany”, International Journal of Sociology and Social Policy, 29(7/8), 313-329 (in English, DOI 10.1108/01443330910975650). [Download accepted version] [Link to published article]

• B. Frank, T. Enkawa (2008): “Does Aggregate Income Influence Satisfaction with the Standard of Living?” International Journal of Society Systems Science, 1(2), 113-131 (in English, DOI 10.1504/IJSSS.2008.021915). [Download accepted version] [Link to published article]

• B. Frank, T. Enkawa (2008): “How Economic Growth Affects Customer Satisfaction”, Asia Pacific Management Review, 13(2), 531-544 (in English, DOI 10.6126/APMR.2008.13.2.06). [Download accepted version] [Link to published article]