Types of traffic (reference, direct, organic) in Google Analytics

Abstract

Knowing the type of traffic sent to the site is identified through the Google Analytics tool. Knowing that your site's traffic is more than a reference, organic, or direct type can give you a better understanding of how your site is performing and SEO.

As you know, Google Analytics is one of the tools of Google that provides very accurate analysis of incoming traffic, bounce rate, time of entry and exit of users and much more useful information about the website to webmasters who can strongly access the SEO site.Helping to learn this tool is recommended for everyone who owns a business and has a website, but one of the most interesting and controversial topics in Google Analytics is the types of traffic that is directed to the site, which is in the path of ACQUISITION -> All Traffic -> Channels can be viewed. In short, organic or organic traffic includes visits from search engines, while direct traffic includes traffic that is entered by entering the address of the site or company. These were very short and detailed definitions of direct and organic traffic, but you need to understand the difference between different types of traffic to be able to accurately and fundamentally analyze the traffic traffic to your website.

Types of traffic

Referral

Traffic that is directed to your site through a site other than search engines. For example, you work within forums related to your site, and many users read your content within those forums and enter your site from there, and this type of traffic that goes to the site is called a referral. .

Social

Traffic that enters your site through social networks such as Facebook, Telegram, Instagram, Twitter, etc. is called social media traffic.

Organic

Traffic that enters your website through search engines is called Targeted organic traffic. For example, when you search for the word SEO training in Google and enter it by looking at the style of the website , this type of traffic is considered organic. Come.

Paid

Traffic that is displayed through search engine results that result from paid ads through services such as google adwords or other platforms is called paid traffic.

email

.Traffic that is directed to your site via targeted email marketing.

Other traffic or Other

.If the traffic that enters your website is not directed through the specified sources, it is called other traffic.

Direct

Traffic that is directed to your site from unknown sources is called direct traffic. For example, if you enter google.com into your browser, this type of traffic will be direct.

With the definitions of traffic types, we were able to partially understand the difference between the traffic on Google Analytics, but we're going to look more closely at the differences between direct traffic and organic traffic.

Direct traffic

As mentioned above, direct traffic is not generated from search engines, social networks, blogs, but by directing the site's name or brand to the browser or bookmarking the site or storing the site's URL. One of the most important ways to increase direct traffic is through branding. For example, it is very rare for you to search for the phrase online store and reach the Digikala website. Usually, all of us are looking for a good online store or commodity price. We want to go to the Digikala site without searching the word Digi Kala in the Google search box.

Organic traffic

The most important type of traffic that is the main goal of any SEO that can bring the site to the first results of Google is organic traffic, which means that by searching for the phrase in search engines such as Google, Bing, Yahoo, we enter a site that displays search results. For example, by searching for the phrase SEO services, you can see sites that, by entering each one, are considered organic traffic for that site. Of course, the important thing to note is that the traffic of websites paid for advertising services such as google adwords, which is higher in search results than other options, is not considered organic traffic. Some ways to increase and improve organic inbound marketing traffic and use SEO techniquesLike using relevant and relevant keywords, pure and up-to-date content, good user experience , principled link building, but unfortunately this type of traffic is highly sensitive and dependent on changes in Google's algorithms. Keep in mind that sites that are constantly updated and publish new content have better organic traffic and are consistent in search results.

Paid or paid traffic

Traffic from PPC campaigns, ads, paid traffic, services such as google adwords to the site is called paid traffic, or Paid, so that Google AdWords service pays your site to Google without paying. Considering rank, rank, and SEO, it is usually higher than other sites, and for every click, an amount is deducted from your account. Unfortunately, some profiteers get help from black hat SEO methods and send different IPs to the site. Competitors who have purchased Google ads will delete their AdWords account balance so that their site is higher than Don't be fooled.

Referral traffic

Traffic that is directed to your site from other websites is called referral traffic, which can be displayed in the Google Analytics tool via ACQUISITION -> All Traffic -> Referrals. Seeing this topic in Google Analytics can be a complete understanding of the content and articles published on your site in the source sites, whether you have worked well on this topic or not? Do the traffic come to your site on purpose or not? Is there any traffic from other sites to your site? And you can even collaborate with the sites with the most traffic. This traffic can be from forums, blogs, link exchanges and any other case where the user enters the destination site from the source site.

The sudden decrease in the site's organic traffic does not always mean a decrease in visitors, but the site's traffic may have shifted from organic to direct.

But the question you may have encountered while reading this is:

Which type of traffic is better? Referral or direct

None of the traffic is superior to each other. In direct traffic, users are familiar with your name. They type the address of your website directly into the browser, and this can be the result of powerful branding or online marketing. Slow down. But referral traffic means that other users praise you or even share your content, which can be the result of viral or word-of-mouth marketing, and a site can absorb traffic in this way. The experience that you and even I had has been that we were members of some social media channels and used its content so that after a while the same channels designed their site and the sentence went to our site. Please put them in your channel and you would enter their website through those channels and use their content. In that way, that site will also benefit from the traffic of social networks. So using the type of traffic depends on yourself and your business, and there is no compulsion or superiority, but in the end, a website is victorious and has a good SEO that benefits from all types of traffic.

Result

In this part of the Google Analytics tutorial series , we got acquainted with the definitions and differences of different types of incoming traffic to the site, and we were able to fully understand any traffic that is directed to the site, and this helps to analyze and analyze our website carefully. Identify the strengths and weaknesses of your site's resources and optimize the resources that send the most traffic to the site to have the highest conversion rate.

In this section, we need to think of ways to drive users to the Internet using the Google search engine. Of course, many more titles can be added to this list, but the point is that each site falls into a general category. buy google search traffic once your overall categorization is determined, you should specify your main keywords: Well, you are making a page for these topics and your targeting is to search your site and get to the first page of Google to get targeted traffic. But the problem is that SEO is very complex in search terms like these, your competitors are sites like bamboo, wall, pedal, zoom, and so on. You will not be easy to rank for these websites and if you are indexing and fetching great pages and content for them, you will get a rating that may disappoint you. Well, with these keywords coming to the Google homepage, it may take more than a year, and of course the costs that will be required for advertising in this area of ​​competition.

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