English

Rhetoric the non-fiction art of persuasion
Lawyers use this Manipulation of language for persuasion to an audience
Commercials use Ethos Logos Pathos too
Aristotle's Triangle of Rhetoric--If you have all three of these, you have the perfect ability to manipulate 1) Ethos: Credibility of the speaker (speaker is the person MAKING the argument)
2) Logos: Logic- facts, data, statistics, analysis, citations, etc. of the argument

-Golden Rule for Logos is devoid of ACTUAL logic or emotion. It just depends on HOW factually it is presented (what matters is how it is presented as data)

3) Pathos: emotional appeal to the audience

-Golden rule: not what audience actually feels--it is how the speaker WANTS the audience to feel--what are the author's intentions?