BioDesign and Ethical Marketing Strategies major is a combination of three main stages of biotechnological product production: 

• 1. 1. 1. 1. 1. concept and analysis

              2. product development

              3. marketing and commercialization

Biotechnology utilizes biological systems, organisms, or their parts to create beneficial products, processes, and technologies across medicine, agriculture, food science, and more. Biodesign harnesses biotechnology to shape the living world while embracing the responsibility it entails. Unlike traditional designers, biodesigners treat nature as a partner, transforming waste into valuable resources to promote sustainability. They ensure development without disrupting nature’s balance, considering not just humans but also animals and microbial communities. By integrating biology and technology, biodesign moves beyond short-term perspectives to create responsible, sustainable solutions for the living world.

Why is there a need for Marketing Strategies within BioDesign? Effective marketing helps spread awareness, build interest, and drive the adoption of novel biodesign products and processes. Without strategic marketing efforts, even the most transformative biotechnology risks failing to achieve real-world impact. There are several key reasons why marketing must be an integral part of biodesign projects. First, marketing introduces the product and educates people on how it can benefit them. Since bioengineering concepts are often complex and unfamiliar, ethical marketing plays a vital role in conveying the value proposition in a compelling yet understandable manner. Second, marketing drives consumer demand and acceptance of the new product. Biodesigned products often face skepticism due to factors like the "unnatural" stigma. A clever marketing strategy that positions benefits over perceived drawbacks can override reluctance.

In BioDesign and Ethical Marketing Strategies major, marketing's primary role is not driving sales but upholding integrity and responsibility through ethical communication. Biodesign develops innovative solutions, while marketing identifies commercialization opportunities. Expertise in both is essential to bring products to market, ensuring their ethical, informed, and successful use.