Who is Bingqing?

The (Winding) Road So Far...

• Grew up in a tier-6 city in China and became a first-generation college student.

• Double-majored in Physics and Chemistry at Bryn Mawr College, inspired by scientific giants like Einstein and Curie, and fueled by a passion to explore fundamental truths.

• Eager to apply scientific thinking to real-world challenges, I pursued a Ph.D. in Electrical Engineering at Princeton, where I deepened my interest in computational systems, data, and human-technological interaction.

• Energized by the rising wave of FinTech innovation, I left academia to join a startup as a founding member, teaming up with fellow physicists and mathematicians to apply physics-based models and machine learning to the stock market.

• While the venture ultimately didn’t take off, the experience ignited my fascination with emerging technologies and their uses in buinsess world.

• Joined Infineon Technologies, a leading German semiconductor firm, as a management trainee, applying my engineering background in a business context and rotating across various roles in Munich, Villach, Taipei, and Shanghai.

• During this time, I found myself increasingly drawn to marketing. I started binge-reading books on marketing, consumer behavior, and decision science.

• I realized all my favorite ones were written by marketing professors, and thought, “This is so cool! I want to do this too.”

• So here I am... a marketing academic, doing research shaped by my experiences in engineering, AI, data, and technology, and driven by a relentless curiosity for the deeper laws that govern human behavior and market dynamics.