Hi! I’m an Assistant Professor of Marketing at the Trulaske College of Business at the University of Missouri. 

My research explores how emerging technologies reshape markets, consumer behavior, and marketing decision-making. One stream of my research focuses on AI in marketing, including projects on large language models (LLMs), digital twins of consumers, automated content coding, and the psychological and ethical implications of AI-generated outputs. Another stream investigates digital platforms and content, from the design of Airbnb images to the paralinguistic cues in online reviews and the impact of data-sharing regulations. Using computational models and empirical methods, I try to understand the future of marketing in a world increasingly mediated by algorithms and intelligent agents.