Effective Date: September 4, 2026
Last Updated: September 22, 2026
1. INTRODUCTION
Welcome to StyleBFF (formerly BingeTry), referred to in this Privacy Policy as “StyleBFF.” This Privacy Policy explains how StyleBFF collects, uses, shares, stores, and deletes information when you use the StyleBFF mobile application on Android or iOS.
By using StyleBFF, you agree to this Privacy Policy. If you do not agree, please do not use the app.
2. INFORMATION WE COLLECT
We collect only the information needed to provide account access, AI virtual try-on features, personalized style feed functionality, purchases, subscriptions, fraud prevention, analytics, support, and safety reporting.
Account information
When you sign in using Google Sign-In, Sign in with Apple, or another supported authentication provider, we may collect your user ID, name, email address, profile photo URL, authentication provider, and email verification status. Authentication is handled through Firebase Authentication.
Photos, images, and user content
To use StyleBFF’s virtual try-on, personalized style feed, product-shoot, and My Closet features, you may choose to provide portrait photos, garment or outfit photos, product images, shopping links, generated images, text prompts, or related content. These images may include your face, body, clothing, or other visual information you choose to provide.
Optional camera-roll closet scan
If you choose “Scan My Photos,” StyleBFF asks for access to your photo library. Depending on the permission you choose, the app may scan all photos you authorize or only the photos included in Apple’s or Android’s limited-photo selection. StyleBFF counts the authorized photos and processes locally available thumbnails and images on your device to find photos that appear to contain you and to identify visible garment regions. Cloud-only photos that are not available locally may be skipped.
Camera-roll portrait matching, temporary face-vector creation, garment-region detection, candidate cropping, duplicate checks, and review preparation are performed on your device. The temporary face vectors used for matching stay on the device, are not sent to StyleBFF, third-party AI services, Cloudflare, analytics providers, or any other server, and are discarded when they are no longer needed for the scan. Original camera-roll photos and garment candidates you reject are not uploaded. Temporary local scan files are deleted after processing, rejection, cancellation, or completion, subject to normal operating-system file-management behavior.
When you explicitly add a garment candidate to My Closet, the accepted garment cutout is uploaded to your account. StyleBFF may then use the accepted cutout for cloud storage, garment cleanup, creation of a product-style or flat-lay image, classification, color and material analysis, styling, and virtual try-on. Manually selected images are uploaded only when required for the feature you request and after the relevant disclosure and permission.
Style profile and personalized feed information
StyleBFF may collect style preferences, onboarding answers, occasion preferences, weather preferences, avoid preferences, uploaded portrait status, and similar styling inputs you provide to create and personalize your style profile, AI recommendations, generated outfit feed, and related app experiences.
Generated AI content
StyleBFF uses generative AI to create synthetic try-on images, personalized outfit and feed images, fashion recommendations, and product-style images based on your selected inputs, uploaded photos, onboarding answers, and style preferences. We may securely store generated output and related metadata so you can view your personal feed and account history, use app functionality, troubleshoot issues, improve reliability, and help us enforce safety policies.
Device identifiers
We use an app or device identifier to prevent abuse of free BingeCoins and to support account and security functionality. On Android, this may include Android ID. On iOS, this may include an app-scoped identifier such as IDFV, stored in Keychain for consistency across installs where available. Before the identifier is sent to our backend for free-credit eligibility, it is encrypted or transformed. We do not use this identifier for advertising or cross-app tracking.
Purchase, subscription, and credit information
StyleBFF may offer auto-renewing subscriptions, BingeCoins, or other in-app purchase products. We collect and process purchase history, transaction status, product IDs, subscription status, subscription entitlement status, renewal or cancellation status where available, virtual currency balance, and related purchase or access information. Payments are processed by Google Play Billing on Android, Apple In-App Purchase on iOS, and RevenueCat. We do not receive or store your full card, bank, or payment account details.
Analytics and app interactions
We use Firebase Analytics and Mixpanel to understand app usage and improve the product. This may include app launches, onboarding progress, sign-in events, feature taps, paywall events, subscription plan selections, purchase success or failure events, try-on success or failure events, feed interactions, closet-import status and aggregate counts, processing duration, failure codes, and report submissions. We do not send original gallery photos, accepted or rejected garment image content, temporary face vectors, or local file paths to analytics providers.
Reports and support requests
If you report generated content or contact us, we may collect the reported image URL, reason, details you provide, your account identifier, and related diagnostic information needed to investigate and respond.
Push notifications
If you enable notifications, StyleBFF uses Firebase Cloud Messaging and Apple Push Notification service to deliver daily Glow Ups, style ideas, product updates, and occasional offers. These services process a Firebase installation or registration token and, on iOS, an APNs device token, together with basic device and app information required to deliver notifications.
3. HOW WE USE INFORMATION
We use information to:
• Authenticate users and manage accounts.
• Provide AI try-on, personalized style feed, product-shoot, image upload, image history, and sharing features.
• Create and personalize style profiles, outfit recommendations, generated feed items, and related app experiences.
• Process purchases, manage subscriptions, restore purchases, and manage BingeCoins where applicable.
• Grant access to paid subscription features and prevent unauthorized access or abuse.
• Grant free credits where applicable and prevent abuse of those credits.
• Operate, secure, debug, and improve the app.
• Analyze product usage and performance.
• Detect fraud, abuse, restricted content, and policy violations.
• Respond to reports, support requests, and legal obligations.
• Comply with Apple App Store and Google Play requirements.
4. AI IMAGE PROCESSING AND FACE DATA
StyleBFF requests operating-system permission before accessing your camera or photo library. Local gallery scanning is separate from cloud AI processing. Before StyleBFF sends an accepted garment cutout, portrait, or other personal image to a third-party AI provider, the app provides a disclosure describing what will be sent and why and asks for your explicit permission. If you decline, that content is not sent for third-party AI processing, although features that require cloud AI processing will not be available for that content.
After permission, StyleBFF may send only the content needed for the feature you request, together with relevant style inputs, to our backend and to disclosed third-party AI or image-processing services. These providers process the content to perform garment cleanup and flat-lay generation, garment classification and description, virtual try-on, personalized styling, feed generation, and related requested functionality.
On-device face matching
When you start the optional camera-roll closet scan, StyleBFF uses on-device face detection and a face-matching model to generate a temporary numerical face vector from your saved portrait and from eligible gallery photos. The vectors are compared on your device only to find photos that appear to contain the same person. StyleBFF’s servers do not receive, collect, store, or share these face vectors or a gallery-derived face-recognition template. They are not used to identify you outside StyleBFF, to identify other people, for advertising, or for cross-app tracking.
Portraits or other photos that you separately choose to upload for virtual try-on or AI styling are processed as standard images by our backend and disclosed service providers. They may visibly contain a face or body, but StyleBFF does not use the cloud copies to create a biometric identity database.
Prohibition of AI training
Your photos and generated images are used exclusively to provide the requested feature and populate your personal account history or personalized feed. We do not use your portraits, garment photos, product photos, or generated images to train, retrain, or fine-tune our own AI models. Where applicable, we also contractually require our third-party AI service providers not to use your data to train their models.
Safety and restrictions
StyleBFF prohibits using the app to create or distribute non-consensual intimate imagery, sexually explicit content, child sexual abuse material, deceptive impersonation, harassment, or other restricted content. The app includes reporting flows through which users can report offensive or unsafe generated content.
5. PURCHASES, SUBSCRIPTIONS, AND BINGECOINS
StyleBFF may offer auto-renewing subscriptions, BingeCoins, or other in-app purchase products.
Subscriptions provide access to eligible paid features, which may include personalized style feed functionality, AI styling experiences, or other premium app features shown at the time of purchase. Subscription pricing, billing period, trial or introductory offer details, if any, and renewal terms are displayed in the app before purchase and are handled by the Apple App Store or Google Play.
Subscriptions automatically renew unless canceled before the end of the current billing period, according to the rules of the Apple App Store or Google Play. You can manage or cancel your subscription through your Apple App Store or Google Play account settings. Uninstalling the app does not cancel a subscription. Refunds, cancellations, billing issues, and renewal handling are controlled by Apple, Google, and applicable platform policies.
BingeCoins are digital credits used inside StyleBFF for eligible paid AI generations or legacy app flows. Purchases are processed through Google Play Billing or Apple In-App Purchase, with RevenueCat used to manage product offerings, transaction status, subscription entitlement status, virtual currency balance, and purchase history. Some purchase records may be retained as required for fraud prevention, accounting, tax, legal compliance, dispute handling, and platform requirements.
6. ANALYTICS PROVIDERS
We use Firebase Analytics and Mixpanel for first-party analytics. These tools help us understand which features are used, where errors occur, and how to improve the app. We do not use analytics data for third-party advertising or cross-app tracking. Firebase Remote Config may also be used to configure app behavior, experiments, pricing displays, feature availability, or operational settings.
7. INFORMATION WE SHARE
We do not sell your personal information. We disclose information only to service providers and platforms needed to operate StyleBFF, including:
• Firebase and Google services for authentication, analytics, remote configuration, cloud messaging, notification delivery, and app infrastructure.
• Third-party AI or image-processing services for accepted-garment cleanup and flat-lay generation, garment classification and description, virtual try-on, personalized styling, feed generation, and other requested AI features.
• Cloudflare, including Cloudflare R2, for private media upload, storage, delivery, security, and related infrastructure.
• RevenueCat for subscription entitlement management, purchase status, product offerings, purchase restoration, BingeCoin balance management where applicable, and purchase history.
• Google Play Billing and Apple In-App Purchase for payment processing.
• Mixpanel for product analytics.
• Hosting, storage, backend, security, and support providers.
• Authorities or other parties when required by law or when necessary for fraud prevention, security, or protection of rights.
8. DATA RETENTION
We retain account, subscription, purchase, credit, style profile, personalized feed, analytics, report, and support information only as long as reasonably needed for app functionality, security, fraud prevention, legal compliance, accounting, dispute resolution, and platform obligations.
Photo-library enumeration, thumbnails, temporary face vectors, scan indexes, rejected candidates, and temporary source images are stored locally for only as long as needed to perform or recover the scan. Temporary face vectors are memory-only. Rejected or abandoned garment candidates are not uploaded and are deleted from app-private storage when the review is completed or discarded. The operating system may also remove temporary or cache files automatically.
Accepted closet cutouts, cleaned garment images, portraits, uploaded images, generated outputs, and related metadata may be retained until you delete the relevant item or your account, or for as long as needed to provide your closet, personal history, personalized feed, styling and try-on features. When you delete a closet item, eligible media linked only to that item is scheduled for deletion. When you delete an image from your history or delete your account, associated image data is deleted or de-identified unless retention is required for security, fraud prevention, purchase records, tax or accounting obligations, dispute handling, legal compliance, or platform requirements. Residual copies may remain temporarily in backups or provider systems until normal deletion cycles complete.
9. ANDROID FOREGROUND SERVICE AND IOS BACKGROUND PROCESSING
On Android, StyleBFF may use a foreground service for media processing so a try-on request can continue while you leave the app. A persistent notification is shown while processing is active. On iOS, processing may continue briefly when the app is backgrounded, subject to iOS system limits. If the app is force-quit, iOS may stop the active task.
10. YOUR CHOICES
You can choose not to upload photos or images, but AI try-on, personalized feed, closet preparation, and image-generation features require the applicable content and permission to work. You may decline third-party AI processing before personal images are sent; doing so prevents the cloud-AI feature for that content. You can choose not to provide optional style preferences, but this may limit personalization quality or available features.
You may grant full-library or limited-library photo access, add or remove selected photos where the operating system supports it, or revoke photo access in device settings. You can also use manual photo selection instead of the optional full-gallery scan. Revoking photo access stops future gallery scans but does not automatically delete garments you previously accepted and uploaded; you can delete those items from My Closet or delete your account.
You can sign out of the app at any time. You can also manage notifications and other app permissions through your device settings. You may contact us to request access, correction, or deletion, withdraw a consent where applicable, or ask questions about your data.
You can manage or cancel subscriptions through your Apple App Store or Google Play account settings. Deleting the app or deleting your StyleBFF account does not automatically cancel an active subscription; subscriptions must be canceled through the platform where they were purchased. You can disable marketing notifications from Account & Support inside StyleBFF or through your device notification settings.
11. ACCOUNT DELETION
You can request account deletion inside the app from the account or settings area by selecting “Delete Account.” When you request deletion, StyleBFF submits an authenticated deletion request for your account.
We will delete or de-identify account data, including uploaded portraits, accepted closet items and their eligible stored media, generated image history, personalized feed data, and style profile information associated with your StyleBFF account, unless retention is required for legitimate reasons such as security, fraud prevention, purchase records, tax or accounting obligations, dispute handling, legal compliance, or platform requirements. Deletion requests are also propagated to the service providers that store or process the affected data where required and technically applicable.
If you signed in with Apple, StyleBFF may also attempt to revoke the associated Sign in with Apple token as part of account deletion. If you no longer have the app installed, you can request deletion by contacting us at hello@bingetry.com from the email address associated with your account. We may ask for information needed to verify account ownership before processing the request.
Deleting your StyleBFF account does not automatically cancel an active subscription purchased through the Apple App Store or Google Play. You must cancel subscriptions through the platform where the subscription was purchased.
12. CHILDREN’S PRIVACY
StyleBFF is not intended for children under 13 or the minimum age of digital consent in your region. We do not knowingly collect personal information from children. If we learn that a child has provided personal information, we will take immediate steps to delete it.
13. SECURITY
We use reasonable technical and organizational safeguards to protect user information, including encrypted network transmission where supported. No system is completely secure, so we cannot guarantee absolute security.
14. INTERNATIONAL PROCESSING
Your information may be processed in countries other than the country where you live, including by our service providers. We take steps designed to ensure that information is handled according to this Privacy Policy and applicable law.
15. CHANGES TO THIS POLICY
We may update this Privacy Policy as our app, providers, or legal requirements change. We will update the “Last Updated” date when changes are made. Where required, we will provide additional notice or request consent.
16. CONTACT US
If you have questions or privacy requests, contact us at:
hello@bingetry.com