(usually used with a plural verb) the means of communication, as radio and television, newspapers, magazines, and the internet, that reach or influence people widely: The media are covering the speech tonight.

In communication, media are the outlets or tools used to store and deliver content; semantic information or subject matter of which the media contains.[1][2] The term generally refers to components of the mass media communications industry, such as print media, publishing, the news media, photography, cinema, broadcasting (radio and television), digital media, and advertising.[3]


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The development of early writing and paper enabling longer-distance communication systems such as mail, including in the Persian Empire (Chapar Khaneh and Angarium) and Roman Empire, can be interpreted as early forms of media.[4] Writers such as Howard Rheingold have framed early forms of human communication, such as the Lascaux cave paintings and early writing, as early forms of media.[5] Another framing of the history of media starts with the Chauvet Cave paintings and continues with other ways to carry human communication beyond the short range of voice: smoke signals, trail markers, and sculpture.[6]

The term media in its modern application relating to communication channels was first used by Canadian communications theorist Marshall McLuhan, who stated in Counterblast (1954): "The media are not toys; they should not be in the hands of Mother Goose and Peter Pan executives. They can be entrusted only to new artists because they are art forms." By the mid-1960s, the term had spread to general use in North America and the United Kingdom. The phrase mass media was, according to H.L. Mencken, used as early as 1923 in the United States.[7][8]

The term medium (the singular form of media) is defined as "one of the means or channels of general communication, information, or entertainment in society, as newspapers, radio, or television."[9]

The role of regulatory authorities (license broadcaster institutions, content providers, platforms) and the resistance to political and commercial interference in the autonomy of the media sector are both considered as significant components of media independence. In order to ensure media independence, regulatory authorities should be placed outside of governments' directives. this can be measured through legislation, agency statutes and rules.[10]

In the United States, the Radio Act of 1927 established that the radio frequency spectrum was public property. This prohibited private organizations from owning any portion of the spectrum.[11] A broadcast license is typically given to broadcasters by communications regulators, allowing them to broadcast on a certain frequency and typically in a specific geographical location. Licensing is done by regulators in order to manage a broadcasting medium and as a method to prevent the concentration of media ownership.[12]

Licensing has been criticized for an alleged lack of transparency. Regulatory authorities in certain countries have been accused of exhibiting political bias in favor of the government or ruling party, which has resulted in some prospective broadcasters being denied licenses or being threatened with license withdrawal. As a consequence, there has been a decrease in diversity of content and views in certain countries due to actions made against broadcasters by states via their licensing authorities. This can have an impact on competition and may lead to an excessive concentration of power with potential influence on public opinion.[13] Examples include the failure to renew or retain licenses for editorially critical media, reducing the regulator's competences and mandates for action, and a lack of due process in the adoption of regulatory decisions.[14]

State control is also evident in the increasing politicization of regulatory bodies operationalized through transfers and appointments of party-aligned individuals to senior positions in regulatory authorities. Anatol Lieven in his book explains how Pakistan, a less economically developed country, regulated it's media in 1980's.[15]

Self-regulation is expressed as a preferential system by journalists but also as a support for media freedom and development organizations by intergovernmental organizations such as UNESCO and non-governmental organizations. There has been a continued trend of establishing self-regulatory bodies, such as press councils, in conflict and post-conflict situations.[18]

Modern communication media includes long-distance exchanges between larger numbers of people (many-to-many communication via e-mail, Internet forums, and telecommunications ports). Traditional broadcast media and mass media favor one-to-many communication (television, cinema, radio, newspaper, magazines, and social media).[29][30]

Electronic Media, specifically social media has become one of the top forms of media that people use in the twenty-first century. The percent of people that use social media and social networking outlets went from 5% in 2005 to 79% in 2019. Instagram, Twitter, Pinterest, Tiktok, and facebook are all the most commonly used social media platforms. The average time that an individual spends on social media is 2.5 hours a day. With the exponential increase of social media it has also caused a change in which people communicate with others as well as receive information. About 53% use social media to read/watch the news.[31]

As with most interactive media content, games have ratings to assist in choosing appropriate games regarding younger audiences. This is done by ESRB ratings and consists of the following: E for Everyone, E for Everyone 10+, T for Teen, and M for Mature 17+. Whenever a new game is released, it is reviewed by associations to determine a suitable rating so younger audiences do not ingest harmful or inappropriate content.[32]

A media query is composed of an optional media type and any number of media feature expressions, which may optionally be combined in various ways using logical operators. Media queries are case-insensitive.

A media query computes to true when the media type (if specified) matches the device on which a document is being displayed and all media feature expressions compute as true. Queries involving unknown media types are always false.

Note: A style sheet with a media query attached to its tag will still download even if the query returns false, the download will happen but the priority of downloading will be much lower. Nevertheless, its contents will not apply unless and until the result of the query changes to true. You can read why this happens in Tomayac's blog Why Browser Download Stylesheet with Non-Matching Media Queries.

Many media features are range features, which means they can be prefixed with "min-" or "max-" to express "minimum condition" or "maximum condition" constraints. For example, this CSS will apply styles only if your browser's viewport width is equal to or narrower than 1250px:

If you create a media feature query without specifying a value, the nested styles will be used as long as the feature's value is not zero (or none, in Level 4). For example, this CSS will apply to any device with a color screen:

Sometimes you may want to create a media query that depends on multiple conditions. This is where the logical operators come in: not, and, and only. Furthermore, you can combine multiple media queries into a comma-separated list; this allows you to apply the same styles in different situations.

In the previous example, we've already seen the and operator used to group a media type with a media feature. The and operator can also combine multiple media features into a single media query. The not operator, meanwhile, negates a media query, basically reversing its normal meaning. The only operator prevents older browsers from applying the styles.

The and keyword combines a media feature with a media type or other media features. This example combines two media features to restrict styles to landscape-oriented devices with a width of at least 30 ems:

You can use a comma-separated list to apply styles when the user's device matches any one of various media types, features, or states. For instance, the following rule will apply its styles if the user's device has either a minimum height of 680px or is a screen device in portrait mode:

Taking the above example, if the user had a printer with a page height of 800px, the media statement would return true because the first query would apply. Likewise, if the user were on a smartphone in portrait mode with a viewport height of 480px, the second query would apply and the media statement would still return true.

The not keyword inverts the meaning of an entire media query. It will only negate the specific media query it is applied to. (Thus, it will not apply to every media query in a comma-separated list of media queries.) The not keyword can't be used to negate an individual feature query, only an entire media query. The not is evaluated last in the following query:

The Media Queries Level 4 specification includes some syntax improvements to make media queries using features that have a "range" type, for example width or height, less verbose. Level 4 adds a range context for writing such queries. You can check the @media browser compatibility table for details on support.

\n A media query is composed of an optional media type and any number of media feature expressions, which may optionally be combined in various ways using logical operators.\n Media queries are case-insensitive.\n

\n A media query computes to true when the media type (if specified) matches the device on which a document is being displayed and all media feature expressions compute as true.\n Queries involving unknown media types are always false.\n

\n Note: A style sheet with a media query attached to its tag will still download even if the query returns false, the download will happen but the priority of downloading will be much lower.\n Nevertheless, its contents will not apply unless and until the result of the query changes to true.\n You can read why this happens in Tomayac's blog Why Browser Download Stylesheet with Non-Matching Media Queries.\n 2351a5e196

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