PORTMANTEAU'S
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“ A WORD BLENDING THE SOUNDS AND COMBINING THE MEANINGS OF TWO OTHERS, FOR EXAMPLE MOTEL OR BRUNCH.”
(GROUP PROJECT)
I DID ALL POSTERS SHOWN AND ALL OF THE MOTION GRAPHICS
PROBLEM
DECREASED ENGAGEMENT OF READING IN KIDS AND YOUNG ADULTS.
INSIGHT
1 IN 3 CHILDREN AND YOUNG PEOPLE SAID THAT THEY ENJOYED READING IN THEIR FREE TIME IN 2025.
THIS MARKS A 36% DECREASE IN READING ENJOYMENT LEVELS SINCE RESEARCHING ABOUT THIS IN 2005.
EXECUTION
REDEFINING THE APPROACH TO READING.
ILLUSTRATING AN APPROACH TO EACH BOOK-DEFINED PORTMANTEAU WORD CREATED.
PROJECTS
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