Research

Publications

"Product Launches with New Attributes: A Hybrid Conjoint-Loyalty Card Technique for Estimating Demand", with Mitchell J. Lovett and Paul B. Ellickson (Journal of Marketing Research) - Preprint pdf

Media mentions:  Monash Impact

"Non-Human Face Emojis in Digital Marketing: Effects, Contingencies, and Strategic Recommendations", with Yimin Cheng and Davide Orazi (Journal of the Academy of Marketing Science) - Preprint pdf 

Media mentions: National Tribune, ABC Radio, Breakfasters (Triple R),  Joy 94.9 Radio,  2SM Radio, 6PR 882, Radio New Zealand

"Mapping Spatial Heterogeneity in Retail Advertising Effectiveness", with Bowen Luo (Journal of Marketing Research, 2025) - Preprint pdf

Working Papers

"The Effect of Linguistic Extraordinariness on Experiential Consumption", with Davide Orazi, Dennis Herhausen and Sarah Miller, 2nd round revise and resubmit at Journal of Consumer Research

Works in Progress

"Service provider performance in the gig economy: role of  commission structures", with Benedict Dellaert and Yongdong Liu

"Retailer advertising over the years", with Andre Bonfrer, Pradeep K. Chintagunta and Sanjay K. Dhar

"Are Coarse Ratings Fine? An Application to Crashworthiness Ratings' Format", with Siqi Liu and Benjamin Shiller

"Effect of Location and Assortment on Category Consideration, Learning, and Choice",  with Mitchell J. Lovett and Paul B. Ellickson

"The Impact of Financial Incentives on Covid-19 Vaccination Adoption", with Jill Lei, Anish Nagpal and Satheesh Seenivasan 

"Role of green communication on social media sentiment", with Kristof Coussement, Paul Harrigan, Stephan Ludwig, Satheesh Seenivasan and Jason Weissmueller

"Effect of Digital Marketing Strategy in Franchising", with Sudha Mani and Jun Wang

"The effect of temporal distance in consumers’ experiential baskets in trip planning", with Muru Chen and Harmen Oppewal