Research

Publications

"Product Launches with New Attributes: A Hybrid Conjoint-Loyalty Card Technique for Estimating Demand", with Mitchell J. Lovett and Paul B. Ellickson (Journal of Marketing Research) - Preprint pdf

Media mentions:  Monash Impact

"Non-Human Face Emojis in Digital Marketing: Effects, Contingencies, and Strategic Recommendations", with Yimin Cheng and Davide Orazi (Journal of the Academy of Marketing Science) - Preprint pdf 

Media mentions: National Tribune, ABC Radio, Breakfasters (Triple R),  Joy 94.9 Radio,  2SM Radio, 6PR 882, Radio New Zealand

"Mapping Spatial Heterogeneity in Retail Advertising Effectiveness", with Bowen Luo (Journal of Marketing Research, 2025) - Preprint pdf

"A Better Strategy for Location Based Advertising", with Bowen Luo (Harvard Business Review)

Working Papers

"The Effect of Linguistic Extraordinariness on Experiential Consumption", with Davide Orazi, Dennis Herhausen and Sarah Miller, 3rd round revise and resubmit at Journal of Consumer Research

Industry Collaboration

"Comparative Analysis of B2B and B2M digital marketplace platforms", with Han Chen and Nader Chmait (as part of New Aim- Monash Digital Lab partnership)

Works in Progress

"Service provider performance in the gig economy: role of  commission structures", with Benedict Dellaert and Yongdong Liu

"Retailer advertising over the years", with Andre Bonfrer, Pradeep K. Chintagunta and Sanjay K. Dhar

"The Impact of Financial Incentives on Covid-19 Vaccination Adoption", with Jill Lei, Anish Nagpal and Satheesh Seenivasan 

"Effect of Digital Marketing Strategy in Franchising", with Sudha Mani and Jun Wang

"The effect of temporal distance in consumers’ experiential baskets in trip planning", with Muru Chen and Harmen Oppewal