Bhoomija Ranjan
Bhoomija Ranjan
Senior Lecturer of Marketing (Assistant Professor w/ tenure)
Senior Lecturer of Marketing (Assistant Professor w/ tenure)
Monash Business School
Monash Business School
Research Interests
Research Interests
Retail : Retailer advertising and competitive strategy, pricing & assortment decisions
Retail: Consumer learning, consideration and search
Conjoint analysis : New product design and entry, gaps in stated and revealed preferences in customer choices
Digital Platforms & Communication: Economics of two-sided platforms, linguistic and para-linguistic positioning on digital marketplaces, social media
Structural modeling, machine learning and applied econometrics