Motorcycle accidents are a growing concern, with studies showing that riders are 28 times more likely than car occupants to die in a crash. Despite the dangers, motorcycle safety laws vary greatly across regions, leaving riders unprotected and creating inconsistency in safety standards. In the last decade alone, motorcycle fatalities have risen by over 30%, highlighting the urgent need for standardized regulations that protect all motorcyclists, regardless of location. Our target market includes policymakers who have the authority to implement these changes, as well as motorcycle riders and safety organizations who seek consistent, effective safety measures. By uniting these groups, we aim to create a comprehensive solution that saves lives and ensures safer roads for everyone.
Motorcycle crashes due to a lack of safety features, such as helmets or advanced rider-assist technologies, contribute significantly to fatalities and injuries. In 2022, motorcyclists accounted for 14.6% of all traffic fatalities, while motorcycles made up only 3% of registered vehicles. The absence of safety features, especially helmet use, plays a major role. Helmets, for example, have been shown to reduce the risk of head injury by 69% and the risk of death by 42% .
According to the National Highway Traffic Safety Administration (NHTSA), 35% of motorcyclists involved in fatal crashes in 2022 were not properly licensed, and helmet use varied significantly depending on local laws. States with universal helmet laws saw 93% helmet usage, while in states without such laws, it dropped to 64%. Helmets have been shown to reduce the risk of death by 37% and head injuries by 69%.
The CDC highlights that an estimated 749 additional lives could have been saved if all motorcyclists had worn helmets. Lack of protective gear like gloves, jackets, and boots also increases the likelihood of severe injury, especially in crashes involving other vehicles. Moreover, wearing reflective gear improves visibility, which is a critical factor since many motorcycle crashes are caused by other drivers not seeing the motorcyclist.