In 2025, building a website is no longer a complex task reserved for coders or tech professionals. With tools like WordPress and Wix, even beginners can build beautiful, functional websites. But choosing between the two can be confusing if you don’t know how they really differ.
This article explains the key differences between WordPress and Wix in simple terms—no jargon, no fluff. Whether you're a small business owner, blogger, or someone trying to build a portfolio site, this comparison will help you make the right decision.
Let’s start by understanding the basics.
WordPress is an open-source content management system (CMS). It powers more than 40% of websites on the internet. It gives users complete control over their website, hosting, themes, plugins, and functionality. With WordPress.org (the self-hosted version), you own your website entirely.
Wix, on the other hand, is a website builder. It offers a drag-and-drop interface where you can design pages visually, without writing any code. Wix handles hosting, security, and updates for you—all in one package.
So, at its core:
WordPress is more flexible but requires more setup.
Wix is easier to start but offers less customization.
If you're just getting started, ease of use is likely your top concern.
Wix is ideal for beginners. Its drag-and-drop editor works just like a PowerPoint slide—drag text boxes, images, and buttons wherever you want. There’s no need to touch any code. You also get ready-to-go templates and design suggestions with Wix ADI (Artificial Design Intelligence), which builds a website for you in minutes.
WordPress, while user-friendly, has a steeper learning curve. You need to install WordPress, choose a theme, install plugins, and configure settings. But once you get the hang of it, you gain much more flexibility.
Winner: Wix for beginners, but WordPress for those willing to learn and grow.
Both platforms offer a range of templates, but they work differently.
Wix offers 800+ pre-designed templates. They are visually appealing and cover a wide variety of industries—restaurants, portfolios, ecommerce, and more. However, there’s a major limitation: once you select a template, you can’t switch to another without starting from scratch.
WordPress offers thousands of free and premium themes. And you can switch between themes anytime. You can also customize themes heavily using page builders like Elementor or Gutenberg blocks. If design freedom matters to you, WordPress takes the lead.
When it comes to flexibility, WordPress is the clear winner.
With over 60,000 plugins available in the official WordPress repository, you can add nearly any feature to your site—SEO tools, contact forms, membership systems, payment gateways, and more. Want a multilingual site? There’s a plugin for that. Need to sell courses? Plenty of options there too.
Wix offers an app market, but it’s limited in comparison. You’re restricted to features Wix allows and integrates. It’s great for basic websites, but not ideal if you plan to scale or need advanced customizations.
Both WordPress and Wix support blogging, but there are differences in depth.
WordPress was originally built for blogging. It handles categories, tags, scheduling, media management, and user roles with ease. It’s the platform of choice for serious bloggers, content creators, and publishers.
Wix also allows blogging, but its features are basic. If your site is content-heavy or you want to optimize content for SEO, WordPress is the better option.
Getting found on Google is essential, so let’s talk SEO.
WordPress offers excellent SEO flexibility. With plugins like Rank Math or Yoast SEO, you can manage everything from meta tags to schema markup. It also gives control over sitemaps, breadcrumbs, image alt tags, canonical URLs, and redirects.
Wix has made great progress with SEO in recent years. It now includes features like custom URLs, meta descriptions, and structured data. However, WordPress still has the edge, especially for those working on large or complex sites.
Both platforms support online stores, but they take different approaches.
Wix offers an easy-to-use e-commerce builder. It’s suitable for small to medium-sized stores. You can manage products, inventory, coupons, and payment gateways directly from the dashboard.
WordPress uses WooCommerce, a powerful e-commerce plugin that powers over 30% of all online stores. It supports physical products, digital goods, subscriptions, bookings, and more. If you plan to grow or need advanced features like multi-vendor support, WordPress + WooCommerce is the smarter choice.
Understanding the cost breakdown is important before you commit.
Wix uses a subscription model. It offers a free plan with Wix ads and limited features. Premium plans range from ₹300 to ₹900+ per month depending on your needs. Hosting and support are included.
WordPress, being open-source, is free. But you need to pay for:
Domain name (₹800–₹1200/year)
Hosting (₹250–₹500/month)
Themes or plugins (optional)
Though initial setup may seem costlier, WordPress gives more value in the long run, especially as your site grows.
With WordPress, you own your website. It’s hosted on a server you choose, and you have complete access to your files, database, and code.
With Wix, your site lives on their platform. You don’t have full access to your site’s backend files, and if Wix ever changes its policies or shuts down your account, your site could go offline.
If owning and backing up your data matters, WordPress is the safer bet.
Wix offers 24/7 customer support with its premium plans. You can reach their team via chat or phone, and they have a good knowledge base.
WordPress doesn’t have official customer support, but it has a massive global community. Thousands of tutorials, forums, YouTube videos, and agencies are available to help with issues. Plus, many hosting providers offer WordPress-specific support.
If you want full control, endless features, and plan to scale your site or business, WordPress is the right pick. It takes time to learn, but it pays off.
If you’re looking for speed, simplicity, and no technical hassle, especially for a personal site or small project, Wix might be all you need.
Both platforms are powerful in their own way. The choice between WordPress and Wix depends on your goals, technical comfort level, and future plans.
1. Can I switch from Wix to WordPress later?
Yes, but it’s not a one-click process. You’ll need to manually migrate content and design.
2. Which platform is better for blogging?
WordPress is better due to its advanced blogging tools and SEO capabilities.
3. Do I need coding skills to use WordPress?
No, but knowing a bit of HTML/CSS can help. Most tasks can be done using plugins and visual editors.
4. Is Wix free forever?
Wix has a free plan, but it includes Wix branding and limited functionality. To unlock features, you need a paid plan.
In the battle of WordPress and Wix, there is no one-size-fits-all winner. It’s about what works best for you. If you’re building a simple website quickly with minimal effort, go for Wix. If you want deep control, long-term flexibility, and scalability, WordPress is your friend.
Take a step back, assess your needs, and then choose the platform that helps your website grow—not just today, but in the years to come.