Image SEO for Better Search Engine Rankings

Know how to optimise images for SEO which refers to the process of optimizing images on your website to improve their visibility and ranking in search engine results. This can be achieved by using descriptive, relevant file names and alt text for images, as well as including keywords in the surrounding text. Additionally, properly formatting and compressing images can also help improve their performance in search results. By implementing these techniques, you can increase the chances that your images will appear higher in search engine results, which can help drive more traffic to your website.

Image SEO, or optimizing images for search engine rankings, is a crucial aspect of any website’s overall SEO strategy. Not only do optimized images improve the user experience, but they can also drive more organic traffic to a website and increase its search engine rankings.

First and foremost, it’s important to choose the right image for your website. This means selecting an image that is relevant to the content on the page and high-quality. Avoid using generic stock photos, as these can often be overused and lack the impact of a unique image.

Once you’ve chosen the perfect image, it’s time to optimize it for search engines. This starts with the file name. Instead of using a generic file name like “image1.jpg,” give the image a descriptive and relevant file name, such as “red-apple.jpg.” This tells search engines what the image is about and helps them understand the context in which it is being used.

Next, it’s important to add alt text to the image. Alt text is a brief description of the image that is visible to search engines and users who are unable to see the image. This text should be concise, relevant, and include keywords that are related to the content on the page.