Facebook Pages are a simple tool, but they offer countless interesting business opportunities. There are some companies out there who really take advantage of the cool stuff you can do on a Facebook business Page to connect, engage with, and delight fans, as well as drive traffic to specific parts of their website.

Shopify is an ecommerce website platform whose Facebook Page features engaging multimedia. While the photos section consists of branded infographics that share data from the industry, the video section is full of how-to clips you'd normally see in article form.


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I don't have Facebook, but my wife does. Our daycare invited her to a private group where they post photos and videos of what our kiddo is doing during the day. I'd love to keep these videos forever. What is the best way to do that? My wife is amenable to giving me her login.

If a picture is worth a thousand words, imagine how many a video is worth! In this blog, we will be giving you plenty of helpful information on the best practices to post a video on your Facebook page.

Providing a video for your audience is a quick and easy way to provide more information onto your overall brand. Something simple and unique about your business is a great way to get more viewership onto your social media page, which in turn will get more views on your website, providing you a larger client base. Here are some ideas for video inspiration:

Facebook suggests using five to seven images and videos in each Instant Experience ad for the best chances of engagement. Premade templates also help you save time and repeat your key theme throughout the ad.

You can even block your ads from appearing on certain websites and apps, or with certain publishers. Just be sure to block all available domains and URLs of that publisher. Also, keep in mind that the number of blocks allowed in one year is limited to 10,000 domains or URLs.

Why it worked: The Vegan Baker can monetize its active audience while rewarding users with exclusive content. The stars feature allows the brand to see which types of content perform best and increase engagement with a tight-knit segment of its followers.

What size should a Facebook video ad be? Which video format is best for Facebook ads? What is the best video resolution for Facebook? This section will answer these questions about Facebook video ad specs and more.

Users can engage with and share the ads natively on the platform. This ad placement can be further supported through calls to action (CTAs), which help drive traffic to internal landing pages, your website, or an eComm store.

Optimized for full screen, TopView ads can also run up to 60 seconds long, allowing more room for your creative to sparkle. You can further engage your target audience with CTAs to direct users to websites and eComm landing pages.

For example, I have a renewed interest in landscape photography and am in the market for a new camera. If I were a camera brand (or someone selling camera-adjacent things), either of the two grids above could help give an idea of what my ads can/should look like to blend into the platform. Then, make sure you follow the other best practices above to get your message across.

Now that we have some best practices out of the way, I want to talk about how to make the Facebook video ad creatives. Not every Facebook video ad has to be done by a hugely expensive creative shop. Some can be done just as well with your own means, and sometimes for free! Here are some of the top Facebook video ad creative resources your business can take advantage of:

To make sure your Facebook Video Ads perform to the best of their ability, perform A/B testing. You can create several versions of your video ads through Facebook by changing the creative, the placement, the product set, optimization events, and the audience. Test your ads for three to 14 days to get the most accurate results. Use the results to optimize your video ads so, thereby increasing their chances of performing successfully.

With Facebook Instant Articles, publishers can share fast-loading interactive articles to the Facebook mobile app. Approved publishers may choose to place ads within their Instant Articles, just like placing Google ads on your website.

Facebook Audience Network allows you to leverage Facebook's audience targeting capabilities even outside of Facebook's platform. Selecting Audience Network as a placement lets you reach your audience in trusted websites and mobile apps. This works a bit like Google GDN ads.

Facebook Fundraisers are a fantastic way to raise money, but not the best way to build new donor relationships. Nonprofit Social Media Strategist Julia Campbell gives solid advice to help you decide if Facebook Fundraisers will work for your organization:

The best video format for Facebook ads is MP4, MOV, or GIF with a maximum file size of 4GB. Video dimensions for Facebook ads are greater than 120 pixels square with a resolution of at least 1080 by 1080.

Every Facebook video ad includes a button in the banner below the video. Facebook will give you a list of options to choose from. Select the one that best matches your goal for this ad. Common goals include: awareness, traffic, engagement, leads, and sales.

Facebook is an affordable way to enter the video ad space, even for small brands and startups. Take the time to create a quality video, then follow Facebook video ads best practices to achieve the best results with every ad.

We don't recommend using any third-party programs or websites to try to download videos on your computer. Many of these are not trustworthy and can contain malware or attempt to lure you into paying for additional services.

For major publishers, such as The Guardian, the most engaging articles on their website are traditional text articles. But when it comes to Facebook, the top performing content is video. Below are their top four posts ranked by engagement.

For a leather goods brand like this one, creating a video ad to showcase their products makes a lot of sense. However, I would always suggest that you pair your video ads with image ads to see what works best.

Group together interviews, discussions or ideas. Vogue has taken short clips from videos they host on their website. These teasers are great for Facebook engagement, while simultaneously encouraging traffic to funnel onto the business website to watch more.

While most file types on Facebook are supported, the best video format for Facebook is the MP4 file format (similar to Instagram video). This file type is a solid choice, as it will be high performing and is accepted by almost all other social platforms already.

The best indicator of next-hour watch time is its previous watch time trajectory. Video popularity is generally very volatile by nature. Different videos uploaded by the same content creator can sometimes have vastly different watch times depending on how the community reacts to the content. After experimenting with multiple features, we found that past watch time trajectory is the best predictor of future watch time. This poses two technical challenges in terms of designing the model architecture and balancing the training data:

With new apps popping up every day, it can be a challenge to figure out which social media platforms will be most valuable for investing your time and money. Should you go all in on industry stalwarts like Instagram and Facebook? Or should you target younger audiences who consistently use Snapchat and TikTok? Which are the best social media platforms in terms of functionality across web and mobile devices?

Reddit: Content is promoted and socially curated by site users on Reddit. This is a social networking and news website that is comprised of user-run forums called subreddits. Reddit is a great social networking site for staying up to date on trends, news, and so much more. With daily active users averaging around 52 million, Reddit is a great social network to grow your brand.

Although both channels would be well worth the investment, if a brand had to choose one for their video marketing efforts, YouTube is still the best platform, since it makes uploading content so simple.

Captiv8 is a self-service platform that uses artificial intelligence to create facebook video ads at scale. It connect brands to Facebook influencers and video creators. Starts at $5k USD.

There are lots of requests on the internet on how to do a premiere on Facebook, and that facebook premiere not working, so this article is dedicated to address this matter. Facebook Premiers was a live broadcast of a pre-recorded video that helped to maximize viewer engagement, but unfortunately, Meta deprecated Premiere feature on August 22, 2022.

This is the best alternative to Facebook Premiere, allowing you to create a live stream easily. If comparing Facebook premiere vs live via LiveReacting, it has no difference except that you won't have a premiere badge on your stream.

If you need help & assistance in setting up your Facebook live stream, send us a message in the live chat on our website, and we'll be glad to assist you.

you try to make money from Facebook I give you the best advice to help you to make more money from Facebook also you pick the niche you want but I suggest you choose the niche People searching for to make money because choosing this niche people always find a way to make money online and you create a product and you pick up another Companies products and service you create a Facebook page in money making niche.

I give you the solution to help you make more money from Facebook: you create a simple website in your niche and create a landing page because Facebook Guidelines are very strict. Facebook removes your affiliate links in your content so, I tell you to create a simple website or landing page to protect your Facebook page. ff782bc1db

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