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Are You Using an Autoresponder and Email Marketing Software?
Are You Using an Autoresponder and Email Marketing Software?
We get a lot of autoresponder and email marketing software related questions here at Tips and Tricks HQ since the WP eStore plugin has some autoresponder integration options. In this article I have covered the answers to the following basic questions around autoresponders and email marketing software:
- What is an autoresponder?
- Should I be using an autoresponder service?
- How to get the most out of an autoresponder and email marketing software?
- Which autoresponder service should I use?
What is an Autoresponder?
What is an Autoresponder?
An autoresponder is a software that can be used to send emails to people automatically. It can also respond to an email that is sent to it. This allows individuals and businesses to react to emails and questions without human intervention. A simple example of an autoresponder is when you go on vacation from work and you set up an automatic response letting people know you will be out of the office. Autoresponders are often used as a marketing tool for online businesses. With autoresponders you compose some pre-written emails that you want sent out to your customers (e.g. instructions after they have purchased a product, news about upcoming product releases and so on). You can specify when you want these emails sent out and to who, even if you are away from your computer the emails are always delivered. Autoresponders are an easy and efficient way to get information to your customers.
Should You Use an Autoresponder Service?
Should You Use an Autoresponder Service?
If you have an online business then yes you should use an autoresponder service. List building and email marketing is one of the fastest and most efficient ways to get your product and information out to your customer base. For an online business to compete and survive, it is necessary for you to build an email list of people who have willingly given their email addresses, so they can be informed about things they are interested in. Email marketing software can also be used to send out newsletters, upcoming product releases, online courses (you can set it so each part of the course is date released) and for any other reason you may need to mass email you customers. If you were to send out say for example 1,000 emails from your personal email account without an autoresponder only about the first few would be delivered before your email account is blacklisted for sending spam. Well known autoresponder service providers are usually trusted by the mail servers as they have a reputation of only allowing you to send emails to people who have opted in (this means the person receiving the email had to confirm that they wanted to receive emails from you). In most cases your mail will be delivered to your customer’s inbox and not their spam folders when an well known autoresponder service provider is used. You will also have access to stats like how many people opened the email, how many read the entire email etc (this could be very useful information for your business).
How to Get the Most Out of an Autoresponder Service?
How to Get the Most Out of an Autoresponder Service?
To use an autoresponder you need to build an opt-in list. This is usually done by giving away useful or valuable information for free but requiring your visitors to give their email addresses before they can get the item (e.g. using a squeeze page). Another list building technique is to collect email addresses when your visitors make a purchase on your site. Make sure the emails you send have useful information and not just over done sales pitches. This will help you build a relationship with visitors and customers so they will keep coming back. You can create multiple lists, this way you can send emails to customers that are interested in a certain topic (e.g. an eBook on a specific subject, or people interested in e-commerce etc).
Which Autoresponder Service Should You Use?
Which Autoresponder Service Should You Use?
There are many autoresponder and email marketing service providers out there. I couldn’t tell you exactly which one you should be using without assessing your situation and needs but here are some guidelines:
- The goal is to get the most value for your money without compromising functionality.
- Take a look at what each service provider has to offer.
- Determine which features you need then look for an autoresponder service that best fit your need.
- Try to find one that will grow with your business.
I personally recommend using one of these three autoresponder service providers simply because they offer good value for your money.
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Published on 10/1/2016
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Statistics show that by staying in touch with your prospects and customers builds trust and brand awareness not to mention an increase in sales and rapport.
Using autoresponders will help you to close more sales through consistent and effective follow up of your visitors.
With your autoresponders you'll be able to:
- Educate your visitors about your product
- Share the benefits of purchasing your product
- Increase your credibility
- Build up your visitors' trust in you
- Continue to keep your marketing message on your visitors' minds so that when your visitors are ready to purchase from you, they will.
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There is no substitution for actually trying it out yourself. You can sign up for a free 30 day trial here and see and use the software for yourself firsthand.
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Simple And Powerful Steps to Successful Email Marketing
Simple And Powerful Steps to Successful Email Marketing
For additional information Click Here
To help you take advantage of an effective email marketing campaign I have put together the following list of simple, actionable steps to get you going.
Simple And Powerful Steps to Successful Email Marketing
Simple And Powerful Steps to Successful Email Marketing
- Select an Email Marketing Provider. The best thing we could tell you would be to do your homework, talk to and try different providers and go with the one that you click with the most.
- Only send emails to people and businesses who have requested to receive them. Otherwise, you are spamming (sending unsolicited commercial email) which will undoubtedly get your emails blacklisted, blocked, and trashed.
- Only send content that is relevant to what the receiver has requested. When someone requests information from you, they are placing their trust in you that they will receive relevant information. Violating that trust can quickly cause your prospects to unsubscribe.
- Be consistent with your sending schedule, whether daily, weekly, bi-weekly. As your subscribers become familiar with your consistency, their trust in you (and your value to them) are increased.
- For best results, I recommend send in business emails on Tuesdays through Thursdays. Business emails sent on Mondays can easily be lost in the weekend clutter. Business emails sent on a Friday can easily be ignore in the rush to get away from the office for the weekend.
- Keep Your Email 500-650 Pixels Wide: If you go wider than 650 pixels, then you’re asking users to scroll horizontally to read your entire message. That’s a no-no.
- Use Auto-Responders for Opt-Ins: Be prepared for your readers to forget they opted in. Set up an auto-responder that reminds people they opted in to your email database. The auto-responder should be sent out 1 day, 5 days, and 10 days after the person registers. Each auto-responder email should include additional content or bonus material to reward the reader for opting in.
- Keep the Main Message and Call-to-Action Above the Fold: If your main call-to-action falls below the fold, then as many as 70% of recipients won’t see it. Also, any call-to-action should be repeated at least 3 times throughout the email.
- Make your "From" name in your messages either your company name or the name of a constact person at your business. Then be consistent in using that name. Many times, the decision to open an email or not is made in a split-second. By using a name that is familiar to your subscribers, you dramatically improve the odds of having your message opened.
- Create your messages in both HTML and plain text. When you send only in HTML, approximately 5% of your subscribers will simply receive a blank email due to their email program not being able to display HTML properly.
- Avoid using all caps or multiple exclamation marks in your subject line or body. Not only does this make your message appear unprofessional but it will also trigger spam filters which will cause your messages to get blocked.
- Avoid spammy words like “guarantee”, “free”, “call now”, “urgent” and “order now”
- Don't try to "trick" spam filters by doing things like adding dots to your words (like F.R.E.E.). Email companies employee staff to constantly monitor and manage filters to catch these tricks. Keep your writing professional and always write with regard to the actual human being that will be reading the message when it is opened.
- Never miss an opportunity to build your list. Add subscription forms to your web site or blog. When you receive a business card, ask if you can add them to your email list. If you have a brick and mortar business location, place a signup sheet in view of your customers and offer to send them email updates, special offers, coupons, etc...
- Conduct a 5-Second Test: Send a copy of the email to a friend or business associate. Can they quickly tell what your call-to-action is? If so, you’re golden. If not, keep working.
- Track your click-throughs using an AdTracker. Knowing how well your messages are generating reader interest can help you maximize your email marketing campaigns. Use an AdTracker for each link to see which messages are getting the best responses and which messages may need some tweaking.
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