Use keywords
You must make sure that the words on your pages are related to what potential visitors would be looking for. For example, if you sell shoes but your site's title is about dogs, then chances are that the visitor will not click on your link. In order for someone who searches for dogs to click on your link, your page should have the keyword dog in it somewhere. This keyword can be anywhere - even in the middle of sentences. Just remember that it should be in there at least once. You can use tools like Wordtracker to see which keywords your audience uses when searching for your product.
Write great content
Once you know the keywords you want to focus on, you need to write good content. Make sure you include these keywords throughout your articles. Your articles cannot just be about your company and products. Visitors want to learn something new from reading your website. If you try to cram everything into one article, you're going to lose them. Instead, you should break up your content into shorter paragraphs. When writing, think of what your readers might ask. If someone asks you whether your shoes fit small feet, then your answer should be something along the lines of "Yes, our shoes come in many sizes."
Make your site mobile-friendly
If your site isn't optimized for mobile devices, then you may miss out on a lot of traffic. A lot of people have smart phones and tablets nowadays. Because of this, most people prefer to access the internet through their phones rather than computers. If you don't optimize your website for mobile devices, you could end up losing a large part of your target audience. To fix this problem, all you need to do is create an optimized mobile version of your site.
Create unique titles and meta descriptions
One way to get better rankings is to have unique titles and meta descriptions on every page of your website. When you do this, it tells the search engines that you took extra time to write titles and descriptions for every single page on your site. It also gives you credibility within the eyes of the search engines. These titles and descriptions are typically shown on the SERP (Search Engine Results Page). By having unique titles and descriptions, you show the search engines that you are different from others in your field.
Use social media
Another way to improve your SEO is to create accounts on social networking sites. Sites like Facebook and Twitter allow you to post links to your website. Doing so helps you increase your visibility on the internet. People will see your posts and links on other people's news feeds. If your content is interesting enough, they'll share it with their friends.
Create backlinks
Backlinks are links pointing back to your website. Backlinks are very important because they give search engines clues on how valuable your website is. However, creating backlinks takes time and effort. There are certain ways to get free backlinks from other sites. Some of these methods include guest blogging, submitting content to directories, and publishing other peoples' content on your blog. By doing this, you are giving a little bit of value to other people while building your own backlink count.
Get reviews
When someone visits your website, they usually look to see what other people have said about your business and products. Reviews from third parties are called testimonials. These testimonials give you credibility and trustworthiness. Getting reviews on your site lets people know that you care about customer service.
Optimize your images
A lot of people still tend to overlook image optimization. Images can really affect how well your website looks. You should always try to optimize your images. Make sure they are clear, well-composed, and contain descriptive text. Include alt tags with your images. Alt tags are used by search engines to understand what the image is supposed to represent.
These are only a few things that you can do to improve your SEO. Remember, optimizing your website doesn't happen overnight. It requires a commitment from both you and the search engines. Over time, however, you will notice improvement in your rankings. Once you reach top positions, you can start promoting your site.
By providing quality content, getting backlinks, optimizing your images, and taking advantage of social networks like Facebook and Twitter, you can easily improve your ranking in the search engine results page.