10 Best Indian Press Release Distribution Tools

Press release distribution services are an essential part of an organization’s public relations (PR) strategy. These distribution services allow you to send press releases in a variety of formats and mediums, either as one-off posts or automatic, ongoing distribution. The audience for these can vary, from direct marketing to consumers to specialist media groups such as journalists, digital media, social media, bloggers, or influencers. This is especially important for organizations based in India, which is the fastest-growing internet advertising market in the world.

So, in this post, we will reveal the secret strategy that we have been using over the past few years to get the most out of our press release distribution campaigns in India. Moreover, by using this strategy, you will save money, but also gain maximum publicity and visibility for your brand.

What’s our secret Indian press release distribution strategy that always works for us?

There are many PR distribution agencies and companies in India, but most of them are simply resellers who resell the services of bigger PR distribution brands to their clients. For instance, take any five random PR distribution agencies in India. More or less, their services are the same, and their distribution circuits are the same. In fact, after using their services, you will realize that more than 95% of the sites where they have distributed your press release are the same. If you are hiring 2 to 3 Indian PR agencies, thinking that this will increase your chances of getting more publicity, then you are wrong. You are simply wasting your money. And if you hire just one agency, you are also limiting your scope of publicity.

After trying out several Indian press release sites, we have come to the conclusion that there are only Two Main Big Brands in the Indian market, namely PRIndiaWire.com and Business Wire India, that offer genuine and unique Indian PR distribution services with completely different PR distribution circuits.

So whenever we have to distribute a press release for our client, we hire PRIndiaWire.com and Business Wire India for optimum results. Not only does it save us money, but it has also resulted in better customer satisfaction. For mass syndication on quality news sites, we use PRIndiaWire.com, as it helps us save a lot of money. And for selected or customized publications, we use Business Wire India. So, if you want your press release campaign to succeed in India, your best bet is to hire both of these brands.

What is a press release distribution service in India?

Press release distribution is the process of sending your press release to the media, newspapers, and journalists through wire services or PR outreach companies. A press release is basically an announcement or latest news about your business; this could include the launch of new services or products, an upcoming event, a new CEO, winning an award, a new startup, or a website launch, to name a few. These press releases are created with the purpose of reaching a target audience and investors through journalists and media houses, who pick up your press releases and publish them on their own online news platforms and publications.

How much do press release distribution services cost in India?

It actually depends on your profile and budget. If you are a serious entrepreneur, large-scale business, or organization looking to get your press release story covered by the maximum number of publications, then anything between Rs 20,000 and 2 lakh is the average amount that you will spend. This may include getting your press release published in a big publication of your choice and opting for powerful wire distribution with advanced features. Anything less than that won’t give you the kind of visibility and publication you expect.

On the other hand, if you are a solo entrepreneur or new website owner on a shoestring budget looking to get started with some basic publicity, then spending Rs 7k to 35k on wire distribution is your safest bet. A word of caution: it’s best to avoid free press release distribution sites and services, as they are nothing but link farms filled with spammy and poor-quality posts. Now you don’t want your press release to be published on such platforms, as it can do more harm than good to your website.

What are the best press release distribution services in India?

Although PRIndiaWire.com and Business Wire India are the best Indian PR distribution service providers, we are sharing a list of the ten best Indian press release distribution services that are most reputed and credible in the industry and provide the best ROI.

#1. PRIndiaWire.com

Let’s start with the best. Ranked Number 1 on our list is PRIndiaWire.com. Every time we hired press release distribution companies for our clients’ Indian projects, PRIndiaWire.com was the brand that outperformed others in terms of everything. Today, most of the top corporations and organizations in India, including Fortune 500 Companies, have made PR India Wire their first choice. If you want to get your press release syndicated on top Indian and global publications and news brand sites, PR India Wire is the platform you must consider. They have five highly affordable pricing options: $49, $89, $159, $299 and $499. Their VIP $499 PR Distribution plan is the best-seller and true value for money, as your press release is syndicated on hundreds of online newspapers and press release sites in both India and abroad.

What we really liked about PR India Wire was their straightforward approach and transparency in what they are offering and what they will charge. This not only saved us time but also made the entire process very easy for us. They have clearly mentioned the prices for each plan along with the basic features on their website. All you have to do is select the distribution plan, place your order, submit your Indian press release, and that’s it. It’s as easy as it sounds. Your PR goes live within 12 to 24 hours of placing the order. The best thing about them was that there were no hidden charges, extra fees, or registration charges. Apart from this, they do not impose any word limit. In fact, we have distributed 3000 to 4000 words of press release with them without paying any additional fee. If you hire other companies, they charge you a lot of fees for extra words in your press release. Hence, PRIndiaWire.com is the cheapest and best Indian PR distribution option for you if you are on a tight budget.

#2. Business Wire India

Business Wire India operates in partnership with Berkshire Hathaway-owned Business Wire and is one of the most respected names in press release distribution. Business Wire India offers targeted Indian press release submission and many customization options, ensuring that whoever you are pitching your press release to, it will look the part. The service distributes to over 9,000 journalists working with some of the biggest media groups in India.

#3. PR Newswire India

Part of the CISION group of companies, PR Newswire India offers an expert service that ensures your press releases really stand out from the crowd. PR Newswire India offers enhanced multimedia options such as videos and infographics, giving your news update a modern and memorable look. PR Newswire India also offers enhanced distribution to various media channels and a detailed suite of analytical tools to help you measure your press release’s reach.

#4. PR Log

PR Log offers a free and no-frills press release distribution service. Despite its basic approach to distribution, PR Log offers many options other services have, such as multimedia add-ons, SEO tools, and the ability to add location and industry tags for targeted press releases. PR Log distributes to major sites like Yahoo! and Google, and you can also upgrade distribution to include coverage by PR Newswire India.

#5. Newswire Online

Newswire Online offers an affordable distribution service at a fixed price. The website has a simple and easy-to-use interface and publishes press releases in various categories, such as news, entertainment, health, business, and other trending topics. The website caters specifically to the Indian market and would be a great option if you are looking for a cost-effective and simple service that can help you benefit from comprehensive national coverage.

#6. Press Release Power

Press Release Power focuses on marketing initiatives for law firms and smaller businesses looking to make a big initial impact. They take time to understand the needs of their clients, kicking off the press release distribution process with a strategy call to understand what kind of coverage is needed and the right channels to target. Press Release Power will support you in writing an effective press release and can include photos to ensure it stands out. Press Release Power distributes to a wide variety of news sources and social media websites and will throw in reporting tools to measure your press releases’ impact.

#7. Press Release Point

Press Release Point helps you create and distribute press releases to over thirty press release distribution websites, along with any links and photos you want included as well. Press Release Point can then prepare for you a bespoke list of the best online and printed media sources, distribute to these sources, and provide tracking and reporting tools that you can use to see how the distribution is progressing. Press Release Point also offers a press release writing service to help you achieve the maximum impact for your news updates.

#8. PR Web

PR Web aims to simplify the press release writing process and makes it easy to add in engagement visual elements to your updates. The service will then link up with PR Newswire and distribute your press releases to over 1,200 websites, influencers, and social media accounts, as well as posting them on their own website, which attracts over 12 million unique annual visitors. PR Web prides itself on its tracking technology, offering deep dives into online pickup, audience data, and engagement measurements that will help you understand how your press release is being received.

#9. Conceptualise

Conceptualise is an Indian-based distribution service for start-ups, ensuring your new product or service gets maximum impact with a focused and powerful network of journalists. They’ll write your press release and distribute it to around seventy different online media networks in eight different languages. Conceptualise distributes across India but also has an international presence in sixteen countries. It offers enhanced SEO options and prides itself on attaining good rankings on Google. In addition to press release distribution services, Conceptualise also offers advice blogs for fledgling marketers.

#10. HARO

Help A Reporter Out, or HARO, offers a slightly different slant on press release distribution.  Press releases are uploaded by companies, and HARO then offers a pitching process that connects the best journalists with the right sources. The service caters to over 75,000 journalists and works with big names such as TIME, The Wall Street Journal, and Reuters. Press releases are polished and edited by HARO prior to release.

What are the benefits of Indian press release distribution services?

· Localized Reach: Indian press release distribution services are specifically tailored to reach local audiences. This is invaluable for businesses and individuals who want to target the diverse and vast Indian market, ensuring that their message is delivered to the right demographic.

· Cost-Effective: Compared to global distribution services, localized services can be more cost-effective, making them a suitable option for businesses with varying budgetary constraints.

· Cultural Sensitivity: These services understand the cultural nuances and linguistic subtleties of the Indian market. Press releases are optimized in a way that resonates with the Indian audience, increasing their impact.

· Extensive Media Networks: Indian services have robust networks encompassing national, regional, and local newspapers, TV channels, radio stations, and digital platforms. This broad spectrum of media ensures extensive coverage.

· Quick Turnaround: Given their understanding of the local media landscape, these services can quickly distribute press releases to pertinent outlets, ensuring the timely dissemination of news.

· Expert Guidance: Indian distribution services can offer expert advice on crafting the perfect press release for the Indian audience, in terms of both content and presentation.

· Enhanced Credibility: News items that appear in reputable local media outlets tend to have more credibility among the Indian audience. Using local distribution services can increase the trustworthiness of the information presented.

In conclusion, Indian press release distribution websites provide a tailored approach to communicating with one of the world's largest and most diverse audiences. They offer a combination of cost-efficiency, cultural understanding, and extensive reach, making them an invaluable asset for anyone looking to make an impact in the Indian market.

What are the disadvantages of Indian press release distribution services?

· Regional Limitations: One of the significant drawbacks of using Indian-specific press release distribution services is the limited geographical reach. They are primarily designed for the Indian market, which can be restrictive for businesses looking for global exposure.

· Language Barriers: India is home to multiple languages and dialects. If the distribution service isn’t proficient in all areas, your press release might not effectively reach all potential audiences or could even be misinterpreted.

· Oversaturation: The Indian media landscape is vast, with countless newspapers, channels, and digital platforms. This can lead to press releases getting lost in the shuffle or not receiving the prominence they might deserve.

· Variable Quality Standards: Not all Indian press release distribution services maintain the same quality standards. While some might have robust networks and expert staff, others might not offer the same level of professionalism or expertise.

· Cultural Complexity: Understanding India's diverse cultural landscape is challenging. Even localized services can sometimes miss the mark in terms of cultural nuances, leading to potential miscommunication or even controversy.

· Delayed Turnaround Times: Due to bureaucracy and time zone differences, there could be delays in getting press releases out to media outlets promptly, especially if coordinating with international sources.

· Limited Digital Reach: While many services have connections with traditional media outlets, they might not have as robust a network in the digital space, limiting the online visibility of the press release.

· Cost Concerns: Quality press release distribution services in India can sometimes come at a premium, making them inaccessible to small businesses or individuals with tight budgets.

In sum, while Indian press release distribution platforms offer valuable localized benefits, they do have their limitations. It's crucial to assess these disadvantages against one's specific needs before making a decision.

Final thoughts

Marketers and organizations with a presence in India can benefit massively from Indian press release distribution services. There are a lot of services to choose from, and it is complicated to find one that is best aligned with the needs of you and your company. There are some press release distribution services that offer a good mix of editing options, reach, pickup, and cost, and these have been featured here. We hope that you find a press release distribution service in India that is the best fit for what you and your organization need.