Florist in Brookfield WI

Art of Floristry 101

Origins of Flowers and the Industry

In this article, we look into the history of the art of floristry. We talk about how it became a booming industry today. Then, we explain you the roles florists play in their communities. This will help you understand their impact on both clients and gift recipients.

As florists, we commit our efforts to help you express yourself. We help you find the perfect bouquet for all occasions. Whether it's a birthday, romantic date, business events, or funerals - you got it!

See our next article to learn the basics of floral design. With the proper use of color and design, we make gorgeous flower bouquets you'll love!

A Brief History on Floristry

In the mid-19th century, floristry arrived in the Netherlands. It began with selling floral arrangements to provide decorations. Later, it included wholesale orders of bulk flowers. It also promoted supplies for the care and treatment of tender blooms. Floral shops offered fresh flowers and bouquets, both pre- and custom-made.

Floristry involves growing and caring for flowers. It also includes the process of picking and setting them into artistic arrangements. Soon, this led to the business of selling them to local customers.

Floristry is creating a selection of blooms and plants into a delightful arrangement. Then, florists place them in vases, bowls, baskets, and pots. Of course, they base this all on each customer's tastes and needs. This is why most people consider it "floral design" or "floral arts".

Since the late 19th century, schools have approved floristry as a formal course. Colleges opened across Dutch islands with programs in floristry. Florist schools also turned up in Europe. They later crossed over to the U.S., creating the florist industry. Soon enough, floral shops started making steady and amazing developments to their practices.

As a result, floristry rose up in the market all over America and around the world. To keep up, most flower shops deliver straight to the customer or their recipient. They also offer the option of placing orders online for convenience.

Today, floristry has come to be an important part of people's lives. Indeed, flowers have become vital in the decoration and theme of different events. Many organizations have come up as sources of information for the floral industry.

Among these is the American Floral Endowment (www.endowment.org). Next is the Society of American Florists (www.safnow.org) and the Flower Shop Network (www.flowershopnetwork.com).

They are great sources of news and ongoing trends in the industry. They suggest different arrangements for all sorts affairs. They also steer clients to other floral shops based on their needs.

What Does A Florist Do?

As florists, we are part of some of the most vital moments in people's lives. Because of that, our team of experts commit to providing top-notch service at all times. We aim to help our customers get the most stunning bouquet for their needs.

As florists, we help people express themselves through custom bouquets and arrangements. Through this, they can celebrate very important events and milestones in their lives. As florists, we help people:

express love with attractive long-stemmed roses for Valentine's Day

welcome a new baby into the world

honor a mother with a fabulous bouquet on Mother's Day

celebrate a wedding with custom bouquets and other flowers

perk up someone's stay in a hospital

add the flawless touch to parties and other events

remember loved ones with amazing floral tributes at their wake and funeral

make any event impressive with floral arrangements suited to their theme and design