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The Internet has become an integral part of our daily lives, as we are able to get almost anything done through it - news updates, videos, pictures, blogs, etc. The World Wide Web (WWW) can be described as one big library where you have access to thousands upon thousands of books and articles written by people all over the world. You can also find information about your favorite stars on websites such as Twitter, Facebook, YouTube, Google+, etc., without even leaving home! All these resources and more are available at your fingertips when you log in using your email address and password combination. However, for this convenience, you need to know how to navigate around the Internet so that you don't end up wasting hours searching for something you already found. That's where search engines come into play. These tools will help you locate what you're looking for faster and easier than ever before.
There are numerous ways to reach out to millions of users worldwide who use the same tool -- the Internet. One way is to advertise directly with companies like Microsoft, Amazon, eBay, Yahoo!, Google, etc. Another option would be to place ads within other sites which offer services similar to yours. But there is another method called Search Engine Optimization (SEO). This strategy involves promoting your business online via popular search engines like Bing, Google, and Yahoo!. What makes SEO different from traditional advertising methods is that it focuses solely on free traffic instead of spending money on TV commercials, newspaper advertisements, billboards, radio announcements, etc. In addition to being cost-effective, organic SEOs work independently of any third party platform or software program. With SEO, your company gets its own unique webpage which is visible only to customers based on their location. To do this, you'll first have to learn how to optimize your site for certain keywords. For example, if your company sells computers then you may want to target phrases including "best computer," "laptop deals" and "buy new laptops." Once you've decided what words to focus on, you must make sure that they appear naturally throughout your content but not too often since doing so could result in penalties from major search engines.
In order to understand better what exactly is meant by "optimizing", let us take a closer look at some key terms used in SEO. A few examples include keyword research, link building, back links, meta tags, social media marketing, Pay per click (PPC), etc. Some of these techniques require additional training while others are very easy to handle. Before learning how to perform each particular step, it helps to familiarize yourself with general concepts related to SEO. Nowadays, most businesses utilize the power of SEO to increase profits and visibility. There are many benefits associated with optimizing a website using SEO. Here are just five reasons why you should consider starting an SEO campaign today:
1.) It generates high rankings in search results. When someone uses a specific phrase to conduct a search, chances are he/she will check his personal preferences first before clicking on sponsored listings. Therefore, having higher ranks in search results means greater exposure for your product and brand. Since this kind of advertisement doesn't charge extra fees, SEO is generally considered the cheapest form of internet advertising. As long as you pay attention to details, good ranking positions won't be difficult to achieve.
2.) It builds trust among potential clients. By focusing exclusively on providing relevant content, you gain credibility on the Internet. If you treat both searchers' needs and advertisers equally, visitors will begin to see you as reliable and trustworthy. More importantly, once they recognize that you provide valuable information, they automatically feel comfortable approaching you for products and services which might interest them later. Hence, SEO creates a sense of community between marketers and consumers alike.
3.) It increases conversions. High rankings mean increased sales opportunities. Since a large number of people visit search engines every day, it becomes important for sellers to grab their attention quickly. Although PPC campaigns are effective in generating leads, organic SEO is still preferred because it allows users to read longer copy descriptions and view full photos. Also, when compared to traditional forms of advertising, SEO provides more control over the message and improves response rates. On top of that, it saves time and effort spent on countless phone calls and faxes. And lastly, this technique offers flexibility in creating multiple pages targeted towards various keywords.
4.) It enhances customer loyalty. According to studies conducted by Nielsen Online [i], 80% of shoppers believe that they will return to a store after seeing excellent service. Likewise, 72% said they will recommend their friends and family to purchase items seen on television and on the net. An interesting fact is that 90% of buyers think it is cheaper to buy goods online rather than those purchased locally. Based on these statistics alone, it is clear that increasing visitor count translates into greater revenue generation. Having loyal customers is crucial for small businesses since they tend to spend more money on repeat purchases. Furthermore, satisfied patrons are much less likely to post negative reviews. Thus, maximizing consumer satisfaction ensures positive feedback, which promotes further growth.
5.) It boosts ROI efficiency. Unlike conventional strategies, SEO does not involve paying expensive fees to agencies or consultants. Instead, it requires minimal maintenance costs. Aside from saving expenses, this method also brings great returns in the future. First off, it takes years to create a strong reputation on the Internet. Second, according to Google AdWords study [ii] published in 2010, 95% of clicks occur due to organic placement. Third, unlike PPC, SEO produces no misleading impressions regarding pricing. Fourth, it comes with no risk involved since there is no guarantee that searchers will choose your website when performing searches. Lastly, it's usually possible to implement several types of SEO simultaneously.
As mentioned earlier, SEO is a broad term referring to various processes required to maximize the presence of a website on search engines. While some tactics are relatively easy to execute, others can prove quite complicated depending on experience levels. Regardless of whether you decide to hire professionals or go solo, you must keep in mind that mastering SEO takes time and patience. Even though it appears complex, it really isn't hard to master if you follow simple steps outlined below:
Keyword Research: Make sure that the title and description of your website reflect the theme of your product. Your main goal here is to identify keywords and phrases relevant to your niche market. Use a variety of tools to analyze competition level and popularity of chosen keywords. Don't forget to incorporate synonyms and variations of keywords since they contribute significantly to boosting effectiveness of SEO campaigns.
Meta Tags & Descriptions: Meta tags describe the contents of individual pages whereas descriptive text located beneath titles explains overall themes. Both pieces of information are essential components of SEO campaigns. Take note that these elements determine relevance of your website to searched queries. Try adding appropriate keywords and descriptions to your homepage, blog posts, image captions, article bodies, and images themselves.
Content Writing: Content refers to everything posted on your website except for promotional materials and technical data. Great content attracts readers' attentions and encourages them to explore deeper. Keep paragraphs short and sentences brief but informative. Write original yet engaging content which highlights advantages of your product over competitors'. Add fresh ideas by inserting catchy headlines and subheadings. Use plenty of bolded words and bullet points to highlight special features of your product. Finally, proofread your material thoroughly before publishing it.
Link Building: Links connect two distinct entities; namely, websites and documents. Backlinks refer to hypertext references placed on external sources thus serving as virtual bridges leading to your domain. They allow search engines to index your site accordingly. Link building includes submitting your URL to directories, posting comments on forums, writing guest blogs, placing classified ads, etc.
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