A **Terms & Conditions** document for an ad network outlines the rules and guidelines that users, publishers, and advertisers must agree to in order to use the network's services. Below is a general template that can be customized to fit your specific ad network.
Terms & Conditions for [Ad Network Name]
Effective Date**: [Insert Date]
These Terms & Conditions govern your use of the services provided by [Ad Network Name] ("we," "our," "us"). By accessing or using our platform, you agree to be bound by these terms. If you do not agree, you may not use our services.
1. Definitions
- **Advertiser**: A party that purchases advertising space to promote products, services, or content.
- **Publisher**: A party that provides ad inventory (website, app, or platform) to display advertisements.
- **User**: Any individual or entity accessing or using our ad network services, either as a Publisher, Advertiser, or end-user.
- **Ad Inventory**: The available space for displaying advertisements on a publisher's platform.
- **Platform**: The online system provided by [Ad Network Name] for managing ads, tracking performance, and analytics.
2. Eligibility
By using our services, you represent that you are legally capable of entering into a binding contract and that you are at least 18 years old. You agree to use the platform in accordance with all applicable laws and regulations.
3. Advertiser Obligations
Advertisers must comply with the following guidelines:
- **Ad Content**: All ads submitted must be truthful, non-deceptive, and in compliance with applicable laws. Ads must not contain:
- Offensive, illegal, or inappropriate content
- Malware, spyware, or any harmful code
- Any form of hate speech, defamation, or discriminatory content
- **Campaign Settings**: Advertisers are responsible for setting and managing their campaign budgets, targets, and bidding strategies. Over-expenditure beyond the set budget may not be refunded unless a technical error on our platform occurs.
- **Ad Tracking**: Advertisers must not manipulate tracking data or use any deceptive means to inflate impressions, clicks, or conversions.
4. Publisher Obligations
Publishers using our network to display ads must adhere to the following guidelines:
- **Ad Placement**: Publishers must ensure that ads are placed in visible and appropriate locations on their websites, apps, or platforms. Ads should not be placed in deceptive ways, such as under buttons or hidden within content.
- **Prohibited Content**: Publishers must not place ads on platforms that contain:
- Adult content
- Violence or illegal activities
- Malware or deceptive content
- Content that violates intellectual property rights
- **Traffic Quality**: Publishers are responsible for ensuring that traffic to their platforms is legitimate. Engaging in practices such as click fraud, bot traffic, or any other activity aimed at artificially inflating impressions or clicks is strictly prohibited.
5. Payment and Fees
- **Advertisers**: Advertisers agree to pay for services based on the pricing models specified (e.g., CPM, CPC, CPA). Payments are due according to the billing cycle established during the account setup.
- **Publishers**: Earnings for publishers are based on the ad revenue generated from valid clicks, impressions, or other actions, depending on the ad format. Payments are made after reaching the payment threshold or schedule as agreed upon.
- **Non-Payment**: We reserve the right to suspend or terminate services if payments are overdue or if fraudulent activity is detected.
6. Fraud and Prohibited Activities
Both Advertisers and Publishers are prohibited from engaging in the following activities:
- **Click Fraud**: Generating artificial clicks or impressions to manipulate ad performance metrics.
- **Incentivized Traffic**: Offering incentives to users for clicking ads, unless explicitly allowed.
- **Malware**: Distributing harmful software, viruses, or other malicious code through ads or platforms.
- **Misleading Practices**: Engaging in deceptive practices to trick users into interacting with ads.
We reserve the right to investigate, suspend, or terminate any account involved in fraudulent activities, and may withhold payments in such cases.
7. Intellectual Property
All content provided by the ad network, including but not limited to software, design, trademarks, and logos, are the intellectual property of [Ad Network Name] or its licensors. You may not copy, distribute, modify, or create derivative works from our intellectual property without express written permission.
Advertisers and Publishers retain ownership of the intellectual property rights to their own content and ads, but grant [Ad Network Name] a non-exclusive, royalty-free license to use, display, and distribute such content for the purpose of fulfilling the services.
8. Privacy
Both Advertisers and Publishers must comply with all applicable privacy laws and regulations, including but not limited to the GDPR, CCPA, and other data protection laws. Our collection and use of personal data are governed by our [Privacy Policy](insert link).
9. Limitation of Liability
To the fullest extent permitted by law, [Ad Network Name] is not liable for any indirect, incidental, special, or consequential damages arising out of or in connection with the use or inability to use our services, including but not limited to loss of revenue, profits, or data.
10. Indemnification
You agree to indemnify and hold [Ad Network Name] harmless from any claims, liabilities, damages, and expenses (including legal fees) arising from your use of our services, violation of these Terms, or any content or data provided through your account.
11. Termination
We reserve the right to suspend or terminate any account at our discretion, particularly in cases of:
- Violation of these Terms & Conditions
- Fraudulent or unlawful activity
- Non-payment of fees
- Breach of applicable laws or regulations
Upon termination, all outstanding payments will be processed according to the agreed terms, but we reserve the right to withhold payments if fraud is suspected.
12. Amendments to the Terms
We may update these Terms & Conditions from time to time. Any changes will be posted on our website, and continued use of our services constitutes acceptance of the revised terms.
13. Governing Law
These Terms & Conditions are governed by and construed in accordance with the laws of [Insert Jurisdiction]. Any disputes arising under these terms shall be subject to the exclusive jurisdiction of the courts in [Insert Location].
14. Contact Us
For any questions or concerns about these Terms & Conditions, please contact us at:
**Email**: [Insert Email]
**Phone**: [Insert Phone Number]
**Address**: [Insert Address]
This template should be customized to reflect the specific policies and procedures of your ad network. Always consult with a legal professional to ensure full compliance with applicable laws and regulations.