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Introduction and overview
CoinNest is a cryptocurrency exchange app that enables Nigerian users to send, receive, exchange and trade cryptocurrency. Navigate through the app and trade with ease. Sell and buy cryptocurrency in your local currency. Get access to beginner-friendly courses that would get you started in the world of cryptocurrency.
The Problem
As years go by, cryptocurrency has maintained the outlook of inaccessibility due to overwhelming apps and learning articles filled with crypto-jargons making it difficult to learn and hard to navigate.
The Solution
A cryptocurrency exchange app that is a convenient choice for cryptocurrency newcomers and also a great choice for trading crypto. An app with an engaging, easy to use and highly intuitive design.
We said Lets make cryptocurrency less intimidating and more accessible to beginners. My team had clearly defined goals for CoinNest and in order to achieve these goals, user research was essential to gather valuable data and feedback.
Some of our main design goals were:
Easy navigation
A proper integration for easy deposit and withdrawal.
A training platform without all the ambiguous jargons for beginners to be properly introduced into the world of cryptocurrency.
The design process
Our design process was broken down into four stages: Discover, Define, Ideate and design.
Discover stage
This was divided into four sub stages:
Stakeholder interview
Stakeholder interview
After receiving the creative brief, we conducted a stakeholder interview in order to have a clearer idea about the scope of the project.
User survey
User survey
We sent out questionnaires to more than 50 people aged between 18-40 using google forms. The purpose of the survey was to observe patterns in our potential users and complaints that they had with existing crypto apps.
User interviews
User interviews
Interviews were conducted with two users from the survey to observe and get more insights about what our users need. This interview helped us to narrow down main competitors and to create our user personas.
Competitor analysis
Competitor analysis
In order to learn about the current market of cryptocurrency exchange apps, we analyzed direct and indirect competitors, we narrowed it down to five competitors: Binance, Quidax, Buycoins, Kucoin and Coinbase.
Define phase
User Personas: We created two user personas based on the target users and the data collected from the research.
Empathy Map: We created the empathy map to provide us with a deeper understanding of the target user.
Ideate stage: How Might We Statements
In this stage, we reframed challenges gotten from the user research into How Might We Statements to help explore solution ideas.
User flows: Next, we had to work out how users would navigate through the app easily so we created some user flows.
Sign in
Sign up
Trading - Deposit
Trading - Buying
Mode - Settings
When the discover, define and ideate stages were completed, we advanced to the design stage. We created a mood board for our project after finalizing the important features. Subsequently, we designed our low fidelity wireframes.
Low Fidelity Wireframes
Style guide
High Fidelity Wireframes
Final thoughts
This project was a challenging but exciting experience for me. It took a lot of effort from each individual to make it work. We all had different skills and strongpoints so we found a way to leverage that. My ability to collaborate and communicate effectively was improved significantly. During the course of this project, I realized that user research is of utmost importance as it impacts and guides the user interface design.
Click here to view the prototype
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