With the logo design, Bengaluru is the first Indian city to get a logo for itself and joins top cities from around the world that already have logos. Case in point: Berlin, London, Venice, Prague, Montreal, Sao Paulo, Singapore, Stockholm, Amsterdam, and of course, the most recognisable, New York City.
The new Mysuru logo contains seven elements, including a betel leaf, jasmine flowers, Mysuru palace, Mysuru silk, and elephants, representing various aspects of the city, its history and culture. "It captures the essence of the city," says Savitha.
Bengaluru Fc Logo Download
Download Zip 🔥 https://blltly.com/2yGbPX 🔥
The practise dates back to the rise of industrialization and urbanisation in the late 19th and early 20th centuries, cities in Europe and the US began to adopt official seals or emblems, often featuring intricate designs with elements like mythological figures, city landmarks, local flora and fauna, to mark official documents and buildings.
The idea of a city logo, as we know it today, gained popularity in the mid-20th century, especially with the advent of corporate branding. An increasing number of cities started to recognize the importance of visual identity in promoting tourism, economic development, and civic pride and hired professional designers to create their logos.
A city's logo powerfully represents its brand, culture, and what it stands for," says Kapil Pandey, founder of Noida-based VDIS, a company specialising in signage and wayfinding systems. "The right kind of visual identity can help boost not just tourism and culture, but overall economy by attracting industries and investors to a city."
New York City's "I Love NY", created by graphic designer Milton Glaser in 1977 is one of the most iconic city logos. It was developed as part of a strategy to revitalise the image of both the state and the city, particularly after New York City's near-bankruptcy two years before. The idea was to boost economic recovery by promoting tourism and creating a sense of pride and solidarity among New Yorkers.
In India, while several cities have earned interesting sobriquets over the years, such as "The City of Joy" (Kolkata) and "City of Dreams" (Mumbai), "The City of Lakes (Udaipur), "The Detroit of India" (Chennai), none had their logos or emblems before Bengaluru, which is known as the "The Silicon Valley of India".
"In an increasingly interconnected and competitive world, a city logo is a powerful tool for shaping perceptions. It serves as reminders of the rich history and cultural legacy of these cities, helping to instil a sense of belonging and civic pride among residents," says M Venkateswara Rao, co-founder of Nammur, the company that designed the Bengaluru city logo. The logo was selected in 2017 from around 1,350 entries received through crowd-sourcing.
The rolling font used in the logo, which has the tagline "Be U," was purposely created to incorporate the first two letters and the last letter of Bengaluru in red. This emphasises the tagline "Be U." Besides, the last three English letters 'uru' are designed to look similar to the Kannada script, incorporating the city's cultural heritage.
Initially, the city was slow to embrace the logo, but its usage is steadily increasing, he says. Currently, the logo is displayed at the Vidhan Sabha, Cubbon Park, and the airport, where merchandise such as T-shirts, fridge magnets, tablecloths etc featuring the logo can be purchased.
Rao regrets the fact that cities in India have not focused on creating a strong visual identity and believes that logos can greatly enhance the image and identity of Indian cities that, despite being culturally rich and diverse, are often underrated. "They can help cities position themselves as vibrant hubs of culture, innovation, and opportunity on the global stage," says Rao.
Urban designer Akash Hingorani says there is an interplay between urban design elements such as architecture, public spaces, and infrastructure and a city's overall image and identity. He suggests that a city's logo should reflect its physical environment, and urban planning choices may aim to echo or complement the logo's visual style to establish a strong, unified brand image. "Iconic landmarks and attractive public spaces can be integrated into the logo's imagery, ensuring alignment between the city's physical environment and its branding to reinforce its identity," says Akash Hingorani, principal architect at Oasis Designs, an architecture firm based in Delhi.
Pandey says that his concern is that when trying to tell the story of a city through a logo, there is a risk of oversimplification, stereotyping, and the exclusion of certain aspects of the culture and tradition of a city. "But yes, if done correctly, a city logo can serve as a unifying symbol that brings people together and creates a sense of belonging ."
Bengaluru Logo. You heard it right. The city got its own brand identity. Bengaluru, famously known as the city of start-ups, has once again proved that it is a forerunner. The importance of a logo in branding is a very common knowledge among the business persons but it is not a trend in India to develop a city as a brand. By launching the logo, the city has become the first city in India to have a city logo and a brand.
Bangalore bid adieu to the year 2017 with a shining new brand logo with the hopes of boosting the tourism of the country and standing in the row with the global cities like New York, Paris, Amsterdam and Singapore in the year 2018 and beyond.
It is part English and part Kannada reflecting the true identity of the city. This mixed typography of two languages shows that the silicon valley of India is a city that is global as well as local in its culture and lifestyle. You can clearly see this feature of the city while strolling through its roads. Bengalurians have embraced global standards without losing their cultural identity.
Bengaluru becomes the first city to have a logo of its own in the country. The logo: a blend of cultural heritage and the city's cosmopolitan nature is designed by Nammur, the winner of the open contest conducted by the government of tourism. With a global appeal, the logo is designed to create a new identity for the city and make its mark in world tourism.
As India's first, Bengaluru city joins the ranks of New York, Amsterdam, Singapore and Melbourne to have a logo of its own. In an attempt to showcase the city for its diversity and culture, Brand Bengaluru was unveiled by the Department of Tourism of the Karnataka Government on Christmas Eve this year at Vidhana Souda to map the city as a global tourist destination.
As per various media reports, Tourism Minister Priyank Kharge said the idea of a logo materialized to portray the city's vibrant mix of cultures, colours and flavours; to shift the focus of the city as a brand for investment and showcase it's cosmopolitan nature for world tourism.
The logo is designed by Nammur, a design start-up, which won the open contest conducted by the government and received the prize money of Rs. 5 lakh.
Derived by city's own name, the logo is scripted in English and Kannada. As a dynamic city where tradition and modernity co-exist, the logo is also designed to embody the same sentiment.
By highlighting 'Be U' in red, it showcases the welcoming character of the city to accept people of diverse identity with respect. Moreover, the last three English letters 'uru' is designed to look similar to the Kannada script incorporating the city's cultural heritage and yet exhibiting its ever-changing nature.
The logo was launched at 'Namma Bengaluru Habba', a day-long street festival with live performances by folk artists, story-telling sessions, interactive workshops and a flea market with handicrafts and a variety of local cuisines.
With a global appeal to it, the logo will be utilised to create various memorabilia that will stimulate tourism and ensue more footfall to the metropolis.
The State government, feeling justifiably proud of its latest creation, talks about creating and marketing merchandise to the bevy of tourists, both local and international, who flock to the already crowded city. Let me state upfront that I find the logo distinctive, colourful and striking, which are all laudable qualities in choosing and identifying a logo when multiple alternatives are presented. The idea of building brand to attract tourists and make it globally recognisable is also laudable.
But, as someone who has lived in Bengaluru for almost my entire working life, I have certain suggestions to the city and its administrators on the branding front as a brand is not only about a logo or colours. I really love this city, or at least what it used to be, so all my comments should be viewed in the spirit of the anguished cries of someone who is getting increasingly frustrated living here.
A logo is the visual representation of a brand and the first thing that brands invariably do when they have a name in place is to design an identity that is distinctive, has certain strong colours, and stands apart from its competitors.
This is precisely my bone of contention with the Bengaluru logo. While it is commendable that the administrators have finally realised that Bengaluru has the potential to be a brand, they are, in my opinion, a bit late to the party.
Now that the government is taking credit for the new logo, it can also formally recognise that Bengaluru can actually become a brand that is known and respected world over. This cannot happen just cosmetically, by designing a logo. The city must deliver on its promise. It is time to realise that the brand needs a champion who can guide the city to its destiny. It is time to realise that there are other important stakeholders: the people who live here, the investors who come from across the globe and also the tourists, who are now being targeted. 152ee80cbc