Benedict Lelijveld, Marketing Professional

Hello! I'm Benedict

I am a B2B marketing professional with over 4 years of experience driving impactful campaigns, and am currently developing marketing campaigns at Tollring. I've successfully executed dozens of marketing campaigns, focusing on lead generation, content and copy creation, and customer engagement. I've also managed a major industry newsletter, delivering valuable insights to a broad audience. My strategic approach and strong collaboration skills allow me to align marketing initiatives with sales goals, driving growth and measurable results in competitive markets. I also explore new ideas and developments in the tech space as a freelance writer.

If you would like to reach out to me about a project or opportunity you can find me at:

lejiend@gmail.com

Or on my LinkedIn Profile: www.linkedin.com/in/benedict-lelijveld

A marketing professional who doesn't believe in unsolvable problems

Highlights

Launched over 30 marketing campaigns valued at over £70 million total
Ran an industry leading newsletter reaching over 300k customers
Freelance Tech Writer, exploring AI, Business innovation and more
Written several successful sales presenters for high impact BT products
Automated customer journeys with AI content and CRM workflows

Values

Lead from the front
Break down barriers to make the next project even better
Always be ready to learn something new
Remember what success is, not what you assume it to be
Nothing is guaranteed

Companies worked with

Major Projects

Tollring Marketing Automation

I planned, created, and reported in AI content driven marketing journey for customers in ZOHO. We created target content for multiple stages in the sales journey and in life, ensuring we retained customers through integrating them into the Tollring product ecosystem.

Marketing/Sales Integration Project

Overhauled the Marketing/Sales communications Process for BT business, dramatically improving the relationship between marketing and sales teams, reducing errors into call centers and streamlining the flow of information. A six month process working closely to understand the needs of Sales and the capabilities of Marketing, how best to integrate them, and making the process simple and repeatable.

Connected Newsletter

I organized and wrote for the Connected newsletter, a Email and LinkedIn publication focusing on thought leadership and promoting major BT initiatives. I championed it to being publishing on LinkedIn to reach wider audiences, working closely with the the social media team. The team worked with Major Stakeholders and Design teams to ensure content quality and stakeholder buy in was assured. We also experimented with targeted content, such as a NHS specific version that saw a 80% open rate.

BTnet Products Sales Presenters

I managed the BTnet portfolio of sales enablement tools including presenters, toolkits and briefing calls. We working closely with Marketing, Sales,and Design to maximise utility and marketing impact of materials distributed to the sales teams, and tying in sales promotional events to new releases.

Project History

Planned, executed and reported on over 35 marketing campaigns across multiple media and audiences. Notable campaigns included:

Targeted Acquisition using 3rd part agency data for Tollring
A new reengagement campaign for former Analytics 365 Customers
PYM Mandatory campaigns worth over £61 million with strict deadlines and legal requirements
EE New Joiner campaigns portfolio of SMS messages and Wrap MMS inclusions
Cyber Security Cross Sell campaign, tying into a wider BT Cyber Security Month

Additional Work