I am a professor of marketing at the Erasmus School of Economics, Erasmus University, Rotterdam, The Netherlands.

In my research and education, I focus on (financial) decision making and consumer-firm interactions, with strong interests in choice architecture and consumer co-production in the sharing economy. To increase the societal impact of my research, I regularly collaborate with financial services firms on projects to support consumer decisions through digital choice architecture.

I am also a research theme coordinator at the Network for Studies on Pensions, Aging and Retirement (Netspar), a fellow of the Erasmus Research Institute of Management (ERIM), and a research fellow at the Tinbergen Institute.