Benedict Dellaert
Benedict Dellaert
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I am a professor of marketing at the Erasmus School of Economics, Erasmus University, Rotterdam, The Netherlands.
I am a professor of marketing at the Erasmus School of Economics, Erasmus University, Rotterdam, The Netherlands.
In my research and education, I focus on (financial) decision making and consumer-firm interactions, with strong interests in choice architecture and consumer co-production. To increase the societal impact of my research, I regularly collaborate with financial services firms on projects to support consumer decisions through digital choice architecture.
In my research and education, I focus on (financial) decision making and consumer-firm interactions, with strong interests in choice architecture and consumer co-production. To increase the societal impact of my research, I regularly collaborate with financial services firms on projects to support consumer decisions through digital choice architecture.
I am also a research theme coordinator at the Network for Studies on Pensions, Aging and Retirement (Netspar), a fellow of the Erasmus Research Institute of Management (ERIM), and a research fellow at the Tinbergen Institute.
I am also a research theme coordinator at the Network for Studies on Pensions, Aging and Retirement (Netspar), a fellow of the Erasmus Research Institute of Management (ERIM), and a research fellow at the Tinbergen Institute.
Selected recent papers
Selected recent papers
Regulating Robo Advice for Consumers’ Financial Decisions: The Interplay between Algorithm Quality and Digital Choice Architecture.
Dellaert , Baker, and Johnson (2024), Behavioral Science & Policy, 10(2), 1-7
Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice.
Dellaert, Johnson, Duncan, and Baker (2024), Journal of Marketing, 88(1), 15-30
Preference Dynamics in Sequential Consumer Choice with Defaults.
Donkers, Dellaert, Waisman, and Häubl (2020), Journal of Marketing Research, 57(6), 1096-1112
The Consumer Production Journey: Marketing to Consumers as
Co-Producers in the Sharing Economy.
Dellaert (2019), Journal of the Academy of Marketing Science, 47(2), 238-254
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