Coding

Have you tried coding with R?

Wait…. coding? programming? scripting?

That aside, this Cyclistic project takes you through the process of statistical analysis using R programming language. From importing files to RStudio, data cleaning, data wrangling, visualization to the point of developing insights to guide my boss, Moreno and the marketing analytics team in data-driven decision making.

Excel, SQL, Tableau & R all work together perfectly, and R was like icing sugar on this piece of cake. Have fun as you try out this analysis on your own and if you’re a seasoned R expert, what are your thoughts on my script?

Ever heard of customer analytics?

Well, this could be the game changer in your business. Try me today.

In this task we’ll come up with recommendations for Julia, the chips category manager. The insights were used to inform the supermarket’s strategic plan for the chips category in the next half year.

This script contains some analyses and visualization including identification of target customer segments, trend analysis, visualizations among other things that informed the retail strategy. Action plans were executed, analyses for the impact of the same are work in progress.

Let’s do this!