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This guide also covers the tools leading brands use to create beautiful marketing content and provides some free resources that you can start using right now to get better results from your next website, landing page, or email campaign.

Beautiful design brings form and function together to motivate a person to take action, reduce their anxiety towards the action, and provide a clear, easy path to conversion. It includes brand design, brand identity, and even web design.

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How do you do that? The next section will take an in-depth look at each principle and show you actionable examples from design-led companies like Airbnb, Apple, and Xero that you can apply to your own marketing.

Limit the number of choices you offer people in the design of your marketing content, particularly if the difference between those choices is minimal. This makes it easier for people to choose the best option for them and increases the number of people who will make a decision and convert.

Squarespace is a website creation tool that gives marketers everything they need to create beautiful websites. With built-in functionality to add galleries, blogs, forms, online stores, and more, marketers can create a full-featured, beautiful website with ease. What sets Squarespace apart from other website creation tools is their range of beautiful templates and their incredibly easy-to-use editor, which allows you to edit your site by simply dragging elements around the page, dropping photos and videos in, and more.

Shopify is an e-commerce platform that provides business owners everything they need to create beautiful online stores. With built-in functionality to display products, offer discounts, and accept payments, marketers can create full-featured online stores quickly and easily. What sets Shopify apart from other e-commerce platforms is their intuitive interface and wide range of store templates that make it easy to create a beautiful online store that drives business results.

Unbounce is a tool that allows marketers to build, publish, and A/B test landing pages without IT. What sets Unbounce apart from other landing page tools is its drag-and-drop page builder, which makes it really easy to create beautiful landing pages that convert. Over 80 conversion-focused templates are available for free to help you get started, or you can build pages from scratch. Unbounce also provides simple stats and A/B testing features, which makes it easy to test new design elements and improve your conversion rates.

Campaign Monitor is an email marketing tool that makes it easy to build your email lists, send beautiful emails, and report on the results. What sets Campaign Monitor apart from other email marketing tools is its intuitive email builder, Canvas. Rather than using restricting templates that only allow you to put text and images in predefined positions, Canvas gives you a simple drag-and-drop editor that allows you to move content around and create completely unique, beautiful layouts with ease.

To help you create appealing marketing content, we scoured the web for 5 of the best stock photography websites that contain beautiful (and free) images that you can use to get better results from your next email campaign, website, or landing page.

Founded by self-taught freelance photographers David Sherry and Allie Lehman, Death to the Stock Photo is a subscription service that sends subscribers a folder of 10-12 free, high-quality photos each month, always with a different theme.

We scoured the web to find the 5 best icon sets to help you create beautiful marketing content that gets results. All of these icons are available in PNG format, so you can easily drag and drop them into your next email campaign, website, or landing page.

Canva helps make graphic design simple. The tool contains thousands of beautiful stock images that can be used in your designs, and you can easily add other elements such as text, banners, frames, and buttons as well.

What makes Canva great for marketers is its ease of use. With a simple drag-and-drop editor and thousands of pre-designed elements, you can create great images for your websites, emails, and landing pages by simply choosing the design elements you want and dragging them wherever you want them.

Icons are a popular element in design, and can help convey meaning and messages without the need for boring blocks of text. GraphicRiver has thousands of icons for sale on the site, from social media icons to analytics icons. Here are some examples:

Banners and Ribbons are also popular elements in design, and can help call out certain elements like sales prices or special offers. GraphicRiver has thousands of banners and ribbons available. Here are a few examples:

While maintaining its brand identity, Sephora manages to pull off an attractive retro look in the example above. The retro illustration design trend is one you need to implement, not only because it reminds the older generation of the good years gone by, but because it is also appealing to the younger generation.

Typography is the visual element of written media, dealing with font and content design. Designing your own unique fonts is a great way to spruce up the design of your marketing assets. With everyone else using the same familiar fonts, you will definitely grab attention by using a unique font.

However, with research showing design-led companies outperform their counterparts by 228% and the recent successes of design-led companies like Airbnb and Xero, it has never been more apparent that beautiful design can be the approach marketers need to stand out above the competition, get their messages heard, and drive results.

Hadley Mendelsohn is the co-host and executive producer of the podcast Dark House. When she's not busy writing about interiors, you can find her scouring vintage stores, reading, researching ghost stories, or stumbling about because she probably lost her glasses again. Along with interior design, she writes about everything from travel to entertainment, beauty, social issues, relationships, fashion, food, and on very special occasions, witches, ghosts, and other Halloween haunts. Her work has also been published in MyDomaine, Who What Wear, Man Repeller, Matches Fashion, Byrdie, and more.

In Ali Wentworth and George Stephanopoulos's Manhattan apartment, which was designed by Michael S. Smith, the library's mirror and ottoman are by English Georgian; the sofa and armchair are by O. Henry House.

An Empire chandelier lights the library of Rose Hill, an 18th-century Virginia residence. Shelves designed by Amelia T. Handegan, who also decorated the room, hold books that have belonged to the home for nearly two centuries.

Architect Laura Sartori Rimini and interior designer Roberto Peregalli of Studio Peregalli crafted this Milanese pied--terre for an Italian family in the fabric business. The duo drew inspiration from original architectural details to create the library, a stately space overseen by two early-19th-century portraits; the custom-made sofas are covered in a Madeleine Castaing fabric by Brunschwig & Fils.

In the library of accessories designer Fiona Kotur's Hong Kong home, the pair of Christian Liaigre armchairs and the custom-made sofa and its pillows are all covered in Manuel Canovas fabrics; the cocktail table is by Yves Klein, while the Moroccan carpet from Woven Accents and the floor lamp in the corner are both vintage.

Hadley Keller is the Director of Editorial and Community Engagement at the Design Leadership Network, a community of top interior designers. She has covered design, interiors, and culture for over 10 years.

Since 2014 SkySpecs has earned a leading position in the North American and European wind energy markets. As SkySpecs scales their business, they had to find a way to innovate their presentation process. Beautiful.ai has helped them communicate better, and more beautifully.

How many times have you sat through a poorly designed business presentation that was dull, cluttered, and distracting? Probably way too many. Even though we all loathe a boring presentation, when it comes time to make our own, do we really do any better?

Layout is one of the trickier PowerPoint design concepts to master, which is why we have these free PowerPoint templates already laid out for you. Use them as a jumping off point for your own presentation, or use them wholesale!

To find the right abstract or unconventional imagery, search terms related to the tone of the presentation. This may include images with different perspectives like overhead shots and aerials, long exposures taken over a period of time, nature photos, colorful markets, and so on.

Do give your audience a sense of what was involved in every design that appears in your portfolio. A great story will send great leads to your inbox. Be sure to proof all copy to avoid grammatical errors before publishing.

SquareSpace: With SquareSpace, you get 24/7 customer support, even with the least expensive $8 plan. Lots of businesses use SquareSpace, but the platform offers eight portfolio templates just for designers and creatives. After that, everything works a lot like the hosted portfolio websites: easy image uploads and content publishing, no programming knowledge needed.

Design Milk, an online contemporary design outlet, uses a simple layout to highlight its posts. If the arrow beside "Read" at the top left points down, you can scroll through featured images and teaser text for a variety of articles. If the arrow beside "Read" points up, you see a perfect showcase of blog topics and highlighted posts.

We can't help but love the images, too. Each featured image has a distinct style. By using the design to highlight these powerful photographs, Fubiz is able to visually attract visitors to its content.

What Tesco has achieved is a great balance of simplicity and boldness. The layout is minimal, but not dull. Warm and welcoming shades underscore each content highlight and recipe, and the photos add dashes of colors throughout the site. It's a great example of how the right imagery can achieve an appealing "less-is-more" appearance, especially if that fits in with your overall brand concept. 006ab0faaa