The Business That Inspires

Nelson Garcia, his father, and brother pose for a photo at the Harrisonburg Farmers Market on July 18. Together they cook barbecue chicken to bring light to the original Virginia barbecue. “[My family is involved in this business. I work with my] brother and my father [along with] my other brother and my mother helps out too,” Garcia said. Photo by Eryn Morgan

Up N Smoke BBQ

Up N Smoke BBQ is a local family owned mobile restaurant that serves Virginia-style barbecue to the community of Harrisonburg. Family is at the heart of this business according to Nelson Garcia. “It’s a family run operation, but it’s the best way to do it,” Garcia said.

Up N Smoke BBQ has a main kitchen stationed at 930 W Market Street, Harrisonburg, Virginia and accepts online orders for pickup or delivery. The family also cooks food to sell every Tuesday and Saturday at the Harrisonburg Farmers Market.