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Both Moosend and Mailchimp offer many similar email marketing features to help you stay in contact with your audience, but which one comes out on top?
In this post, we’ll help you identify the best email marketing tool for you, by looking at their relative merits, features, and pricing.
Which platform will give you the boost your campaign needs?
Keep reading and find out.
1. What is Moosend?
1. What is Moosend?
Moosend logo
Moosend was founded in 2011 by Panos Melissaropoulos and Yannis Psarras (who remains the lead developer of the platform).
Although younger than its counterpart, Moosend still has thousands of users that trust the software to support their email marketing efforts.
Like other digital marketing SaaS businesses, Moosend has begun shifting towards offering an all-in-one solution, rather than just audience management and email campaigns.
However, their email marketing features are still the star of their show and what draws most of their users in.
2. What is Mailchimp?
2. What is Mailchimp?
Mailchimp logo
Ben Chestnut and Dan Kurzius started Mailchimp in 2001, with the idea to create an email service, especially for small businesses.
Their software has developed into something more like an all-in-one digital marketing solution in the last 20+ years.
Mailchimp has also made a joint effort to remain an affordable and scalable option, with several industry-specific pricing options.
With so many years under their belt, you’d assume that Mailchimp dominates the digital marketing space.
Popularity and experience make Mailchimp a common starter platform, but that doesn’t mean their users stick it out.
Keep reading to find out why this platform might not be the right choice for you.
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